Experience

Jumping Elephants

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• User Experience Researcher and Designer

  • Apr 2022 - Present

  - Conducting primary user research using qualitative and quantitative research methods to build client-centric services through: • user persona artifacts included information such as demographic, skills, background, goals, motivations, challenges, and frustrations. • journey map artifacts to capture journey stages and steps, types of mediums used in their process, their experience feedback, top problems, immediate must-haves, and future needs and wants. • Leading heuristic and… Show more - Conducting primary user research using qualitative and quantitative research methods to build client-centric services through: • user persona artifacts included information such as demographic, skills, background, goals, motivations, challenges, and frustrations. • journey map artifacts to capture journey stages and steps, types of mediums used in their process, their experience feedback, top problems, immediate must-haves, and future needs and wants. • Leading heuristic and comparative evaluations and making recommendations to enhance existing websites to create a seamless experience. • Conducting stakeholder interviews, and synthesizing research and data. - Conducting secondary research (interview transcripts, business analysis interprets, stakeholder reviews, etc) to inform and guide the need for additional user research. - Conducting user needs analysis and communicating results with other designers, technical team, stakeholders, and management. - Conceptualizing design guidelines for the website and undertaking optimal design practices. - Conceptualizing and designing visual components for the website. - Leading design software initiatives used for creating, maintaining, and enhancing the usability of the website content. - Leading real-time and remote collaborations. - Coordinating all planning, organizing, and coordination for client engagement workshops (empathy maps, personas, journey maps, and related meetings). - Conducting various activities to gain insights into how users organize and categorize the content to enable confident and informed decisions on information architecture for the website. - Creating conceptual wireframes and interactive prototypes depicting the layout, user task flow, content organization, and functionality using design best practices to create an engaging end-to-end user experience. - Conducting and leading usability testing to validate the wireframes and the solutions to improve the overall experience of the website.

• User Experience Consultant

  • Dec 2021 - Apr 2022



Independent UX Consultant

• Mumbai, Maharashtra, India

• Design Consultant

  • Oct 2017 - Dec 2021

  I've been indulged in creating meaningful experiences for my clients as well as enhancing the existing experiences by adding value to the products and making them accessible for the end-user. I've been indulged in creating meaningful experiences for my clients as well as enhancing the existing experiences by adding value to the products and making them accessible for the end-user.



DFFRNT.ca

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• User Experience Intern

  • Jun 2021 - Jul 2021



Future Group India

• India
• Manufacturing
• 700 & Above Employee

• Assistant Manager (Design)

  • May 2018 - Jan 2021

  I was assigned the brands to work on the bottom wear category for Men's clothing of in-house and licensed brands. From ideation to the final product, including the trend and forecast analysis, development of concepts, creating mood boards, sourcing the fabrics and trims, conceptualizing the branding, development of prints, finalizing the silhouettes, creating the tech-packs, getting the samples developed, and presenting the collection to the buyers. My portfolio included brands such as Buffalo,… Show more I was assigned the brands to work on the bottom wear category for Men's clothing of in-house and licensed brands. From ideation to the final product, including the trend and forecast analysis, development of concepts, creating mood boards, sourcing the fabrics and trims, conceptualizing the branding, development of prints, finalizing the silhouettes, creating the tech-packs, getting the samples developed, and presenting the collection to the buyers. My portfolio included brands such as Buffalo, DJ&C, Santa Barbara Polo & Racquet Club, and Daniel Hechter.

• Senior Executive (Design)

  • Jan 2017 - Apr 2018

  Becoming the Senior Executive, I was assigned the responsibilities of designing T-shirt graphics with spec-sheets and also designing the men's bottom wear category for the in-house brands.

• Management Trainee (Design)

  • Jul 2016 - Dec 2016

  Joined Future Group as a Management Trainee and started working for the Menswear category. During the course, I learned about how retail works and how the designs reach the stores as final products.



Opera Clothing Pvt Ltd

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Summer Intern

  • Jun 2015 - Jul 2015