Experience

ExtraHop

• United States
• Computer and Network Security
• 400 - 500 Employee

• Sr. Marketing Services Manager

  • Jul 2023 - Present



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Operations Scalable Services Manager 2

  • Jan 2022 - Feb 2023

  * Optimized global marketing strategy planning and execution through streamlined processes and consistent procedures, resulting in enhanced efficiency and effectiveness. * Led a team of 12 direct reports in executing B2B email campaigns and journeys for NA and LATAM, driving improved performance and reduced errors. * Collaborated with Regional Strategists to optimize workload distribution, strategic planning, and gap identification, achieving a significant performance improvement and error reduction. * Revamped Capacity Usage Overview Dashboard using PowerBI reporting platform, optimizing resource planning visibility and streamlining ongoing maintenance. * Guided stakeholders in integrating requirements across regions, leveraging data analysis for informed decision-making and achieving notable process efficiency and accuracy enhancements. * Managed high-volume global campaign production and nurture programs, ensuring successful outcomes and delivering impactful results. * Mentored and coached team members, fostering professional growth, adapting to change, and driving improved retention and morale. Show less



Dell EMC

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Automation Global Process and Workflow Lead

  • Aug 2020 - Jan 2022

  * Oversaw and aligned B2B Marketing Operations processes and workflows across global email execution teams, ensuring consistency and stakeholder alignment. * Led global Salesforce and onboarding trainings in a collaborative, remote team environment, creating comprehensive process documentation for ongoing reference. * Optimized end-to-end marketing automation processes, identified workflow improvements, and served as a subject matter expert for internal stakeholders. * Provided guidance on internal email Dashboard and launched the B2B Email Capacity Model, enhancing leadership visibility. * Contributed to IT business requirements, process enhancements, SFMC changes, and troubleshooting support. * Supported the APJ In-Housing project, managing multiple projects with a tight timeline. Show less



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• E-Business Sr Advisor

  • Aug 2018 - Aug 2020

  * Managed automated campaigns and supported Medium Business Pipeline Acceleration Programs and Dell Flagship Events (Dell Tech Forums and Dell Tech World). * Created complex EMEA Nurture Campaigns, offering guidance on flow setup and ensuring high-quality delivery. * Collaborated with stakeholders to optimize nurture flows, evaluate effectiveness of plans and campaigns, and provide recommendations for improvement. * Collaboratively led the transition of a complex data integration project from an external vendor to the Eloqua IT team, refining data to overcome storage limitations. Show less



Dell EMC

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Project & Program Management Advisor

  • Oct 2016 - Aug 2018

  • Oversaw end-to-end build for marketing campaigns' contact strategy, driving optimized processes and achieving impactful results. • Leveraged propensity-to-buy models and personas to effectively target high-value audiences, resulting in increased engagement rates. • Provided comprehensive reporting and analysis of email campaigns, utilizing insights to optimize performance and drive continuous improvement. • Maintained strict adherence to regulatory compliance, ensuring accurate segmentation and staying updated on relevant regulations and policies for 100% compliance. Show less



EMC

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Sr. Research Analyst / Sr. Database Marketing Specialist

  • Mar 2013 - Oct 2016

  • Led end-to-end marketing campaigns, driving insights for optimization and maximizing results. • Spearheaded successful nurture marketing programs, boosting sales engagement. • Developed and executed comprehensive strategies, achieving >25% open rates and 35% registration growth for a major field event. • Monitored Database Health Scorecard, improving data accuracy and segmentation by 20%. • Collaborated with Aprimo IT Support team to streamline email execution process. • Supervised and trained Email Execution team, enhancing productivity. Show less



Advantage Technical Resourcing, Inc.

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Database Marketing Specialist - Contract at EMC Corporation

  • Jun 2007 - Mar 2013

  Created complex Web based e-Marketing programs and online registration sites for field marketing along with tracking reports to measure response rates for e-Marketing campaigns. Tested the programs for accuracy and functionality and refined and blueprints based on the new guidelines. Created complex Web based e-Marketing programs and online registration sites for field marketing along with tracking reports to measure response rates for e-Marketing campaigns. Tested the programs for accuracy and functionality and refined and blueprints based on the new guidelines.



Quiznos

• Alameda, CA

• Owner / Corporate Regional Trainer / Manager

  • Jan 2004 - Apr 2006



Bank of America

• United States
• Banking
• 700 & Above Employee

• Customer Service Representative

  • Mar 1997 - Dec 2003