Vedika Agarwal
Marketing Head at XR Labs - The AR VR Company- Claim this Profile
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Bio
Kushaal Virmani
Vedika has handled the Verak's brand journey from Day 0 which shows her in-depth knowledge of content & product marketing ! She is a true hard worker & there are very few marketers who know their excel and reporting well- Vedika is one of them. I would highly recommend her in case any one wants to set up their marketing department from scratch.
Rahul Mathur
Vedika joint Verak (then BimaPe) as our 1st marketing hire. Over time, she built out a 4 member team and transition from a content marketing role to general marketing + manager role. Her responsibility at Verak was to drive lead flow via organic (content marketing, video marketing & SEO) and paid (SEM, Display Ads & referrals). She also created/managed our marketing analytics stack consisting of 3rd party tools (such as Mixpanel) and proprietary reports (created by her & the team). Vedika is a quick learner & is able to communicate clearly between different stakeholders (Ops, Sales, Product and Management) - I would recommend her for any future role.
Kushaal Virmani
Vedika has handled the Verak's brand journey from Day 0 which shows her in-depth knowledge of content & product marketing ! She is a true hard worker & there are very few marketers who know their excel and reporting well- Vedika is one of them. I would highly recommend her in case any one wants to set up their marketing department from scratch.
Rahul Mathur
Vedika joint Verak (then BimaPe) as our 1st marketing hire. Over time, she built out a 4 member team and transition from a content marketing role to general marketing + manager role. Her responsibility at Verak was to drive lead flow via organic (content marketing, video marketing & SEO) and paid (SEM, Display Ads & referrals). She also created/managed our marketing analytics stack consisting of 3rd party tools (such as Mixpanel) and proprietary reports (created by her & the team). Vedika is a quick learner & is able to communicate clearly between different stakeholders (Ops, Sales, Product and Management) - I would recommend her for any future role.
Kushaal Virmani
Vedika has handled the Verak's brand journey from Day 0 which shows her in-depth knowledge of content & product marketing ! She is a true hard worker & there are very few marketers who know their excel and reporting well- Vedika is one of them. I would highly recommend her in case any one wants to set up their marketing department from scratch.
Rahul Mathur
Vedika joint Verak (then BimaPe) as our 1st marketing hire. Over time, she built out a 4 member team and transition from a content marketing role to general marketing + manager role. Her responsibility at Verak was to drive lead flow via organic (content marketing, video marketing & SEO) and paid (SEM, Display Ads & referrals). She also created/managed our marketing analytics stack consisting of 3rd party tools (such as Mixpanel) and proprietary reports (created by her & the team). Vedika is a quick learner & is able to communicate clearly between different stakeholders (Ops, Sales, Product and Management) - I would recommend her for any future role.
Kushaal Virmani
Vedika has handled the Verak's brand journey from Day 0 which shows her in-depth knowledge of content & product marketing ! She is a true hard worker & there are very few marketers who know their excel and reporting well- Vedika is one of them. I would highly recommend her in case any one wants to set up their marketing department from scratch.
Rahul Mathur
Vedika joint Verak (then BimaPe) as our 1st marketing hire. Over time, she built out a 4 member team and transition from a content marketing role to general marketing + manager role. Her responsibility at Verak was to drive lead flow via organic (content marketing, video marketing & SEO) and paid (SEM, Display Ads & referrals). She also created/managed our marketing analytics stack consisting of 3rd party tools (such as Mixpanel) and proprietary reports (created by her & the team). Vedika is a quick learner & is able to communicate clearly between different stakeholders (Ops, Sales, Product and Management) - I would recommend her for any future role.
Experience
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XR Labs - The AR VR Company
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India
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Head
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Apr 2023 - Aug 2023
Managed the marketing department for a dynamic AR VR company that provides training and marketing solutions to global enterprises. Focused on driving inbound leads through organic channels. Managed the marketing department for a dynamic AR VR company that provides training and marketing solutions to global enterprises. Focused on driving inbound leads through organic channels.
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Verak (now, part of InsuranceDekho)
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India
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Insurance
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1 - 100 Employee
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Product Marketing Manager
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Feb 2021 - May 2023
Handled the product marketing function for an insurtech startup focused on providing online commercial insurance solutions to small businesses in India, with a focus on lead generation through performance marketing on Google and Meta. Handled the product marketing function for an insurtech startup focused on providing online commercial insurance solutions to small businesses in India, with a focus on lead generation through performance marketing on Google and Meta.
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Ditto Insurance
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India
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Financial Services
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200 - 300 Employee
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Business Writer
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Nov 2019 - Dec 2020
Wrote daily newsletters that made financial news easier to understand for over 200,000 subscribers: finshots.in Wrote daily newsletters that made financial news easier to understand for over 200,000 subscribers: finshots.in
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SocialPanga
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India
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Advertising Services
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300 - 400 Employee
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Content and Social Media Specialist
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Apr 2019 - Oct 2019
Handled copywriting, long-form content writing, employer branding, client servicing and social media marketing for a 360 degree marketing agency with clients across industries.
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Content and Social Media Executive
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Apr 2018 - Oct 2019
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Co-Founder
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Oct 2014 - Apr 2017
Worked on developing a social enterprise aimed at educating the bottom of the pyramid market about menstruation and sanitation. Led a team of 10 individuals in creating content for social media and developing classroom sessions for government schoolchildren. Tied up with Teach For India to build a client base of 40 schools in Pune, and delivered interactive lectures to over 3000 students over the course of 2 years Worked on developing a social enterprise aimed at educating the bottom of the pyramid market about menstruation and sanitation. Led a team of 10 individuals in creating content for social media and developing classroom sessions for government schoolchildren. Tied up with Teach For India to build a client base of 40 schools in Pune, and delivered interactive lectures to over 3000 students over the course of 2 years
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LG Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Marketing intern
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May 2016 - Jun 2016
Conducted an analysis of the penetration of LG water purifiers in the consumer market of Kolkata. Conducted an analysis of the penetration of LG water purifiers in the consumer market of Kolkata.
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Education
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2023 - 2024
National University of Singapore
Master of Science Marketing Analytics and Insights -
2014 - 2017
Symbiosis Centre for Management Studies- Pune
Bachelor of Business Administration - BBA, Business Administration and Management, Marketing, Accounts and Finance -
TimesPro
Post Graduate Diploma in Digital Marketing, Digital Marketing
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