Julie Abdelahad Tansey M.S.
Director of Special Projects and Human Resources at Broadway Licensing- Claim this Profile
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Spanish -
Topline Score
Bio
Credentials
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AI In Marketing
UdemyOct, 2023- Nov, 2024 -
Instructional Design for Trainers
American Management Association
Experience
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Broadway Licensing Global
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United States
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Performing Arts
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1 - 100 Employee
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Director of Special Projects and Human Resources
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Dec 2019 - Aug 2023
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Project Manager, Creative Marketing - Bravo
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Jun 2017 - Dec 2019
• Manage execution and production of print, digital, social media and branding projects, while also overseeing schedules, budgets and team assignments for the department. •Manage coordination of photo shoots and photo budget with the photo team through to execution and distribution of final retouched assets • Nominated Member of the Diversity Council
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Coordinator, Creative Marketing - Bravo
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Sep 2014 - Jun 2017
•Lead Project Manager for the 2017 Emmy & Top Chef S14 print and digital campaigns, Upfront Press Breakfast & various events •Handle all retouching projects from photo selection to delivery of final assets •Manage the photo and retouching budgets as well as assist with the overall department budget •Worked directly on digital distribution, social, and daily internal creative requests •As Intern Supervisor, train and guide interns on various projects as well as help them set and work… Show more •Lead Project Manager for the 2017 Emmy & Top Chef S14 print and digital campaigns, Upfront Press Breakfast & various events •Handle all retouching projects from photo selection to delivery of final assets •Manage the photo and retouching budgets as well as assist with the overall department budget •Worked directly on digital distribution, social, and daily internal creative requests •As Intern Supervisor, train and guide interns on various projects as well as help them set and work towards goals •Helped our department head coordinate & provided training ideas for a club that taught presentation skills to colleagues •Nominated Member of the Assistant/Coordinator Council (ACC)which joins peers from different portfolios, speaking on behalf of their teams through an open forum, surfacing ideas and issues to senior leadership •Liaise with internal departments (on-air, consumer, social, digital, press, and research) to ensure alignment •Provided full administrative support for SVP of Creative for Bravo, including booking travel and scheduling meetings •Collaborate on product for ShopbyBravo, increasing email list (52%), holiday sales (23%) & revenue (33%) 2014-15
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Theatrical Rights Worldwide (TRW)
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United States
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Entertainment Providers
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1 - 100 Employee
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Manager of Licensing & Accounts
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Jan 2012 - Aug 2014
·Track and service annual accounts across approx. $4MM business portfolio ·Assist in the development of and edit all sales materials (sales proposals, company blog, e-blasts, print marketing materials) ·Research and analyze industry trends to form strategies on marketing initiatives ·With Director of Professional Licensing, analyzed our sales by state and found that our 3rd largest market potential in the country, was low in our conversion rankings ·Assisted with strategy &… Show more ·Track and service annual accounts across approx. $4MM business portfolio ·Assist in the development of and edit all sales materials (sales proposals, company blog, e-blasts, print marketing materials) ·Research and analyze industry trends to form strategies on marketing initiatives ·With Director of Professional Licensing, analyzed our sales by state and found that our 3rd largest market potential in the country, was low in our conversion rankings ·Assisted with strategy & implementation on a marketing campaign which included e-blasts, direct mail, phone calls from hot leads, cross-promotion with professional theaters, and in-person contact via conferences ·Results: 65% increase in leads, & approximately 40% increase in converted sales in that state ·Compile ideas from competitive research, website trends & analytics to update the company website & coordinate web projects with developer ·Attend conventions to promote our catalog and connect with potential buyers ·Brought in corporate partner, Ticket Leap, creating profit sharing opportunities ·Assess new Broadway, off-Broadway, and youth titles to add to our catalog of theatrical works ·Train licensing department on internal software system and internal policies ·Manage 1 full time report as well as interns. ·Coordinate projects with Directors of Amateur and Professional Licensing, Director of Marketing, Director of Finance, Director of Music, and President/CEO ·Developed an outreach theatre program at Young Leaders Elementary PS 369x in the South Bronx ·Fulfill customer needs by finding shows and products that match their audience demographic as well as casting restrictions ·Manage clients inquiries & grievances
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Account Manager
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Jun 2009 - Jan 2012
· Created and negotiated contracts with clients and handled all customer inquiries · Maintained accounting records and updated invoicing procedures, minimizing collection calls · Synchronized intern projects, edited their cover letters/resumes, and taught them about theatrical licensing · Assisted President & CEO with correspondence and reporting · Proofread Spanish script translations to ensure accuracy with the original script
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WorldStrides
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United States
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Education Administration Programs
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700 & Above Employee
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Senior Program Manager
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Aug 2007 - Jun 2009
· Organized 150-200 educational trips a year to Europe, Latin America, and Asia · Negotiated the trip details to meet the expectations and requirements of the lead teacher · Relayed all travel information and guidelines for the participants on a time sensitive schedule · Collaborated with team members to improve the product design and educational value of the tours · Translated expertise from experiences abroad to expand our outreach efforts in Latin America · Served as a… Show more · Organized 150-200 educational trips a year to Europe, Latin America, and Asia · Negotiated the trip details to meet the expectations and requirements of the lead teacher · Relayed all travel information and guidelines for the participants on a time sensitive schedule · Collaborated with team members to improve the product design and educational value of the tours · Translated expertise from experiences abroad to expand our outreach efforts in Latin America · Served as a representative on teacher conventions overseas · Planned events on the Scholarship, Christmas Party and Spring Outing Committees · Interviewed & evaluated new Junior Program Managers Show less · Organized 150-200 educational trips a year to Europe, Latin America, and Asia · Negotiated the trip details to meet the expectations and requirements of the lead teacher · Relayed all travel information and guidelines for the participants on a time sensitive schedule · Collaborated with team members to improve the product design and educational value of the tours · Translated expertise from experiences abroad to expand our outreach efforts in Latin America · Served as a… Show more · Organized 150-200 educational trips a year to Europe, Latin America, and Asia · Negotiated the trip details to meet the expectations and requirements of the lead teacher · Relayed all travel information and guidelines for the participants on a time sensitive schedule · Collaborated with team members to improve the product design and educational value of the tours · Translated expertise from experiences abroad to expand our outreach efforts in Latin America · Served as a representative on teacher conventions overseas · Planned events on the Scholarship, Christmas Party and Spring Outing Committees · Interviewed & evaluated new Junior Program Managers Show less
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The TJX Companies, Inc.
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United States
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Retail
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700 & Above Employee
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Merchandising Assistant
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Sep 2006 - Aug 2007
· Assisted two buyers & acted as liaison between them and our vendors · Problem solved when goods did not arrive on schedule · Created reports to determine what goods were and were not selling · Systematized what products our buyers were purchasing and when · Assisted in organizing “style out” meetings to preview upcoming trends · Assisted two buyers & acted as liaison between them and our vendors · Problem solved when goods did not arrive on schedule · Created reports to determine what goods were and were not selling · Systematized what products our buyers were purchasing and when · Assisted in organizing “style out” meetings to preview upcoming trends
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Marist Volunteer Program
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Chulucanas, Peru
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Volunteer
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Sep 2005 - Jul 2006
· Planned and taught self-esteem classes for impoverished women · Assisted in prenatal care, diabetes & stroke workshops · Translated for US doctors & set up temporary clinics · Performed physical/play therapy on disabled children · Built adobe stoves for families with no other means of cooking · Created a sales catalog for the Mercy Sisters to market the hand crafted products of Peruvian women · Planned and taught self-esteem classes for impoverished women · Assisted in prenatal care, diabetes & stroke workshops · Translated for US doctors & set up temporary clinics · Performed physical/play therapy on disabled children · Built adobe stoves for families with no other means of cooking · Created a sales catalog for the Mercy Sisters to market the hand crafted products of Peruvian women
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Education
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City University of New York-Baruch College
Master’s Degree, Industrial and Organizational Psychology -
Providence College
Bachelor of Science (BS), Marketing -
Hunter College
Non-Degree Student, Psychology -
Instituto de Cervantes
DELE B2 Certificaton, Advanced Proficiency in Spanish -
Walpole High School
High School Diploma