Experience

Talroo

• United States
• Software Development
• 100 - 200 Employee

• Director of Growth

  • Feb 2022 - Present

  Austin, Texas, United States Responsible for ownership of B2B growth strategy and marketing funnel for our fast growing organization. Talroo is a talent attraction platform – our technology helps companies find the talent they need for their workforces. We power over 1 billion job searches every month, and Talroo’s data-driven search-and-match functionality enables organizations to reach the best audiences to deliver hires.



Integrous Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Demand Generation

  • Sep 2021 - Feb 2022

  Austin, Texas, United States I manage and oversee high-value marketing programs for a wide range of B2B and B2C clients, working closely with an amazing team to deliver strong results for our partners. Directly manage a core team of managers and specialists who plan, buy, and execute sophisticated digital marketing programs, including Paid Search, Paid Social, Content Syndication, Webinars, ABM, and more. I also provide strategic consulting beyond paid marketing for key clients and drive internal process improvement… Show more I manage and oversee high-value marketing programs for a wide range of B2B and B2C clients, working closely with an amazing team to deliver strong results for our partners. Directly manage a core team of managers and specialists who plan, buy, and execute sophisticated digital marketing programs, including Paid Search, Paid Social, Content Syndication, Webinars, ABM, and more. I also provide strategic consulting beyond paid marketing for key clients and drive internal process improvement for Integrous. Leveraging our proprietary closed-loop reporting system, we leverage down-funnel performance data and continually optimize our marketing strategy to do what matters: generate more profitable revenue.

• Associate Director, Demand Generation

  • Sep 2018 - Feb 2022

  Austin, Texas Area Managed high-value marketing programs for a wide range of B2B and B2C clients, working closely with an amazing team to deliver strong results for our partners.

• Demand Generation Supervisor

  • Apr 2015 - Aug 2018

  Austin, TX Supervise and direct demand generation activities for a variety of clients across multiple industries including finance, technology, consumer goods, e commerce, and more. Manage multiple search marketing accounts and team members to drive performance in mid and long-cycle lead generation. Train other team members on utilization of new search marketing platforms, strategies, and optimization tactics. Analyze performance data and provide insightful synthesis of campaign performance… Show more Supervise and direct demand generation activities for a variety of clients across multiple industries including finance, technology, consumer goods, e commerce, and more. Manage multiple search marketing accounts and team members to drive performance in mid and long-cycle lead generation. Train other team members on utilization of new search marketing platforms, strategies, and optimization tactics. Analyze performance data and provide insightful synthesis of campaign performance including strategic recommendations for account optimization.

• Search Marketing Manager

  • Sep 2014 - Mar 2015

  Austin, Texas Area Manage multiple search marketing accounts and team members to drive performance in mid and long-cycle lead generation. Train other team members on utilization of new search marketing platforms, strategies, and optimization tactics. Analyze performance data and provide insightful synthesis of campaign performance including strategic recommendations for account optimization.



AWL, Inc.

• United States
• Insurance
• 200 - 300 Employee

• Senior Marketing Manager

  • Oct 2010 - Sep 2014

  Austin, Texas Area Directed high-volume digital marketing program delivering 1000s of acquisitions daily. Managed and supported traffic and lead generation via direct purchasing and affiliate partners using multiple media types including display, email, SEO, SEM, social, mobile and more. Optimized and adjusted to a daily business for a program with extremely aggressive goals. Championed strategic initiatives which resulted in increased revenue and profit on a per-lead and aggregate… Show more Directed high-volume digital marketing program delivering 1000s of acquisitions daily. Managed and supported traffic and lead generation via direct purchasing and affiliate partners using multiple media types including display, email, SEO, SEM, social, mobile and more. Optimized and adjusted to a daily business for a program with extremely aggressive goals. Championed strategic initiatives which resulted in increased revenue and profit on a per-lead and aggregate basis. Evaluated campaign performance and altered strategy through analysis of extremely detailed metrics for a portfolio of 100+ affiliates on a daily basis. Managed direct media buying on various PPC networks including Bing, Vantage Media, Quinstreet/Surehits and others. Show less



Electric Bat Interactive LLC

• United States
• Computer Games
• 1 - 100 Employee

• Marketing Communications Manager

  • Sep 2010 - Oct 2010

  Austin, Texas Area Managed the strategy, planning and execution of marketing initiatives supporting Electric Bat Interactive's online gaming products including WebLords and Weblings. Increased community engagement and user-base for Electric Bat brands through active management and cross-promotion of various social media platforms, including Facebook, Twitter, LiveStream, and YouTube. Conceptualized and directed in-game events to support key marketing initiatives, press visitations and previews of… Show more Managed the strategy, planning and execution of marketing initiatives supporting Electric Bat Interactive's online gaming products including WebLords and Weblings. Increased community engagement and user-base for Electric Bat brands through active management and cross-promotion of various social media platforms, including Facebook, Twitter, LiveStream, and YouTube. Conceptualized and directed in-game events to support key marketing initiatives, press visitations and previews of future in-game improvements. Prepared press materials, corporate presentations, and B2B offerings for partners. Show less



Vegan Mainstream, LLC

• Advertising Services
• 1 - 100 Employee

• Online Marketing Contractor

  • Mar 2010 - Sep 2010

  Greater San Diego Area Managed the planning and execution of online and social media marketing efforts for clients from a variety of industries including hospitality, food service, and consumer package goods. Oversaw the development, implementation and analysis of community building efforts and social media functions for the Vegan Mainstream brand.



The Upper Deck Company

• Manufacturing
• 200 - 300 Employee

• Marketing Manager, Entertainment

  • Feb 2007 - Mar 2010

  Greater San Diego Area Oversaw strategy, planning, and execution of all marketing materials, content creation, and communication for the company’s Entertainment brands including Marvel cards and games, the World of Warcraft Trading Card Game (TCG), and the UpperDeckU MMO. Directly managed and developed a team of four direct reports of varying experience levels including Social Media Manager, Associate Content Manager, and Associate Marketing Manager. Overhaul of online content strategy and internal… Show more Oversaw strategy, planning, and execution of all marketing materials, content creation, and communication for the company’s Entertainment brands including Marvel cards and games, the World of Warcraft Trading Card Game (TCG), and the UpperDeckU MMO. Directly managed and developed a team of four direct reports of varying experience levels including Social Media Manager, Associate Content Manager, and Associate Marketing Manager. Overhaul of online content strategy and internal alignment increased team efficiency while simultaneously improving key performance indicators including time spent on site (+20%), pages per visit (+115%), and unique visitors (+15%). Supported the execution of all marketing initiatives including print, point of sale, promotions, online (CPM, CPC, display, video), events, and television campaigns. Supervised and executed select initiatives for sports properties including the National Football League and Major League Baseball. Show less



Fanscape

• United States
• Advertising Services
• 1 - 100 Employee

• Online Marketing Intern

  • Jan 2006 - May 2006

  Greater Los Angeles Area Developed and maintained fan engagement and growth initiatives for a variety of musical artists, websites, and other media entities. Assisted account managers with developing and executing marketing plans, HTML programming, e-mail campaigns, analytics, grassroots organization and marketing, and the creation and placement of advertisements.



Spectrum Sports Management, LLC

• Events Services
• 1 - 100 Employee

• Marketing and General Assistant

  • Jan 2005 - Dec 2005

  Greater Los Angeles Area Marketed, organized, and managed various sporting events including the Orange County Marathon, Tim Salmon Golf Tournament, Huntington Beach Surf City Run, and the Danskin Women’s Triathlon. Created flyers, banners, posters, managed money transfers, and coordinated logistics (e.g. staffing, equipment, sponsors) for sporting events.