Public Policy Director, India

• Mar 2020 - Present

Public Policy Director, India & South Asia

• Nov 2017 - Mar 2020

Managing Director

• Feb 2016 - Sep 2017

Group President - Corporate Branding & Strategic Initiatives

• Oct 2009 - Jan 2016

Handle all strategic brand related & marketing initiatives at Essar including managing key stakeholder relationships including critical government relations. At present, overseeing all digital marketing efforts for entire Essar Group & its companies. This includes articulating an overall vision; content deployment ideas & expanding the engagement base for all social media touch points. In order to introduce modern ways of communication in a brick and mortar company & drive internal change, I set up an innovative and unique video platform called eView for internal communication needs of 75,000 employees in 2011. This became an industry benchmark as for the first time a live video stream showcasing various aspects of Essar was beamed directly online to employees. The 2000 hours of video content now forms a critical backbone of all communication efforts at Essar. Was part of the key crisis communication team, managed the crucial relationship with the World Economic Forum & other industry bodies for Essar to position the Chief Executive & his views at global level. Also represented the organization as a delegate at the WEF Annual Summit in Davos & WEF Summit in Tianjin, China. Recently spoke at the Milken Institute Asia Summit in Singapore Led the external & internal communication for the takeover of an oil refinery by Essar from Shell in Stanlow, UK as well as the communication stream for one of the largest Initial Public Offering by Essar Energy on the London Stock Exchange. Part of the key deal team of bankers, lawyers & business leaders to decide on messaging and dissemination of key IPO features to the right stakeholders. Launched the new marketing campaign for Essar (Let’s Begin) on TV & print media with an overall spend of more than Rs 25 crores ahead of Union Budget in 2010. Also involved in all advertising & marketing initiatives all group companies including discussions with creative agencies, media buying outlets and internal business CEOs.

Group Business Editor & Advisor

• Jan 2009 - Oct 2009

Oversaw all business programming across the network while also devising the strategy for business content for NDTV Profit. I also oversaw the editorial team for the business channel Oversaw all business programming across the network while also devising the strategy for business content for NDTV Profit. I also oversaw the editorial team for the business channel

Managing Editor

• 2006 - 2009

I was the editorial head of the channel which meant running the news operations and also devising a long term strategy to garner audience share. I was also responsible for anchoring the main news show and oversee big business news breaks. I was the editorial head of the channel which meant running the news operations and also devising a long term strategy to garner audience share. I was also responsible for anchoring the main news show and oversee big business news breaks.