Huw Sweeney
Head of Performance Marketing at Pure Electric- Claim this Profile
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Topline Score
Bio
Denise Russell
Huw is an extremely capable Media Manager who prides himself on keeping up to date with the latest developments across a range of paid media disciplines. He thrives on challenges and has great attention to detail, delivering results tightly focused to the agreed KPI's and recommendations for improvements through the life of a campaign. I thoroughly enjoyed working with Huw and would certainly employ him again. He's certainly an asset to any company he works for.
LinkedIn User
Clients love working with Huw - they know they can rely on him to optimise their campaigns, provide detailed reports, campaign updates & insight and recommendations for future work. I learned a lot working alongside Huw at True Digital, and would recommend him highly for his digital channel knowledge, and his appetite for testing out new opportunities.
Denise Russell
Huw is an extremely capable Media Manager who prides himself on keeping up to date with the latest developments across a range of paid media disciplines. He thrives on challenges and has great attention to detail, delivering results tightly focused to the agreed KPI's and recommendations for improvements through the life of a campaign. I thoroughly enjoyed working with Huw and would certainly employ him again. He's certainly an asset to any company he works for.
LinkedIn User
Clients love working with Huw - they know they can rely on him to optimise their campaigns, provide detailed reports, campaign updates & insight and recommendations for future work. I learned a lot working alongside Huw at True Digital, and would recommend him highly for his digital channel knowledge, and his appetite for testing out new opportunities.
Denise Russell
Huw is an extremely capable Media Manager who prides himself on keeping up to date with the latest developments across a range of paid media disciplines. He thrives on challenges and has great attention to detail, delivering results tightly focused to the agreed KPI's and recommendations for improvements through the life of a campaign. I thoroughly enjoyed working with Huw and would certainly employ him again. He's certainly an asset to any company he works for.
LinkedIn User
Clients love working with Huw - they know they can rely on him to optimise their campaigns, provide detailed reports, campaign updates & insight and recommendations for future work. I learned a lot working alongside Huw at True Digital, and would recommend him highly for his digital channel knowledge, and his appetite for testing out new opportunities.
Denise Russell
Huw is an extremely capable Media Manager who prides himself on keeping up to date with the latest developments across a range of paid media disciplines. He thrives on challenges and has great attention to detail, delivering results tightly focused to the agreed KPI's and recommendations for improvements through the life of a campaign. I thoroughly enjoyed working with Huw and would certainly employ him again. He's certainly an asset to any company he works for.
LinkedIn User
Clients love working with Huw - they know they can rely on him to optimise their campaigns, provide detailed reports, campaign updates & insight and recommendations for future work. I learned a lot working alongside Huw at True Digital, and would recommend him highly for his digital channel knowledge, and his appetite for testing out new opportunities.
Credentials
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Certificate of Intro to Teads
TeadsDec, 2020- Nov, 2024 -
Google Campaign Manager Certification
GoogleFeb, 2019- Nov, 2024 -
ILM Level 3 Award: Leadership & Management
ILMJun, 2018- Nov, 2024 -
Google Ads Apps Certification
GoogleFeb, 2022- Nov, 2024 -
Google Ads Video Certification
GoogleFeb, 2022- Nov, 2024 -
Twitter Flight School: Performance Badge
TwitterFeb, 2022- Nov, 2024 -
Google ads search certification
GoogleDec, 2021- Nov, 2024 -
Microsoft Advertising Certified Professional
MicrosoftDec, 2021- Nov, 2024
Experience
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Pure Electric
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United Kingdom
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Retail
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1 - 100 Employee
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Head of Performance Marketing
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May 2023 - Present
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Hargreaves Lansdown
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United Kingdom
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Financial Services
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700 & Above Employee
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Senior Performance Marketing Manager
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Oct 2021 - May 2023
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Biddable Media Manager
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Jul 2017 - Oct 2021
During my time at HL my position has evolved from initially coming on board to manage our paid search activity to introducing a range of other channels to our biddable media mix including social, native, display and app. We have increased budgets and cost effective conversions more than 10 fold during this time and I have become a senior leader in the marketing team, managing three teams of highly skilled digital channel specialists, including biddable, on-site banners and organic social, consistently delivering against challenging targets. Show less
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PPC Marketing Manager
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Feb 2014 - Jul 2017
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true
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Media Manager
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May 2012 - Jan 2014
The step up to digital media manager has allowed me to get involved in all aspects of the media team include a variety of significant new business pitches/wins and has given me more influence over the strategic direction of our clients media activity.Highlights include - Great results across all digital media channels led to record attendances at all major race meetings in the 2012/13 season for Cheltenham Racecourse which delivered the Online Retail Award in the Sports Category- As technology improves so does our ability to uncover more from a users path to conversion in order to invest budget more efficiently and drive significant year-on-year growth during a tough climate- This includes not only fully personalised path to conversion dashboards but also free Google Analytics P2C functionality depending on client budget- ROPO technology allows us to fully attribute offline sales to online media activity and continue to optimise channel investment to drive increased sales and ROI Show less
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Digital Media Executive
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Jun 2010 - May 2012
After working on a variety of media campaigns from an account management position at EMO this was the ideal role to specialise in digital media and get hands on campaign managing experience across all the digital channels. Some highlights include, PPC management for English Heritage and Cheltenham Racecourse, affiliate marketing for Furniture Village and Wiltshire Farm Foods and display activity for Amnesty International and Aspen RE.This role also allowed me to explore other areas that really interested me and gave me great exposure to attribution modelling including setting up of a personalised path to conversion dashboard for Furniture Village and developing ways to track ROPO activity to full attribute the offline sales to online media activity. Show less
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Prophecy Unlimited (Previously EMO Unlimited)
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Account Exec
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Nov 2007 - Dec 2009
Account managed through the line campaigns for the Department of Health, STIHL and a variety of other clients to B2B and B2C audiences. Account managed through the line campaigns for the Department of Health, STIHL and a variety of other clients to B2B and B2C audiences.
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asabell limited
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Marketing Assistant (Placement)
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Jul 2005 - Jul 2006
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Education
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2003 - 2007
Bristol UWE
BA (Hons), Marketing -
1996 - 2002
Aylesbury Grammar School
Community
