Digital Marketing Specialist

• Jul 2021 - Present

Digital Marketing Specialist

• May 2021 - Jun 2021

Digital Marketing Analyst

• Jan 2019 - May 2021

Worked in a fast pace ABM centric marketing environment geared towards inbound operationsCo-developed and implemented the marketing funnel that served as basis for all the campaigns to be launched and optimizedCreated and managed Paid marketing campaigns across FB, IG, G-Search and G-Display to consistently achieve the target ROAS KPI of 5-8Measured, Analyzed and Optimized the ongoing campaigns across all digital channels to ensure stable KPIs especially CPP and ROASImplemented tenacious Remarketing and advance scaling strategies to convert prospects at BOF and MOF into long term customersRoutinely reviewed and analyzed the campaigns, audiences, keywords, ad copy, ad creative, relevancy scores, and other important account metrics to maintain the health of campaigns and accounts Always kept in touch with content and sales team to work in a holistic marketing environment and exchanged analysis and observed trends across audiences and target segments to continuously reshape the digital marketing