Leigh Visser
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Bio
Experience
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Rümi
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Canada
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Retail
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1 - 100 Employee
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Apr 2023 - Present
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Jun 2021 - Present
Leading all aspects of marketing strategy for Blue Flame Kitchen
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CaseMogul
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Canada
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Retail
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1 - 100 Employee
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Advising Marketing Director
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Jan 2022 - Present
Provided contract marketing advisory services to setup marketing department and assist in channel marketing operational structures Provided contract marketing advisory services to setup marketing department and assist in channel marketing operational structures
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Berton Properties
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Canada
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Real Estate
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Real Estate Investor, Co-founder & Managing Partner
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Aug 2021 - Present
Self-managed real estate portfolio of luxury executive rentals and short-term vacation rentals. Reach out for partnership opportunities Self-managed real estate portfolio of luxury executive rentals and short-term vacation rentals. Reach out for partnership opportunities
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Moxies
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Canada
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Restaurants
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700 & Above Employee
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Brand Marketing Manager (USA, Canada)
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Mar 2019 - May 2021
Moxie’s Grill & Bar operates over 65 corporate and franchise premium casual restaurants across Canada and United States. Privately held by Northland Properties, it is the fastest growing hospitality group in Canada. Northland Properties is the parent company of Sandman Hotels, Sutton Hotel, Denny’s Restaurant, Moxie’s Grill & Bar, Shark Club Bar & Grill, Chop Steakhouse & Bar, Rockford Bar & Grill, Boulevard Kitchen & Bar, Revelstoke Mountain Resort, Northland Asset Management Co. and the Dallas Stars NHL team. Responsible for brand planning and developing the marketing strategy, including goals, national campaigns and initatives in both Canada and the US. I oversee the implementation of brand plans ensuring campaigns exceed their targets while staying within budget. My function is focused on the attainment of business and revenue goals; building upon existing revenue channels while seeking opportunities for growth through alternative revenue streams. Show less
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Strut
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Canada
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Advertising Services
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1 - 100 Employee
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Client Services | Strategy
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May 2018 - Apr 2019
Brands managed: TransCanada Pipelines, Canadian Geographic, Shell Canada, Evict Radon, Primary Care Network Strut is an advanced technology and communications marketing agency located in downtown Calgary. Strut specializes in bridging the gap between technology and communications in an innovative and creative manner. Leading the above mentioned brands' strategic development for campaigns, my function focused on campaign development and implementation, budget and project management, and cross functional management of creative, tech and business teams. My focus was centred on building client revenue, brand portfolio within our agency and as agency revenue. Show less
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tag agencies
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Canada
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Advertising Services
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1 - 100 Employee
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Account Manager | Franchised Brands
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Jan 2017 - Apr 2018
Brands managed: FirstChoice Haircutters, Country Style, Phillips, Ryobi Power Tools, Beauty Supply Outlet, Country Style tag group of agencies, is an award winning Toronto based full-service agency with some of the some of the most exciting brands on their client roster in a vast array of industries. Each agency in the tag network is uniquely positioned and staffed to deliver real expertise in their respective categories, with a fully integrated suite of disciplines including strategy, planning, creative, digital, social and public relations. As an Account Manager at tag I was responsible for multifaceted project management and client relations for the below mentioned brands, working with creative, digital and production teams to ensure the development of innovative creative and the launch of robust communications strategies. Show less
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The Social Influencer
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Calgary, Canada Area
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Co-Founder | Chief Idea Officer
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Jan 2014 - Jan 2017
The Social Influencer is a passion project of mine and a small group of developers based in the UK. TSI is a SAAS, built with the modern marketer at heart. TSI streamlines influencer marketing campaigns right from influencer sourcing and appointment to campaign creation and tracking. The Social Influencer is a passion project of mine and a small group of developers based in the UK. TSI is a SAAS, built with the modern marketer at heart. TSI streamlines influencer marketing campaigns right from influencer sourcing and appointment to campaign creation and tracking.
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HaveYouHeard
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South Africa
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Advertising Services
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1 - 100 Employee
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Jul 2015 - Dec 2016
HaveYouHeard, is an multi award wining South African operated full service Marketing agency, that specializes in creating buzz through cleverly crafted campaigns supported by digital tactics that is sure to get their clients' audiences turning heads.As an offshore Business Development Director, I was primarily responsible for the expansion of the agency’s digital operations into Canadian markets as an outsourced off-shored digital agency partner to small and medium sized local agencies that could not necessarily afford the excessive costs of an in-house digital department. Show less
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Jul 2014 - Sep 2015
Brands Managed: DHL, Distell, Savannah, SOB, Takealot.com, Smirnoff, Obikwa WinesI was the Senior lead to all brands within our CPMG, travel and shipping portfolios. My role at HaveYouHeard encompassed managing project, client services and creative teams in delivering high quality marketing campaigns that exceed client expectations, were within budget and on schedule.
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Jan 2014 - Jul 2014
Brands Managed: Sedgwicks Old Brown Sherry, SarariNow.com, SANTAMAs an Account Manager, I was responsible for the campaign management and client relations of the below mentioned brands within our traditional marketing department. During my time as an Account Manager, I managed multifaceted integrated campaigns and soon became interested in supporting traditional efforts with digital tactics to expand the reach of marketing efforts.
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Buchman Institute
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Curitiba Area, Brazil
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Marketing Coordinator, Business English Specialist
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Jun 2012 - Dec 2013
Buchman Institute is a premium English training institute that focuses on delivering high quality English training within a corporate setting to c-suite executives of multinational corporations. As a Business English Specialist and Marketing Coordinator I developed the teaching curriculum for advanced level courses, trained teachers as well as instructed advance level courses, developed content for our social media media channels, website and student engagement events Buchman Institute is a premium English training institute that focuses on delivering high quality English training within a corporate setting to c-suite executives of multinational corporations. As a Business English Specialist and Marketing Coordinator I developed the teaching curriculum for advanced level courses, trained teachers as well as instructed advance level courses, developed content for our social media media channels, website and student engagement events
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Brisk Idiomas
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Curitiba, Paraná, Brazil
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Marketing Coordinator
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Jan 2011 - May 2012
- Managed social media marketing and platform engagement - Developed content calendars and posting schedules in line with promotional activity - Aided the development of sales promotions and coordinated promotional print pieces - Managed social media marketing and platform engagement - Developed content calendars and posting schedules in line with promotional activity - Aided the development of sales promotions and coordinated promotional print pieces
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Education
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IMM Graduate School
BPhil - Bachelor of Business Philosophy, Business Management -
Mount Royal University
BBA - Business Administration, Marketing -
IMM Graduate School
International Marketing Management, Marketing -
Universidade Federal do Paraná
Portuguese Language, Advanced -
College of Cape Town
NSC N3, Business Studies