Brand Manager

• Jul 2021 - Present

Assistant Manager, Marketing & Communications

• Jul 2019 - Sep 2021

Associate Account Manager

• Jan 2019 - Jul 2019

• Execute integrated communications campaigns to strengthen brand positioning encompassing strategy development, story pitching and facilitating engagement from tastings to FAM trips with key media• Develop comprehensive lexicons to anchor brand development from providing industry insights, crafting brand stories, to refining tone of voice and imagery• Generate content across press materials, interview responses and briefing documents aligned with key messaging• Manage client relations and provide day-to-day strategic counsel to clients including: TWG Tea, Gucci Osteria, Jigger & Pony, Hermes, Ma Cuisine, Nadodi KL, Aperitif/Viceroy Bali, The Golden Duck, Braun Buffel, Lexus, Quandoo Show less

Account Executive

• Jan 2018 - Jan 2019

Marketing & Communications Manager

• Sep 2016 - Nov 2017

• Convey consistent and high profile branding effectively with execution of strategic PR campaigns and communications • Copywrite marketing materials and create website as well as social media content with following of 20,000+ • Project manage relationships with partners from initial contact to planning collaboration through to project delivery • Conceptualize events, angles, photo/film shoots, interviews, and track media coverage for local and overseas promotions • Convey consistent and high profile branding effectively with execution of strategic PR campaigns and communications • Copywrite marketing materials and create website as well as social media content with following of 20,000+ • Project manage relationships with partners from initial contact to planning collaboration through to project delivery • Conceptualize events, angles, photo/film shoots, interviews, and track media coverage for local and overseas promotions

Workforce and Policy Project Analyst

• Jul 2015 - Aug 2016

• Researched and produced reports and marketing collateral delivering policy recommendations to spur development • Compiled data and performed statistical analysis on various sectors to evaluate economic impact • Managed and launched region's first workforce analytics program providing live data-driven insights and reports distributed to over 300 community partners • Acquired significant funding by presenting to key corporate, educational, and government leaders • Liaised with region’s Workforce Board to expand workforce initiatives and assist with implementation of the new WIOA law Show less

Premier Banking Business Development

• May 2014 - Jul 2014

• Created a comprehensive marketing plan to enhance brand recognition and outreach in response to a quickly changing market which placed 1st in the CIMB Bank Business Competition • Oversaw promotional and product development projects for clients with high net worth of $2000 - $1mil • Conducted competitive analysis to ensure optimal product offerings • Created a comprehensive marketing plan to enhance brand recognition and outreach in response to a quickly changing market which placed 1st in the CIMB Bank Business Competition • Oversaw promotional and product development projects for clients with high net worth of $2000 - $1mil • Conducted competitive analysis to ensure optimal product offerings

Business Development Intern

• Jun 2013 - Aug 2013

• Prepared pivot tables and manipulated large datasets of APAC business with distributors, transplant businesses, OEMs and ODMs, by sub-region, product, customer, and volume of 400K+ orders • Analyzed sales performance of around $200mil/month under the PEST framework in regional price adjustment meetings • Led case study to leverage on strategic growth opportunities and presented to APAC, NAFTA, and EMEA business units • Prepared pivot tables and manipulated large datasets of APAC business with distributors, transplant businesses, OEMs and ODMs, by sub-region, product, customer, and volume of 400K+ orders • Analyzed sales performance of around $200mil/month under the PEST framework in regional price adjustment meetings • Led case study to leverage on strategic growth opportunities and presented to APAC, NAFTA, and EMEA business units