Karen Denovich
Associate Content Marketing Manager at Char-Broil- Claim this Profile
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Bio
Chrishaun Hoopes
It was a pleasure to work alongside Karen Denovich, a master of words, who held strong writing abilities that transformed simple topics into compelling stories. As the lead copywriter across three brands, she was an integral part of our marketing team and was a great colleague to work with every day. Her work helped drive brand awareness and engagements on social media and online video, streamline procedures, drive direct and organic search traffic (SEO), and improve eCommerce performance.
LinkedIn User
I had the privilege of working with this amazing lady for several years. She may not be a natural born techie, but Karen recognizes the value of data, automation and the collaborative relationship between IT and Marketing. She has a good idea of what she needs and a realistic expectation of what’s technologically possible. We had a good system; I did the numbers and she did the words, making adjustments to her content and strategy, based on results indicated by data tracking. Karen is a team player, a great friend and a damn good writer!
Chrishaun Hoopes
It was a pleasure to work alongside Karen Denovich, a master of words, who held strong writing abilities that transformed simple topics into compelling stories. As the lead copywriter across three brands, she was an integral part of our marketing team and was a great colleague to work with every day. Her work helped drive brand awareness and engagements on social media and online video, streamline procedures, drive direct and organic search traffic (SEO), and improve eCommerce performance.
LinkedIn User
I had the privilege of working with this amazing lady for several years. She may not be a natural born techie, but Karen recognizes the value of data, automation and the collaborative relationship between IT and Marketing. She has a good idea of what she needs and a realistic expectation of what’s technologically possible. We had a good system; I did the numbers and she did the words, making adjustments to her content and strategy, based on results indicated by data tracking. Karen is a team player, a great friend and a damn good writer!
Chrishaun Hoopes
It was a pleasure to work alongside Karen Denovich, a master of words, who held strong writing abilities that transformed simple topics into compelling stories. As the lead copywriter across three brands, she was an integral part of our marketing team and was a great colleague to work with every day. Her work helped drive brand awareness and engagements on social media and online video, streamline procedures, drive direct and organic search traffic (SEO), and improve eCommerce performance.
LinkedIn User
I had the privilege of working with this amazing lady for several years. She may not be a natural born techie, but Karen recognizes the value of data, automation and the collaborative relationship between IT and Marketing. She has a good idea of what she needs and a realistic expectation of what’s technologically possible. We had a good system; I did the numbers and she did the words, making adjustments to her content and strategy, based on results indicated by data tracking. Karen is a team player, a great friend and a damn good writer!
Chrishaun Hoopes
It was a pleasure to work alongside Karen Denovich, a master of words, who held strong writing abilities that transformed simple topics into compelling stories. As the lead copywriter across three brands, she was an integral part of our marketing team and was a great colleague to work with every day. Her work helped drive brand awareness and engagements on social media and online video, streamline procedures, drive direct and organic search traffic (SEO), and improve eCommerce performance.
LinkedIn User
I had the privilege of working with this amazing lady for several years. She may not be a natural born techie, but Karen recognizes the value of data, automation and the collaborative relationship between IT and Marketing. She has a good idea of what she needs and a realistic expectation of what’s technologically possible. We had a good system; I did the numbers and she did the words, making adjustments to her content and strategy, based on results indicated by data tracking. Karen is a team player, a great friend and a damn good writer!
Experience
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Char-Broil
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United States
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Manufacturing
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100 - 200 Employee
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Associate Content Marketing Manager
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Jan 2019 - Present
In 1948, Char‑Broil brought one of the first charcoal grills to market. In the years that followed, they’ve introduced innovations that are now standard among modern grills. With products like The Big Easy® Oil-Less Turkey Fryer and TRU‑Infrared™ Cooking System, the evolution continues, supporting the mission to improve outdoor cooking for everyone, everywhere. I write innovative digital and print copy (category content, product descriptions, packaging, how to articles & recipes) for Char-Broil, Oklahoma Joe’s & SABER brands, leveraging analytics, SEO tools, consumer feedback and subject matter experts to identify content gaps and propose solutions. Show less
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Belnick, Inc.
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Canton, GA
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Copywriter
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Oct 2014 - Apr 2018
BizChair.com brings the most up-to-date styles in the furniture industry at deep discount prices, featuring more than 110,000 products from around the globe. With 3 distribution centers and 2 million square feet of warehouse space, most merchandise is in-stock and ready to ship. I created, edited and published short and long-form website copy for retail furniture sales across 10 eCommerce sites; category content, product descriptions, policies, promotional & transactional email and web messaging. This includes product video scripts, freight delivery guide, buyer’s guides - barstools, recliners, office chairs, restaurant furniture, kids furniture and church chairs. Show less
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Sequence Health
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United States
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Hospitals and Health Care
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1 - 100 Employee
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SEO Copywriter
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May 2014 - Oct 2014
MDnetSolutions is the premiere provider of healthcare systems and services specializing in Bariatric, Orthopedics, OBGYN, Urology and Urogynecology, Pharmaceuticals, FDA Trials, Plastic Surgery, and Hospital Medical Verticals. I planned and wrote copy for monthly directory submissions, press releases, healthcare articles, on-page copy and SEO deliverables for healthcare-centric clients. MDnetSolutions is the premiere provider of healthcare systems and services specializing in Bariatric, Orthopedics, OBGYN, Urology and Urogynecology, Pharmaceuticals, FDA Trials, Plastic Surgery, and Hospital Medical Verticals. I planned and wrote copy for monthly directory submissions, press releases, healthcare articles, on-page copy and SEO deliverables for healthcare-centric clients.
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Scientific Games
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Copywriter
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Jul 2012 - Jun 2013
MDI Interactive is the leader in positioning state/provincial lotteries for the digital age and the next generation of players with best-in-class security and technology. I wrote and edited copy for online marketing, RFP, tutorial and instructional applications; promotional sites, players clubs, interactive games, online purchase and rewards programs. Engaged players through web/game content over multiple mediums; web, mobile and social within a collaborative team environment. MDI Interactive is the leader in positioning state/provincial lotteries for the digital age and the next generation of players with best-in-class security and technology. I wrote and edited copy for online marketing, RFP, tutorial and instructional applications; promotional sites, players clubs, interactive games, online purchase and rewards programs. Engaged players through web/game content over multiple mediums; web, mobile and social within a collaborative team environment.
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Copywriter
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Oct 2002 - Jul 2012
I researched, wrote and edited results-driven copy and strategic marketing concepts for web content, brochures, press releases and presentations. Working with clients to realize a return on investment from their marketing communications, The Write Stuff provided media liaison services to ensure clarity of clients’ message, adeptly managing a complex schedule, responding to changes in agendas, priorities and needs, multi-tasking (multiple projects), under high pressure and within tight deadlines. Show less
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President
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Jan 2007 - Dec 2009
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Education
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1982 - 1984
The Wharton School
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