Senior Market Intelligence Analyst

• Feb 2022 - Present

Enterprise Analyst

• Jul 2021 - Mar 2022

- Analyze quantitative and qualitative data streams from multiple media channels to identify trends and insights on client and competitor performance - Design and create custom, consultative reports based off each company's proprietary metrics - Act as an expert user on in-house SaaS platforms, providing support for account management teams - Develop Microsoft Excel models to automate deliverables and optimize Boolean search strings - Implement strategy for long-term planning or crises scenarios to support key corporate opportunities and messaging Show less

Competitive Intelligence Coordinator

• Jan 2018 - Jul 2021

-Responsible for creating numerous competitive and gap assessments that are utilized in strategic planning and forecasting -Enhance and update competitor profiles via product analyses to provide internal clients with recommendations for new product offerings -Analyze quantitative and qualitative information resulting in the creation of categorical solutions shared with business leaders -Tasked with becoming a subject matter expert in multiple lines of business to help aid product offerings and development -Review research publications with the task of extracting and summarizing information relevant to assigned research projects and lines of business Show less

Research Intern

• Oct 2014 - Apr 2017

-Managed social media account for the institute, building organizational skills -Analyzed trends within public opinion and policy dealing with municipal, provincial, & federal government as well as logging research for certain topics such as yearly expenditures -Managed social media account for the institute, building organizational skills -Analyzed trends within public opinion and policy dealing with municipal, provincial, & federal government as well as logging research for certain topics such as yearly expenditures

Policy and Programs Assistant

• May 2016 - Sep 2016

- Provided support via research and analysis for Program Support Unit - Effectively created communication tools including slide decks, memos, and formal letters for various units within the Ministry - Worked hand in hand with the signing officer for the Transfer of Review Program to implement a renewal of stated program by providing aid in the creation of briefing/decision notes - Provided support via research and analysis for Program Support Unit - Effectively created communication tools including slide decks, memos, and formal letters for various units within the Ministry - Worked hand in hand with the signing officer for the Transfer of Review Program to implement a renewal of stated program by providing aid in the creation of briefing/decision notes

Grant Fund Officer

• Oct 2014 - Apr 2015

- Analyzed grant proposals and used professional judgement in terms of grants allowed to certain clubs and individuals - Effectively communicated with individuals regarding grant reasoning and possible benefits to Wilfrid Laurier University via grants - Analyzed grant proposals and used professional judgement in terms of grants allowed to certain clubs and individuals - Effectively communicated with individuals regarding grant reasoning and possible benefits to Wilfrid Laurier University via grants

Accounting Summer Intern

• May 2013 - Aug 2013

- Managed data entry, payroll entry, labour reconciliation, and implementation of inventory software, gaining valuable finance and accounting experience - Learned many important aspects of the business and finance industry by shadowing the controller - Managed data entry, payroll entry, labour reconciliation, and implementation of inventory software, gaining valuable finance and accounting experience - Learned many important aspects of the business and finance industry by shadowing the controller

Camp Counselor

• Jun 2011 - Aug 2011