Experience

Castell Howell Foods Ltd

• United Kingdom
• Food and Beverage Services
• 100 - 200 Employee

• Welsh Retail Food Specialist

  • Apr 2022 - Present

• Project Manager - Y Deli

  • Jun 2021 - Present

  Y Deli is a new concept using only the finest Welsh products to provide customers with quality products.- Sourcing new products- Developing the website- Implementing the marketing campaign

• Key Account Manager

  • May 2019 - Jul 2021

  Managing key accounts for Castell Howell

• Area Sales Manager

  • Apr 2015 - May 2019

  Castell Howell is a family business built on quality, service, reliability, innovation and trust, we've been serving chefs and foodservice operators across the food industry for over 20 years.We are the leading independent food and ingredient supplier in Wales and are the No. 1 choice for chefs.The right food.We are always looking for the right products; new and innovative ideas to keep the food you offer fresh and exciting.Regional and award winning products.Castell Howell supply over 1000 Welsh products many of which have won awardsReliable service & delivery.Investment in the right technology, equipment and people means we can offer you friendly, reliable and efficient service from the time you place your order until the moment it arrives at your doorFood for chefs, created by chefsEvery product in our extensive range has been developed or chosen with chefs and their customers in mindFull traceability.Just like you and your customers we care about where our food comes from and how it's been produced. That's why we offer complete traceability on all our products, from supplier to plate.Accreditations you can trust.We are proud to have one of the biggest ranges of responsibly sourced products in our field. From Red Tractor accredited meat, poultry, fruit and vegetables to MSC certified fish and seafood, you can rely on us when it comes to food production standards.Castell Howell: a trusted brand.We promise that Castell Howell brand products will stand up to the toughest standards of the foodservice environment and will meet the highest technical and food safety standards.We have over 10,000 products from baked beans to the very best Celtic Pride Welsh BeefOur portfolio of products include:Celtic Pride arios Ice CreamCeltic Pie CompanyFarm Fresh Caffe Eto Show less



Brakes UK

• United Kingdom
• Food and Beverage Services
• 700 & Above Employee

• Area Sales Manager - Swansea, Llanelli and Neath (SA1 - SA32)

  • Jun 2014 - Mar 2015

  Brakes is a business built on quality, reliability, innovation and trust, we've been serving chefs and foodservice operators across the food industry for over 50 years. Brakes are a UK food and ingredient supplier and are the choice for chefs. Brakes is a business built on quality, reliability, innovation and trust, we've been serving chefs and foodservice operators across the food industry for over 50 years. Brakes are a UK food and ingredient supplier and are the choice for chefs.



Manitowoc Foodservice

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Regional Sales Manager

  • Feb 2013 - May 2014

  Regional sales manager Area Sales Manager, for the South West region. . Worked with leading food and ingredient suppliers. · Responsibilities include obtaining new business via distributors. · Dealing with all major dealers on the area. · Implement the design and specification for projects when required. · Building strong relationships with end users, distributors and direct colleagues and to gain respect from all areas. Regional sales manager Area Sales Manager, for the South West region. . Worked with leading food and ingredient suppliers. · Responsibilities include obtaining new business via distributors. · Dealing with all major dealers on the area. · Implement the design and specification for projects when required. · Building strong relationships with end users, distributors and direct colleagues and to gain respect from all areas.



Electrolux Professional Group

• Sweden
• Machinery Manufacturing
• 700 & Above Employee

• National Accounts Manager

  • May 2011 - Dec 2012

  National Accounts Manager. Worked with leading food and ingredient suppliers.

• Business Development Manager

  • Dec 2009 - Apr 2011

  Business Development Manager/Key Accounts Manager. Worked with leading food and ingredient suppliers.· Primary role to seek new National customers and business through means of targeted calling and qualified leads.· Delivering monthly and yearly key performance indicators, as well as attending to dynamic and challenging daily situations throughout the various estates.· Meeting and exceeding annual targets for revenue and performance, in respect of company and clients.· Assessing market trends and potential new revenue streams within set sectors.· Compiling management information, forecasting potential orders and sales both monthly and annually.· Main focus on business to business accounts.· Increasing the product portfolio within existing accounts.· Forging closer relationships with prime decision makers. Show less

• Area Sales Manager

  • Nov 2005 - Dec 2009

  Area Sales Manager, for Wales and the West region.. Worked with leading food and ingredient suppliers.· Responsibilities included obtaining new business, both direct and via distributors. · Dealt with major companies (e.g. 3663 and Castleoak, at all levels (i.e. from Head Chef to Managing Director).· Regularly undertook site surveys, whether for a one-off piece of equipment, or a whole scheme.· Undertook all aspects of staff training.· Implemented the design and specification for projects when required.· Built strong relationships with end users, distributors and direct colleagues, gaining respect from all areas. Show less