Digital Marketing Specialist

• Sep 2020 - Present

Master Thesis Student

• Nov 2019 - Dec 2019

Thesis title: Business modeling for IoT mobility projects in Robert Bosch GmbH

Product Management Intern

• May 2019 - Oct 2019

● Managed editorial calendar and authored weekly blog posts regarding new product features, acquisitions, management perspectives on a topic, and relevant company highlights.● Redesigned and managed the product’s area intranet and social media channel of 1000+ members including creating 3 content weekly and reporting on monthly KPIs. ● Co-developed and implemented internal communication strategies for over 250 associates in the product area across 4 functions and in 5 countries.

Digital Marketing Specialist

• Apr 2019 - Aug 2019

Powerplace.io: Developed a content marketing strategy and an influencer marketing strategy. Konkrua: Improved the customer experience on the website by analyzing web analytics and recommending strategies for improvement in areas of layout, design, and content. This helped reduce the bounce rate and increase the conversion rate of visitors to buyers by 60%. Powerplace.io: Developed a content marketing strategy and an influencer marketing strategy. Konkrua: Improved the customer experience on the website by analyzing web analytics and recommending strategies for improvement in areas of layout, design, and content. This helped reduce the bounce rate and increase the conversion rate of visitors to buyers by 60%.

Founder

• 2014 - 2018

Janvaris Beauty is a wellness day spa revamped into a digital wellness startup helping customers get easy access to healthy products and services anywhere in the world. ● Created and implemented organic content strategies that increased subscriber growth to over 13,000 subscribers on all digital channels and achieved a 19% open rate and a 3% click-through rate using email marketing strategies. ● Analyzed data on all digital media to get insights on conversion rates and optimize content for SEO based on user behavior. ● Lead the launch of new products by creating product messaging, positioning, and the go-to-market strategy. ● Developed and implemented marketing strategies including setting up marketing automation, sales funnels, and marketing tools which lead to the spa expansion to 2 locations. Show less

Education Officer

• 2016 - 2017

Supervised students in developing interpersonal skills, and developed resources and materials to support quality education. Supervised students in developing interpersonal skills, and developed resources and materials to support quality education.