Experience

Prince George's County, Maryland

• Government Administration
• 200 - 300 Employee

• Director of Communications

  • Sep 2023 - Present

  I lead a team of 9 amazing colleagues to execute a comprehensive communications strategy for the Prince George’s County Executive. The Office of Communications is responsible for proactively communicating about the outcomes of the administration, communicating to internal and legislative audiences to ensure understanding of the administration’s priorities, and managing media relations and crisis communications. I develop and lead strategy for this work. I lead a team of 9 amazing colleagues to execute a comprehensive communications strategy for the Prince George’s County Executive. The Office of Communications is responsible for proactively communicating about the outcomes of the administration, communicating to internal and legislative audiences to ensure understanding of the administration’s priorities, and managing media relations and crisis communications. I develop and lead strategy for this work.



This Is Climate Conscious

• Washington, District of Columbia, United States

• Founder

  • Mar 2023 - Present

  This Is Climate Conscious is a sustainability, climate change, climate equity, circular economy storytelling project. Founded by sustainability communications expert, Allyson Finch Wilson, This Is Climate Conscious seeks to tell stories about sustainability, circuclar economy, and the impacts of climate change and marine debris. It also helps businesses tell their sustainability stories to help customers understand organizational commitments to the environment. Launched in March 2023, This Is Climate Conscious publishes content to its native social platforms and collaborates with major brands on content for third party publication. Show less



Rozalia Project for a Clean Ocean

• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Communications Officer

  • Jun 2023 - Oct 2023

  Lead communications strategy and media relations for Rozalia Project for a Clean Ocean. Lead communications strategy and media relations for Rozalia Project for a Clean Ocean.



Closed Loop Partners

• United States
• Financial Services
• 1 - 100 Employee

• Senior Director Communications

  • Apr 2022 - Feb 2023

  Lead communications and marketing across the firm with a 50% split between the Center for the Circular Economy and the Asset Management Business/investment funds Set and drive the marketing, media and communications strategy for the firm in partnership with the leads of each business unit Manage growing communications team (currently one direct report + consultants) Create growth marketing strategies, explore potential paid ad and digital marketing opportunities Manage and strengthen client communications relations across the firm Design growth marketing strategies for partnerships development, delivering leads and acquisition strategies to increase engagement, working closely with the Business Development and Capital Partnerships team Manage brand strategy across the firm Develop and execute on strategies to increase audience engagement across multiple channels including conference attendance prioritization Plan and execute events, webinars and speaking opportunities Participate in special projects as needed Show less



Institute for Sustainable Communities

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Director Global Communications

  • Jun 2021 - Apr 2022

  Responsible for the development, implementation and ongoing assessment (with metrics) of a comprehensive, integrated strategic communications program that will leverage new and traditional media (as well as emerging channels) and public relations to elevate the profile of ISC. Build and maintaining strong media relationships to improve breadth and depth of media coverage about the work and impact of ISC and its partners. ● Partnering with ISC’s Development team to create marketing content for email outreach, fundraising campaigns, and virtual and in-person events ● Positioning ISC to influence a broader audience of those interested climate, sustainability and equity ● Guiding and implementing dynamic online communications strategies, including building and maintaining ISC’s presence on the appropriate social media channels, and assessing and revamping ISC’s website as appropriate ● Supporting the President’s Office communication materials including drafting talking points for speaking engagements and ghostwriting blog posts, articles and other materials ● Overseeing the day-to-day activities of the communications function, including budgeting, planning and staff development; managing communications staff in ISC’s programs; and managing the use of consultants as needed ● Ensure the quality and professionalism of all of ISC’s communications collateral ● As a member of the senior management team, participating in planning, managing, and evaluating ISC’s overall performance Show less



DC Public Charter School Board

• United States
• Education Administration Programs
• 1 - 100 Employee

• Parent Leadership Council

  • Aug 2017 - Apr 2022

  The PALC acts as a liaison between PCSB and parents of public charter school students and graduates of public charter high schools. Duties The duties of PALC members will include: • Meet regularly with PCSB. • Represent PCSB at ANC and community meeting/events. • Actively participate in Ward Education meetings. • Foster relationships with parents, ANCs, councilmembers and key community stakeholders. • Provide recommendations and input on PCSB’s polices, new charter school applications Show less



Global Plastics Alliance

• Washington D.C. Metro Area

• Chair of Global Plastics Alliance Communications Taskforce

  • Oct 2016 - Jun 2021

  As chair of the Global Plastics Alliance (GPA) Communication Taskforce I lead communications strategy and implementation of worldwide internal and external communications for a coalition of global plastics industry associations working on solutions to marine litter. Here are some outcomes from 2017: • Development and launch of quarterly GPA signatory newsletter • Development of GPA social strategy and acquisition of all relevant social handles • Development and implementation of website SEO strategy resulting in - o Overall, organic search traffic has increased 55% in 2017 over the same period in 2016 (January through September). Organic traffic to Projects pages has increased 41% over the 2016 period. o 35% increase in downloads of the Global Declaration over 2016. This is shown by a 35% download completion rate from 65 total users in September (an increase of 95% from August). o The Projects pages on the site have increased in pageviews from last quarter, demonstrating that users arriving on the site elsewhere have grown more engaged. o Led development of multimedia content showcasing what the plastics industry is doing to address ocean plastic, plastic pollution and marine litter. Show less



American Chemistry Council

• United States
• Chemical Manufacturing
• 100 - 200 Employee

• Director, Digital Strategy and Content Marketing

  • May 2016 - May 2021

  A synopsis of my 2017 outcomes and other successes:Developed and implemented a strategic communications plan to support the marine litter program’s 5 year goals and objectives.Directed social and digital initiatives for the PMIP campaign to grow reach of campaign messages online, throughout 2017 resulting in-• Planned and led a Strategic Coordination meeting between ACC and PMIP agency partners to achieve better processes for campaign work• Directed on-site optimization effort, prioritizing web site content for outside vendor to begin work on SEO optimizations of missing meta descriptions, overly long title tags and duplicate page titles• Have successfully steered digital direction to create increases in the number of people visiting the PMIP website YOY (13%) and increased the amount of time visitors stay on site.o PMIP in 2017- 506,283 sessions, 450,515 users, 630, 561 page views 1.25 pages per session, 1:35 time on site, 28% bounce rate, 88.86% new sessionso PMIP in 2016- 437, 013 sessions, 399,712 users, 512,351 page views, 1.17 pages per session, 1:13 time on site, 44.23% bounce rate, 91% new sessionsRan out of space... Show less

• Public Relations Manager

  • Jan 2010 - May 2021

  As communications director for several plastic product and issues groups, I develop and implement communications strategies for various campaigns and programs. I work on issues including plastic packaging, plastics recycling, sustainability and marine litter. My work includes strategic communications planning, web development, digital marketing, content generation/marketing, digital/social strategy, public outreach, value chain outreach, media outreach, media monitoring, crisis communications.Sample successesLed development of new packaging team value chain outreach website (launched in 2013) that resulted in (from q1 2014 to q1 2015)-*52% increase in organic search traffic *134% increase in site visits Led development of enhanced content marketing/social media program for the packaging team that resulted in (from q1 2014 to q1 2015)-*88% increase in referral traffic year-over-year149% increase in traffic from social sources year-over-yearLed development of digital strategy for the Plastics Make It Possible campaign that resulted in (2014 year-end results)-*118.9% increase in social impressions over 2013 *41% increase in website visits*171% increase in social engagement*174% increase in content shares Show less



Deeds for Virginia

• African-American Constituency Media Director

  • Aug 2009 - Nov 2009

  Planned, wrote, edited, and distributed press releases, media advisories, fact sheets, talking points, backgrounders, Op-Ed’s, tweets and web content. Developed story pitches and executed communication strategies and responses to media inquiries to help shape public messages about the campaign. Developed, strengthened and managed media contacts. Acted as a spokesperson for the campaign. Led collaboration with external partners, including other campaigns, local, state and federally elected officials to develop joint communication tactics. Monitored, tracked and advised senior advisors on emerging issues in the media that may affect the campaign. Managed booking of surrogates and the candidate for interviews with media, prepared appropriate briefing materials and staffed interviews as needed. Developed and implemented a statewide “letters to the editor” campaign that resulted in a steady stream of letters in support of the candidate submitted to newspapers throughout the state. Show less



Terry McAuliffe for Governor

• Deputy Communications Director

  • Mar 2009 - Aug 2009

  Travelled with Terry McAuliffe as his deputy press secretary during the Virginia democratic primary. Handled media inquiries, wrote press releases, talking points, fact sheets, briefings, etc. Conducted/managed press conferences, press events and gaggles. Travelled with Terry McAuliffe as his deputy press secretary during the Virginia democratic primary. Handled media inquiries, wrote press releases, talking points, fact sheets, briefings, etc. Conducted/managed press conferences, press events and gaggles.



Fox Television Stations

• United States
• Media Production
• 700 & Above Employee

• Reporter/Substitute Anchor

  • Jun 2006 - Mar 2009

  Freelance General Assignment Reporter WTTG FOX 5 and fill-in as an anchor as needed. Freelance General Assignment Reporter WTTG FOX 5 and fill-in as an anchor as needed.



Fox News Media

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Freelance Producer

  • Oct 2007 - Oct 2008

  freelanced as a pkg producer-- as needed at FOX News Channel's DC bureau. Prodced stories for Special Report with Brit Hume, produced correspondent liveshots, conducted research for stories, managed production of stories. freelanced as a pkg producer-- as needed at FOX News Channel's DC bureau. Prodced stories for Special Report with Brit Hume, produced correspondent liveshots, conducted research for stories, managed production of stories.



WebsEdge

• United Kingdom
• Media Production
• 1 - 100 Employee

• Freelancer

  • 2006 - 2008



WJLA-TV

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Reporter

  • Dec 2005 - Jun 2006

  General Assignment reporting, special projects, research, writing, live shots. General Assignment reporting, special projects, research, writing, live shots.



Action News 5

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Freelance Reporter

  • Jun 2005 - Oct 2005

  General assignment reporting, liveshots General assignment reporting, liveshots



WMC TV-5

• Freelance Reporter

  • 2005 - 2005



Fox Television Stations

• United States
• Media Production
• 700 & Above Employee

• Reporter/Substitute Anchor

  • Oct 2002 - Oct 2004

  general assignment reporting, anchoring, research, writing general assignment reporting, anchoring, research, writing



Xtras.Net

• Marketing Communications

  • Mar 2002 - May 2002

  Took a newly created position as a marketing communications director. Projects identified for me to work on were conference communications and brand consistency. Took a newly created position as a marketing communications director. Projects identified for me to work on were conference communications and brand consistency.



WAAY TV

• Reporter

  • Mar 2000 - Mar 2001

  Reporter Reporter



WSAV

• Producer/Reporter

  • Mar 1999 - Mar 2000

  assignment editor, producer, reporter, writer, editor, fill-in executive producer assignment editor, producer, reporter, writer, editor, fill-in executive producer



NBC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Associate Producer

  • Aug 1998 - Mar 1999

  associate producer associate producer



The Charlotte Observer

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Web Editor (Intern)

  • Aug 1998 - Dec 1998

  worked on web content as directed by web team. worked on web content as directed by web team.



WCNC Charlotte

• United States
• Media Production
• 100 - 200 Employee

• Intern

  • Aug 1998 - Dec 1998