Experience

Esprix Awards

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Jurylid

  • Dec 2022 - Present



Jumbo Supermarkten

• Netherlands
• Retail
• 700 & Above Employee

• Manager E-commerce Marketing + Sr. Brand Activation Manager

  • Apr 2022 - Present

  - Leading the e-commerce marketing team. B2C & B2B; 5 FTE- Working on the partnership with Gorillas; on-demand grocery delivery- Responsible for nation-wide omnichannel themes/campaigns to attract new customers, drive sales and boost loyalty. Leading a multidiscipinary team and deliver the project from strategy to execution. The team consists of marketing, sales, supply chain, merchandise, promotions & e-commerce.- member of Marketing MT- member of E-commerce MT

• Sr. Brand Activation Manager | Omnichannel (stores & e-commerce)

  • Sep 2020 - Apr 2022

  1. Responsible for omnichannel campaigns & activations; for stores and e-commerce2. E-commerce expert within the marketing team and strategically responsible for e-commerce marketing communication & activation (B2C + B2B)Leading multidisciplinary teams from strategy to execution of a 'theme' that comes to live in all Jumbo supermarkets, jumbo.com and external media.Bringing together marketing, media, communication, buying & merchandising, sales, operations, format & forecasting. Show less

• Sr. Brand Activation Manager | E-commerce B2C + B2B

  • Dec 2019 - Sep 2020

  Realizing synergies within the B2C and B2B marketing strategy to ensure more impact in the market and drive growth. Working with a team of 4 marketing hero's to professionalize e-commerce marketing and drive an omnichannel marketing approach within Jumbo.

• Sr. Brand Activation Manager | E-commerce B2C

  • Jun 2019 - Dec 2019

  Creating a solid marketing strategy for Jumbo Online. Driving growth through a segmented full-funnel marketing approach.



SAN | Stichting Adverteerdersjury Nederland

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Jurylid

  • Jan 2022 - Present



none

• Nieuw Zeeland

• Sabbatical Break in New Zealand

  • Sep 2018 - May 2019

  During my stay in New Zealand I started a dropshipment business, selling products on bol.com I learned how to start a business from Branding & packaging design to logistics and buying in China. During my stay in New Zealand I started a dropshipment business, selling products on bol.com I learned how to start a business from Branding & packaging design to logistics and buying in China.



bol

• Netherlands
• Retail
• 700 & Above Employee

• Sr. Proposition Development Manager

  • Sep 2017 - Sep 2018

  Bol.com is the Benelux' largest online retailer, offering over 15 million products such as Entertainment, Toys, Baby, Health & Beauty, Living, Pet supplies, Electronics, Sports & Outdoor and Jewelry. With more than 7,7 million customers, and double digit growth, bol.com is a growth engine and innovator within the industry. In my role I am responsible for developing impactful and distinctive value propositions. Propositions developed: - wine, beer and liquor store - Select subscription model - 2-hour delivery - same-day delivery - evening delivery - pick-up of returns (retour ophalen) - a financial proposition Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Digital Brand Manager MAGGI

  • Dec 2015 - Sep 2017

• Product Manager MAGGI

  • Jul 2014 - Dec 2015

  In this role I am responsible for the Online Marketing and PR of MAGGI, next to the product portfolio I am managing and expanding. Online marketing activities include:- Online video campaigns- SEO, SEA & Analytics- Facebook paid campaigns & Community management- Social listening- Optimization based on A/B testingManaging Product Portfolio contains:- Monitoring and managing the performance of existing product portfolio- New product development incl recipe development and improvement- Product launch campaigns; ATL and BTL communications- Consumer insight generation- Packaging design and development- Nielsen & GFK analyticsPR activities contain:- PR events- Press releases- Blogger relations Show less

• Brand Manager Beverages B2B

  • Jun 2012 - Jul 2014

  - Rebranding of the division- introduction of two new coffee brands and bringing to life their brand identities- ideation, concepting and realization of two websites - Trade marketing B2B- Communication & PR- Point Of Sale materials



Grape 'n Cheese; www.grapencheese.nl

• Amsterdam Area, Netherlands

• Founder/Blogger

  • Jan 2015 - Nov 2015

  In January 2015 I started the foodblog Grape 'n Cheese, which was born out of my love for food & cooking. I share lots of recipes for both easy day-to-day meals as well as more culinary (weekend)dinner meals. Next to this I share my favorite kitchen tools. My work consists of - website development and maintenance - recipe development - writing engaging content - social media activation In January 2015 I started the foodblog Grape 'n Cheese, which was born out of my love for food & cooking. I share lots of recipes for both easy day-to-day meals as well as more culinary (weekend)dinner meals. Next to this I share my favorite kitchen tools. My work consists of - website development and maintenance - recipe development - writing engaging content - social media activation



ConQuaestor Consulting

• Business Consulting and Services
• 1 - 100 Employee

• Management Consultant

  • Apr 2010 - May 2012

  • MoneYou: Stream-lead 'Processes and Customer Support' for the international roll-out to Belgium • Eureko/Achmea Holding: Project leader organization seminar Solvency II, >250 participants • Philips: Market research for an innovative B2B product/service. focus on Digital Lead Generation • MoneYou: Consultant Online Financial Business on stream ‘Compliance, Risk, Legal and Finance’ on the international roll-out to Germany • Start-up in financial services: Development of a projectplan & Design of hierarchical process model • Confidential: Supporting role for a study into improvement possibilities of a framework contract and organizing Business Model workshop • ASR: Project Management Officer on the project ‘Compensatie Leven’ • ConQuaestor: Expanding online business proposition with social media specialization Strong focus on Social Media, Marketing, Lead Generation en Business Modelling Show less



Bilderberg

• Netherlands
• Hospitality
• 100 - 200 Employee

• Master's Thesis

  • Sep 2009 - Dec 2009

  An empirical research into the influence of cost savings on market value of listed hospitality corporations during different phases of market sentiment. An empirical research into the influence of cost savings on market value of listed hospitality corporations during different phases of market sentiment.



Rabobank

• Netherlands
• Banking
• 700 & Above Employee

• Employee Electronic Customer Dossier

  • May 2008 - Aug 2008



The Dylan Amsterdam

• Trainee Human Resources Department

  • Aug 2007 - Dec 2007



Royal Schiphol Group

• Netherlands
• Airlines and Aviation
• 700 & Above Employee

• Bachelor's Scriptie

  • Jan 2007 - Jun 2007



Starwood Hotels & Resorts Worldwide, Inc.

• Hospitality
• 700 & Above Employee

• Supervisor

  • Oct 2004 - Feb 2005