General Director

• Jan 2023 - Present

Leading the non-profit organization that inspires, educates and supports the ad industry in Latin America to create diverse, inclusive and non violent communication with an intersectional gender approach. My mission is to inspire, manage and mentor the diverse regional team of professionals, ambassadors and volunteers of Publicitarias and its community, and guide the strategic growth of the org in its transformational mission. My role focuses on Creative Direction, Strategic Leadership and Team Management in partnership with the foundation’s Directive Board and Presidency. Show less

Creative Director - Consultant

• Dec 2022 - Present

Head of Creative LATAM

• Oct 2015 - Nov 2022

Regional Creative Director for the Business Marketing team in Latin America. Leading the team that develops creative strategy for marketing concepts, B2B campaigns and activations, in partnership with product, digital, content, brand, global and local marketing teams. My job is to scale the Facebook Family of Apps and Services marketing stories to LATAM market in meaningful, surprising and compelling ways. We mix ideas, content and technologies to help communities and businesses thrive. I am also a D&I champion and speaker, and I partner with local and global teams to to connect and accelerate business actions and technologies that build a more diverse and inclusive future. Show less

Content and Community Director

• Feb 2015 - Oct 2015

Director of all content for Interlat Group, including 5 Marketing and Digital Business Communities. Leading the team that creates content and communication strategies that help people all over Latin America reach their career goals and professional growth in the Digital Marketing world.• Development and execution of brand and content strategy for all company assets.• Production of relevant, high-quality ideas for content and campaigns.• Team structure and production process design. Show less

Speaker

• Jun 2012 - Aug 2015

Speaker and Instructor in the Digital Marketing and Community Management tracks, in charge of "Content Marketing", "Online Copywriting" and ¨Inbound Marketing¨ courses.

Creative Director

• Feb 2014 - Jan 2015

Leading the creative team that helps clients build meaningful connection with their audiences. Responsible for creative leadership and coordination of communication strategies for US Hispanic and Latin American market clients. • Campaign concept development and production follow up• Team briefing, coordination and follow up• Focus on digital media, content marketing and social media strategies• Client presentations, meetings and travel (US, Mexico and Latin America)• Cross-agency collaboration with Media, Community, IT, SEO and Analytics teams• Brand and campaign guidelines creation and implementation follow up• Clients: Nielsen, SAB Miller, SAP, Nextel, General Mills, DIRECTV, Pfizer, Skype, Ford, Warner Music, among others• Agency representation in industry events and summits Show less

Content Marketing Manager

• Jan 2013 - Mar 2014

Developed strategic communications and content marketing campaigns for Fortune 500 companies in Latin America, US and Brazil. Coordination of the team of Analysts, Copywriters and Designers that produce branded content and campaigns for B2B and B2C strategies.• Implemented content marketing strategies for clients such as SAP, Cablevision, Nielsen, Arrocha, Varela Hermanos, OSDE, Pfizer and SAB Miller• Management of clients content calendars• Created team structure, job descriptions, work processes and career plans.• Supported SEO, Social Media, Corporate Communications and Creative teams in the implementation of communication strategies, providing content planning and production• Development of branding, social media and content guidelines Show less

Creative Lead

• Jan 2008 - Dec 2012

• Communication strategy development• Campaign concept creation• Copywriting team coordination and production follow up• Social media strategy creation, social channels content creative direction• Idea development and presentation for websites, digital campaigns, social media, TV, BTL and print assets.• Spanish and English copywriting and strategy presentation

Creative Copywriter

• Jul 2006 - May 2007

• Creative Strategy for BTL, events, digital and direct marketing activations • Copywiting for print and digital assets • Client presentation development • Clients: Unilever, Cepas Argentinas, Nokia, Freddo, Fenoglio, Poett, Knorr, Skip, Haras Santamaría, Cerro Castor, Imperial, Editorial Planeta, Ayudín, among others • Creative Strategy for BTL, events, digital and direct marketing activations • Copywiting for print and digital assets • Client presentation development • Clients: Unilever, Cepas Argentinas, Nokia, Freddo, Fenoglio, Poett, Knorr, Skip, Haras Santamaría, Cerro Castor, Imperial, Editorial Planeta, Ayudín, among others