Jennifer Mercaldi Ramella
Director of Marketing at gWell- Claim this Profile
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Bio
Emily Carville
Jen is a self-motivated, experienced marketer with a strong work ethic and great instincts around brand management, customer communications strategy, event marketing, and emerging technologies. Jen is a creative and innovative thinker with excellent design and communications skills, and she shows tenacity and integrity as she approaches each project, client, and event. Jen makes a great partner - she is approachable, smart, dedicated, and loyal.
Dennis Lindahl
Jennifer has awe inspiring organization skills as well as being personable and "on point" with her attention to details.
Emily Carville
Jen is a self-motivated, experienced marketer with a strong work ethic and great instincts around brand management, customer communications strategy, event marketing, and emerging technologies. Jen is a creative and innovative thinker with excellent design and communications skills, and she shows tenacity and integrity as she approaches each project, client, and event. Jen makes a great partner - she is approachable, smart, dedicated, and loyal.
Dennis Lindahl
Jennifer has awe inspiring organization skills as well as being personable and "on point" with her attention to details.
Emily Carville
Jen is a self-motivated, experienced marketer with a strong work ethic and great instincts around brand management, customer communications strategy, event marketing, and emerging technologies. Jen is a creative and innovative thinker with excellent design and communications skills, and she shows tenacity and integrity as she approaches each project, client, and event. Jen makes a great partner - she is approachable, smart, dedicated, and loyal.
Dennis Lindahl
Jennifer has awe inspiring organization skills as well as being personable and "on point" with her attention to details.
Emily Carville
Jen is a self-motivated, experienced marketer with a strong work ethic and great instincts around brand management, customer communications strategy, event marketing, and emerging technologies. Jen is a creative and innovative thinker with excellent design and communications skills, and she shows tenacity and integrity as she approaches each project, client, and event. Jen makes a great partner - she is approachable, smart, dedicated, and loyal.
Dennis Lindahl
Jennifer has awe inspiring organization skills as well as being personable and "on point" with her attention to details.
Experience
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gWell
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Health and Human Services
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1 - 100 Employee
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Director of Marketing
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Jan 2022 - Present
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Boston Interiors
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United States
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Furniture
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1 - 100 Employee
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Senior Digital Marketing Manager
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Feb 2021 - Jan 2022
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Digital Marketing Manager
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Jun 2019 - Feb 2021
- Launch website redesign project with designers and developers- Create content calendar for brand's communication, offers- Manage team to design and build email marketing campaigns- Develop and post social media content across multiple platforms- Direct paid digital content for social media, SEM, video, and display ads
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Manager, e-Commerce & Analytics
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Oct 2018 - May 2019
- Manage the Boston Interiors website including back-end functionality, content development/accuracy, user experience/interface, e-commerce, and search engine optimization- Conduct regular product & content updates to website- Highlight and manage projects to improve and enhance website user experience- Work with digital agency on analysis and recommendations for online display and search advertising- Analyze, review, and report on effectiveness of all digital marketing activity- Build, send, and analyze brand's email marketing campaigns Show less
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Me You Paper
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Brookline, MA
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Co-Founder, Marketing and Sales
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Jan 2016 - Aug 2020
Me You Paper is collaboration between college roommates Annika and Jen to bring you a collection of unique writing tools (journals, stationery, letter writing kits), greeting cards, and invitations designed to inspire and encourage people to connect with one another, and themselves, through writing. Products are designed and printed in Massachusetts on 100% post-consumer recycled paper. Writing is a personal journey. Take the first step and fill the space between me and you with words, laughter, joy and love. www.MeYouPaper.com Show less
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PUMA Group
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Germany
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Sporting Goods Manufacturing
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700 & Above Employee
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Ecommerce Marketing Manager - Email, Affiliates & CRM
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Nov 2015 - Feb 2018
Drove increased traffic and revenue to North American website and stores through effective email, affiliate, customer acquisition and CRM strategies. Improved email content, creative, and audience selection by merging global brand targets, consumer behavior, and external vendor’s industry best practices knowledge. Created innovative plan to exceed growth targets across affiliate top 10 publishers, executed with buying and planning teams. Introduced consumer referral marketing program, exceeding incremental revenue KPIs in first 30 days. Expanded email trigger and lifecycle campaigns, including behavior-targeted welcome series, birthday campaign, cart abandon, and churn prevention. Optimized customer segmentation and targeting across entire list by analyzing data-driven behavior and purchase trends. Prepared and presented weekly, monthly, and quarterly data insights across email and affiliate channels. Awarded ‘Inkredible 5’ and featured speaker on 'Email Transformation Tour', for innovative email campaign strategy with partner Movable Ink. Show less
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Mercaldi + Ramella Marketing
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Watertown, MA
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Owner
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2004 - 2016
Marketing and creative consulting services, specializing in: • Website design and programming • SEO and paid search campaigns • Advertising strategy • Media placement • Social media strategy Clients include: Gallery Wright, Great Events & Escapes, Jen Violette Designs, Harry A. Rich and Whit Inzer, LICSW Marketing and creative consulting services, specializing in: • Website design and programming • SEO and paid search campaigns • Advertising strategy • Media placement • Social media strategy Clients include: Gallery Wright, Great Events & Escapes, Jen Violette Designs, Harry A. Rich and Whit Inzer, LICSW
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Boden
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Retail Apparel and Fashion
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500 - 600 Employee
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Senior Brand Manager, US
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Apr 2014 - May 2015
Managed digital agency’s multi-media advertising campaign raising awareness by 68% in target markets with sponsored event, blogger networks and media placements in The New York Times, Real Simple and Martha Stewart LivingDirected all US marketing campaigns from concept to execution, ensuring laser brand focus to drive engagement, awareness, and reach new consumers across catalogs, direct mail, online, email, social and digital marketing channelsDeveloped strategy to interpret seasonal brand stories with over 20 new, revenue-driving campaigns which increased market share by aligning consumer behavior with business goals, industry trends, and competitive movements Show less
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Email Marketing Manager
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Jan 2013 - Apr 2014
Optimized email performance and increased demand and customer retention with robust email and website content strategy and test plans driven by customer behavior, metrics and best practicesEstablished team of 10 designers, writers, and merchandisers to improve email and website creative, content, and products based on performance metrics Championed cause marketing partnership with ‘No Kid Hungry’ to develop, organize, and manage fundraisers generating over $100k in under 18 months Show less
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Senior Marketing Manager
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Apr 1999 - Dec 2012
Managed brand communication and marketing strategy for integrated network of companies which evolved from a travel agency and special event tour operator, to a prominent and innovative remote modular housing provider in the Oil & Energy field. Implemented marketing and advertising rebranding campaign resulting in $40MM increase in profit Directed communications strategy with PR agency to generate International exposure, including placement on The Inc. 500 list Planned content, managed and tracked budget for digital marketing agency’s paid search, SEO and display campaigns Negotiated and executed sponsorships and leadership speaking engagements to increase sales at over 20 annual trade shows and grand opening events. Planned content, managed and tracked budget for digital marketing agency’s paid search, SEO and display campaigns. Negotiated and executed sponsorships and leadership speaking engagements to increase sales at over 20 annual trade shows and grand opening events. Spearheaded and managed SEO and Google AdWords campaign strategy, increasing page rank and relevancy. Wrote and edited company’s website content, emails and press releases. Directed company’s initial corporate brand identity package. Managed media partnerships and corporate sponsor packages for corporate and media clients. Show less
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Education
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Boston University
Bachelor of Science - BS, Advertising; Concentration Sports Marketing, Italian -
UNIVERSITY OF PADOVA
Italian Literature and History