Experience

Atrium Health Floyd

• Hospitals and Health Care
• 100 - 200 Employee

• Director of Community Health

  • Nov 2022 - Present

• Senior Strategist

  • Apr 2022 - Nov 2022

  Creates and maintains a favorable public image for Floyd by communicating programs, accomplishments and/or points of view. Writes speeches and editorial content for organizational leaders, including President/CEO and other members of Floyd’s Executive Team. Helps plan and execute events, develops promotional and marketing communications material and prepares creative content for the organization’s websites and other communications vehicles. Manages all Floyd media relations, including acting as corporate spokesperson and proactively pitching positive stories about Floyd to local, regional and national media. Shares corporate message by speaking to area business, civic and faith organizations. Schedules speaking engagement for Floyd executives and leadership. Produces a wide variety of video content for use on Floyd’s web and social media outlets.Serves on core leadership team guiding Floyd’s response to COVID-19. Manages all media inquiries from local, state and national outlets during the pandemic. Acts as Floyd’s spokesperson, while coordinating additional interviews with members of Floyd’s executive team. Produced and hosted twice-weekly virtual town hall meetings. Produced and hosted a weekly Facebook Live episode that provided ongoing updates to the public about Floyd’s response to COVID-19.Oversees Live Well Polk and Live Well Cherokee community engagement initiatives. As part of this program, develops and maintains partnerships with business, industry, civic, government and educational institutions with the goal of promoting healthy choices. Promotes the Rural Hospital Tax Credit initiative, responsible for raising almost $2.5 Million in donations since 2018.Leads the More Heart initiative. Works with community leaders to strategize, develop and implement an outreach program that works to address barriers, specifically related to heart health, by offering increased access to educational resources and monitoring tools.

• Public Relations Manager

  • Jul 2017 - May 2022

• Media Relations Coordinator

  • Jul 2014 - Jul 2017

  Oversee high-level communication between Floyd and its media resources. Initiate and field requests for editorial content related to Floyd's mission. Manage communication between Floyd and various media outlets. Utilize press releases, media event and broadcasts to improve relationships with media sources and journalists to obtain optimum media coverage for the organization. Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, integrating interactive media into the overall business strategy and monitoring and analysis of social media trends and their impact on the Floyd brand.

• Electronic Communications Specialist

  • Oct 2009 - Jul 2014

  Develop rich media content for Floyd Medical Center, a 304 bed hospital and health care system in Northwest Georgia/Northeast Alabama. Create visual media for marketing and training purposes. Help lead the continued development of an online marketing strategy.Proficiencies: Final Cut Pro, Apple Motion, Adobe Audition, Adobe After Effects, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe Audition, Apple DVD Studio Pro, Apple Compressor, Apple Soundtrack Pro, Prezi



Wolters Kluwer UK

• United Kingdom
• Information Services
• 400 - 500 Employee

• Interactive Media Developer

  • Jan 2003 - Sep 2009

  Served as project manager for a variety of custom training projects. Developed, produced & edited online training curriculum. Produced, directed & edited broadcast & streamed media with an emphasis on marketing, training & customer service. Voice talent for online training curriculum. Completed Langevin Certified Training Manager/Director program. Served as project manager for a variety of custom training projects. Developed, produced & edited online training curriculum. Produced, directed & edited broadcast & streamed media with an emphasis on marketing, training & customer service. Voice talent for online training curriculum. Completed Langevin Certified Training Manager/Director program.



Technical Industries, Inc.

• Account Executive

  • Jun 1998 - Nov 2002

  Marketed & sold design and integration services for video production and video presentation systems. Increased revenues 300% in vertical market from $400k to $1.2 Million. Developed & conducted technical training sessions for sales staff. Wrote columns & articles for national industry trade publications. Frequent panelist at industry trade shows. Received President’s Award for top sales performance. Marketed & sold design and integration services for video production and video presentation systems. Increased revenues 300% in vertical market from $400k to $1.2 Million. Developed & conducted technical training sessions for sales staff. Wrote columns & articles for national industry trade publications. Frequent panelist at industry trade shows. Received President’s Award for top sales performance.



Floyd County Board of Education

• Rome, Georgia, United States

• Director of Television Production

  • Aug 1996 - May 1998

  Planned, structured & managed the start-up of a Radio/Television Production Department for the Floyd County School System. Designed & integrated production facilities, developed curriculum, wrote lesson plans, marketed program and taught daily classes. Planned, structured & managed the start-up of a Radio/Television Production Department for the Floyd County School System. Designed & integrated production facilities, developed curriculum, wrote lesson plans, marketed program and taught daily classes.



Scripps Howard

• Director of Cablecast Operations

  • Dec 1991 - Aug 1996

  Planned, structured & managed the start-up and operation of a local programming department including design, budgeting and production of local news, sports and community programming. Developed plan for staffing and managed staff of ten employees. Managed annual operating and capital budgets. Wrote, produced, directed and edited award winning television programs and advertising campaigns on local, regional & national level. Developed & supervised college internship programs. Planned, structured & managed the start-up and operation of a local programming department including design, budgeting and production of local news, sports and community programming. Developed plan for staffing and managed staff of ten employees. Managed annual operating and capital budgets. Wrote, produced, directed and edited award winning television programs and advertising campaigns on local, regional & national level. Developed & supervised college internship programs.



WTLK-TV

• Technical Director/Editor

  • 1989 - 1991