Associate Director, Marketing

• Jan 2023 - Present

Founder

• Jan 2017 - Jan 2023

RECON MEDIA is a research-based marketing and advertising agency helping organizations connect with their audiences in meaningful ways. Using video, audio, social media, and other forms of advertising, our team partners with clients to help them grow their reach through inbound marketing and have a lasting impact on their fans and customers. RECON MEDIA is a research-based marketing and advertising agency helping organizations connect with their audiences in meaningful ways. Using video, audio, social media, and other forms of advertising, our team partners with clients to help them grow their reach through inbound marketing and have a lasting impact on their fans and customers.

Founding President

• Oct 2015 - Sep 2017

Served as president of a local non-profit committed to revitalizing downtown Plymouth and enhancing the community, economy, and business environment through community engagement. Served as president of a local non-profit committed to revitalizing downtown Plymouth and enhancing the community, economy, and business environment through community engagement.

Director of Marketing and Public Relations

• May 2015 - Jan 2017

* Generated nearly $10,000,000 in new revenue in 18 months. * Developed comprehensive strategic communications plan for the organization. * Developed crisis communications plan for the organization. * Function as organization spokesperson and PIO. * Produce TV, radio, and digital ad spots from concept to final production. * Oversee and manage ad buys, placement, and campaign analytics and reports. * Design and implement social media advertising campaigns. * Maintain branding and continuity in public-facing marketing efforts. * Write press releases for state and nationwide distribution. * Manage websites for multiple campuses. Create and manage sites for separate school campuses as well as internal resource sites. * Create content and engage online audience using social media and content marketing strategies. * Generate new public relations channels for continued development of community partnerships. * Foster positive relationships with multiple media companies. * Instruct staff on social media etiquette and policies related to the organization. * Developed internship program in department. Show less

Audio Engineer & Music Producer

• 2008 - Sep 2014

Production consulting, audio and video content production, social media strategy and implementation, technical teams training, live sound mixing for bands, conferences, and festivals, and more. Design, implement, and produce interactive live events ranging from coffee shop shows to multi-day conferences. Also provide recording, mixing, editing, and more services for bands and musicians, both in studio settings as well as live concerts. Assist clients in producing content for podcasts, voiceovers, and digital media for online engagement. Show less

West Virginia Communications Coordinator

• Jul 2013 - Dec 2013

Promote Team Rubicon values, missions, and events within the state. Develop and organize social events, service projects, and more. Engage the local and regional community, raising awareness about the organization and its mission. Promote Team Rubicon values, missions, and events within the state. Develop and organize social events, service projects, and more. Engage the local and regional community, raising awareness about the organization and its mission.

Creative Director

• Jun 2011 - Jun 2013

Executive responsibilities including day-to-day operations such as budgeting, visitor followup and assimilation, leading weekly small groups, brainstorming new ways to engage community, devloping outreach events, and other behind-the-scenes tasks. Production manager of live events and producer of in-house band. Train and manage setup and teardown teams as well as all technical audio, video, and lighting teams. Creative responsibilities include social media strategy, engagement and online community building, design of marketing collateral, ongoing audio and video podcast production, photography, blogging, SEO management, and more. Train team members on technical equipment, practices, and policies to effectively engage people during live events and online in the brand of the organization. Show less

Production Manager

• Aug 2009 - Jun 2011

Create and implement creative design in live audio, video, and lighting systems. Train, schedule, and manage all members of production teams while engaging them in ongoing, real-world training. Reorganized entire production team to make it more effective and efficient. Work with Creative Arts Team to develop cohesive environmental elements that directly correlate with series content. Use lighting elements in conjunction with audio and video to create an environment that is relevant to the weekly content and message. Develop creative ways to engage people. Show less

Producer, Audio Engineer, and Graphic & Web Designer

• 2008 - Aug 2010

Assist bands and other clients in the development of their brand and identity through audio, video, design, and social media. Record and mix live bands, produce artists and musicians in recording studios. Produce marketing collateral and web content for clients and train them on good social media practices. Consult organizations and non-profits in the area of audio and sound for events, concerts, and fundraisers. Toured as a production manager, stage manager, and FOH and monitor engineer for various clients and artists. Show less

Marketing Director

• Aug 2009 - Jan 2010

Create and implement marketing and social media strategy to promote company's image in local community. Use traditional media such as print and newspaper to communicate the brand quality to the community. Use video, Twitter, Facebook, and blog posts to reach beyond traditional print media and engage local and niche communities . Create and implement marketing and social media strategy to promote company's image in local community. Use traditional media such as print and newspaper to communicate the brand quality to the community. Use video, Twitter, Facebook, and blog posts to reach beyond traditional print media and engage local and niche communities .

Production Manager

• Jan 2008 - Aug 2009

Stage design and implementation, oversee setup of on site equipment (lighting, video, audio, stage), maintain show schedule, oversee tear-down of equipment, manage loading of semi trailer, etc. Stage design and implementation, oversee setup of on site equipment (lighting, video, audio, stage), maintain show schedule, oversee tear-down of equipment, manage loading of semi trailer, etc.

Barista

• Aug 2007 - Feb 2008

Prepare specialty coffees and beverages for customers. Work with shift manager to close the store on a regular basis. Prepare specialty coffees and beverages for customers. Work with shift manager to close the store on a regular basis.

Cavalry Scout

• 2004 - 2008

Conduct daily combat missions in highly volatile region as well as perform route security for main supply routes. Manage and remain accountable for highly sensitive military equipment and information. Started as driver and subsequently promoted to gunner for Platoon Sergeant. Team Leader of Weapons Cache Search Team, discovering buried weapons caches all throughout southwest Baghdad. When not engaged in combat, provided aid, food, and water to local Iraqi families to continue to build relationships with Iraqi leaders in the area. Use social media (blogging) to journal experiences. Show less

Production Manager

• 2006 - 2007

Shop/Production manager of small print shop. Managed large inventory. Responsible for daily operation and maintainence of large format printers, vinyl plotter, and screen printer. Also head of graphics department, responsible for designing/redesigning logos for local and nation-wide businesses. Shop/Production manager of small print shop. Managed large inventory. Responsible for daily operation and maintainence of large format printers, vinyl plotter, and screen printer. Also head of graphics department, responsible for designing/redesigning logos for local and nation-wide businesses.