Experience

Bricks Group

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Group Marketing Director

  • Oct 2021 - Present

  Leading all aspects of marketing, Events, PR & promotions across Bricks Group brands including Luxury Student Accommodation (true student), F&B (doza pizzeria), Fitness (UTime Fitness) and Youth Media (Offcut). Managing change and rapid growth within this fast-moving, entrepreneurial business and being bold enough to break category and company norms. Leading all aspects of marketing, Events, PR & promotions across Bricks Group brands including Luxury Student Accommodation (true student), F&B (doza pizzeria), Fitness (UTime Fitness) and Youth Media (Offcut). Managing change and rapid growth within this fast-moving, entrepreneurial business and being bold enough to break category and company norms.



PURE Group

• Hong Kong
• Health, Wellness & Fitness
• 200 - 300 Employee

• Regional Marketing Director

  • Oct 2015 - Sep 2021

  Leading the marketing for Asia's top fitness & wellbeing company (with PURE Yoga, PURE Fitness, PURE Apparel and nood food) across Hong Kong, Singapore & Mainland China. Fine-tuning the brand in a fast-changing environment, whilst bringing digital, PR, community, promotions, CSR, CRM, media and all sorts of other channels together to keep this great, entrepreneurial brand ahead of the competition. Leading the marketing for Asia's top fitness & wellbeing company (with PURE Yoga, PURE Fitness, PURE Apparel and nood food) across Hong Kong, Singapore & Mainland China. Fine-tuning the brand in a fast-changing environment, whilst bringing digital, PR, community, promotions, CSR, CRM, media and all sorts of other channels together to keep this great, entrepreneurial brand ahead of the competition.



PUMA Group

• Germany
• Sporting Goods Manufacturing
• 700 & Above Employee

• Head of Marketing Communications - Asia-Pacific

  • Mar 2015 - Sep 2015

  Senior marketer for PUMA covering 12 markets across Asia-Pacific. In this strategic and creative role, I managed both Performance and Lifestyle categories for the brand, plus agency relationships across media, creative and research, and trade marketing. My remit included guiding and approving local and regional marketing plans, integrating with other departments, driving innovation and liaising with the global team.

• Senior Marketing Manager - Asia-Pacific

  • Aug 2011 - Mar 2015

  June to December 2013 - Head of Marketing - PUMA Australia (based in Melbourne); implementing a new strategy and re-structuring the team.



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Communications Planning Director

  • Oct 2008 - Aug 2011

  Lead strategic planner for PUMA across 11 markets in a client/agency hybrid role, incorporating creative briefing, running planning workshops and guiding / approving local marketing plans. Lead regional comms planner for Emirates, A.S. Watson, Sony Playstation and The Economist. Lead strategic planner for PUMA across 11 markets in a client/agency hybrid role, incorporating creative briefing, running planning workshops and guiding / approving local marketing plans. Lead regional comms planner for Emirates, A.S. Watson, Sony Playstation and The Economist.



Carat UK

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Head of Stategy / Head of Communications Planning

  • Jun 2005 - Oct 2008

• Account Manager to Director

  • Apr 2002 - Jun 2005



Havas Media UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Media Executive

  • May 2000 - Apr 2002