Digital Marketing Director

• Oct 2022 - Present

A top 20 U.S. brokerage firm, PCF Insurance Services provides a broad array of commercial, employee benefits, personal lines and specialty insurance solutions. Entrepreneurial, collaborative and driven by people, PCF insurance and risk management agents serve 420,000+ clients across the nation. A top 20 U.S. brokerage firm, PCF Insurance Services provides a broad array of commercial, employee benefits, personal lines and specialty insurance solutions. Entrepreneurial, collaborative and driven by people, PCF insurance and risk management agents serve 420,000+ clients across the nation.

Founding Member

• May 2022 - Present

The Sweater Cashmere Fund is the VC fund for everyone and the flagship fund for Sweater Ventures. The Sweater Cashmere Fund seeks to provide long-term capital appreciation through an actively managed portfolio of private, venture capital investments. The Sweater Cashmere Fund is the VC fund for everyone and the flagship fund for Sweater Ventures. The Sweater Cashmere Fund seeks to provide long-term capital appreciation through an actively managed portfolio of private, venture capital investments.

Managing Partner

• May 2022 - Present

Legacy Fly Rods is a craft bamboo fly rod company offering anglers the unique and memorable opportunity to build their very own rod. Bamboo fly rods were some of the first rods ever used and continue to be some of the best and most desired rods in the sport. Expert rod builder and guide Dave Blair helps fellow anglers build their very own legacy rod that will be cherished as an heirloom possession for generations to come. Currently we offer evening classes in Orem, Utah. Contact us at (801) 518-8896 for information on dates and deposit to add your name to the wait list. Show less

Co-Owner

• Feb 2021 - Present

Workshop SLC, an art studio located in Salt Lake City, is a collective of artists, writers, and instructors from across the world focused on sharing their passion for art and artistic mediums of all types. Workshop SLC has a dedicated team of professional artists who teach single class and weekly programs in specialties such as acrylic, oil, watercolor, gouche, drawing foundations, live figure drawing, pottery, children's art, and art talks. We encourage novices and experts alike to visit the studio and celebrate the craft and joy art brings into our lives. Show less

Chairman

• May 2013 - Present

The mission of the memorial is to increase awareness and opportunity through participation in various work-based learning programs that provide guidance in helping to determine professional goals and enhance the skills needed to achieve those goals for today’s youth; tomorrow’s future. The mission of the memorial is to increase awareness and opportunity through participation in various work-based learning programs that provide guidance in helping to determine professional goals and enhance the skills needed to achieve those goals for today’s youth; tomorrow’s future.

Outdoor Recreation Product Manufacturing Lead

• Apr 2022 - Jun 2022

Marketing Director

• Mar 2021 - Mar 2022

The Utah Advanced Materials and Manufacturing Initiative (UAMMI) brings together public, private, community, industry and education partners to assure growth and sustainability of Utah's advanced material and manufacturing industry. The Marketing Director role is responsible for the stratgic design, implementation and management of a range of on-line & off-line communication strategies that target partners, media, and industry members to promote UAMMI as the connecting point for Utah's advanced materials and manufacturing industry. Show less

Executive Director

• Sep 2018 - Nov 2021

The Utah Outdoor Association is a members group dedicated to bringing the product sector of Utah's unparalleled outdoor industry (including manufacturers, wholesalers, distributors, retailers, outfitters, and users) together to facilitate discussion, participation, and enhancement of the industry as a whole. The Utah Outdoor Association is a members group dedicated to bringing the product sector of Utah's unparalleled outdoor industry (including manufacturers, wholesalers, distributors, retailers, outfitters, and users) together to facilitate discussion, participation, and enhancement of the industry as a whole.

Director of Strategy

• Jul 2017 - Dec 2018

As the Strategy Director for Fluid, I help my agency define both traditional and digital strategies for new clients and existing client's new projects. This consists of market and brand research, technology discovery, and project scoping. I work with the greater Fluid team to accomplish this task. Together we build strong campaign strategies that make us more accurate, efficient, and effective in our project fulfillment while reducing scope creep and other campaign delays.

Digital Marketing Director

• Mar 2016 - Jul 2017

Mostly a title change although responsibilities remain the same...As the digital team lead, I oversee Fluid's digital marketing department and the clients it serves. My group is responsible for all digital channels including website and other channel conversion rate optimization (CRO), email marketing, blogging and content distribution, social media (organic/paid), SEO/SEM, paid search, retargeting, lead generation, marketing automation and much more. We also help oversee media buying and traditional marketing strategy with an eye toward digital integration. We believe in a sales + marketing approach with an omni-channel message. I host a monthly webinar series (the Fluid webinar series) and our Real Life Marketing series (#RLM), a series of video blog episodes in partnership with local Utah businesses. The Fluid digital team is well versed in many different channels but we never stop learning. I plan to continue certifying for new skills and making Fluid's digital department the best in the state. Show less

Digital Marketing Strategist

• Mar 2015 - Mar 2016

As the digital team lead, I oversee Fluid's digital marketing department and the clients it serves. My group is responsible for all digital channels including website and other channel conversion rate optimization (CRO), email marketing, blogging and content distribution, social media (organic/paid), SEO/SEM, paid search, retargeting, lead generation, marketing automation and much more. We also help oversee media buying and traditional marketing strategy with an eye toward digital integration. We believe in a sales + marketing approach with an omnichannel message. I host a monthly webinar series (the Fluid webinar series) and our Real Life Marketing series (#RLMtv), a series of video blog episodes in partnership with local Utah businesses. The Fluid digital team is well versed in many different channels but we never stop learning. I plan to continue certifying for new skills and making Fluid's digital department the best in the state. Show less

Digital Marketing Manager

• Oct 2014 - Mar 2015

As the digital marketing manager at Fluid Advertising I am responsible for the strategy and execution of online marketing campaigns for Fluid's clients in Utah and throughout the Mountain West. I use conversion marketing tactics to increase traffic and capture revenue through digital marketing channels such as website, email, blog, social, SEO, paid search, retargeting and content distribution. I will provide any business a free conversion audit of your digital marketing activities. Upon completion I will deliver a list of actionable strategies to rapidly increase digital conversions. Show less

Marketing Manager

• Feb 2007 - Nov 2013

As an employee for England Logistics I was the Manger of Marketing and Business Development overseeing all internal and external marketing efforts. Activities included: Lead generation for 100+ sales reps CRM Manager and Designer Media Relations/Press Releases/Etc. Webmaster (www.englandlogistics.com) Complete marketing mix (email, direct, phone) Purchasing manager (founded EL Company store for employees to get company branded swag and other items - YTD sales >$35,000) Internal promotions coordinator Company rebrand development and protection Social media manager - started and maintained company pages including all blogs, Facebook, LinkedIn, Twitter, YouTube, Wikipedia, etc. SEO leader Ad creation and production manager Scholarship fund manager Overall company assistant and brand ambassador Show less