Experience

Inception Business Services

• India
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Oct 2015 - Present

  Gurgaon, India IBS is a marketing consulting firm with offices in Chennai and Gurgaon. We constantly look for opportunities to help businesses grow. We are experts in developing original, high-quality marketing strategies and content that attracts, informs, and converts. My personal areas of expertise include: • Project Management: Organize and track complex initiatives. Oversee all aspects of marketing projects, from ideation to development and launch. • Content Development and… Show more IBS is a marketing consulting firm with offices in Chennai and Gurgaon. We constantly look for opportunities to help businesses grow. We are experts in developing original, high-quality marketing strategies and content that attracts, informs, and converts. My personal areas of expertise include: • Project Management: Organize and track complex initiatives. Oversee all aspects of marketing projects, from ideation to development and launch. • Content Development and Strategy: Execute all aspects of content planning and creation, from designing editorial strategies to writing, editing, and producing. Experience developing multiple types of content (blog posts, articles, eBooks, whitepapers, videos, infographics, etc.) for multiple platforms (web, social, mobile, video). • Social Media: Create social media plans to increase customer engagement. Actively manage Facebook, Twitter, LinkedIn, Tumblr, Pinterest and other profiles. • Audience and Business Development: Conduct analysis, scenario planning, and market research. Create audience development plans for businesses looking to reach particular segments with their content. • Corporate Communications :Conceptualize and create marketing collateral like presentations, flyers, mailers etc.Drive constant media activity & reputation management through effective messaging Present new and competitive perspective/measures linked with business objectives, strategize & implement integrated communication programs Engage & counsel senior leadership on messaging & contemporary communications practices Conceptualize & execute revenue focused communication strategies for various products. End-to-end event management for various trade shows, customer focus meets Ensure brand guidelines & compliances across all level of communication Show less



Freelance Marketing Consulting and Blogging on Parentune.com

• Consultant, Blogger for various projects and online forums

  • Jan 2015 - Present

  Gurgaon, India During the time period when I was on my maternity break, I was involved in couple of marketing assignments and freelancing projects. One of the key value addition to my profile during this time was certification in digital marketing to get a comprehensive view on what is going on in the industry and keeping myself in touch with the latest developments. I also began developing blogs and doing research on a number of parenting topics that were extremely close to my heart thus utilizing my time in… Show more During the time period when I was on my maternity break, I was involved in couple of marketing assignments and freelancing projects. One of the key value addition to my profile during this time was certification in digital marketing to get a comprehensive view on what is going on in the industry and keeping myself in touch with the latest developments. I also began developing blogs and doing research on a number of parenting topics that were extremely close to my heart thus utilizing my time in being actively involved with fellow parents with a single minded goal of doing best for our children. Show less



mycity4kids

• India
• IT Services and IT Consulting

• Web Editor , Marketing and Communications

  • Jun 2014 - Dec 2014

  Gurgaon, India Web-Content - Marketing and Conceptualization Providing parents compelling content leveraging listings, events and workshops, reviews, curated lists and blogs so that they visit the website at least once every week and spend more time on it. Keeping the content on the website fresh and engaging at any point of time. Marketing Devise product and service marketing strategy in line with organizational goals. Responsible for product and service launch. Conduct in-depth… Show more Web-Content - Marketing and Conceptualization Providing parents compelling content leveraging listings, events and workshops, reviews, curated lists and blogs so that they visit the website at least once every week and spend more time on it. Keeping the content on the website fresh and engaging at any point of time. Marketing Devise product and service marketing strategy in line with organizational goals. Responsible for product and service launch. Conduct in-depth market study through researches, key accounts, competitor mapping, etc. Strategy Strategize launch of new products/service, create marketing & PR plans. Organize press conference/seminars/events. Research on market trends, competitor strategy, customer imperatives, government policies and their impact on organizations business. Presenting an action plan to counter the same. Corporate Communications Conceptualize and create marketing collateral like presentations, flyers, mailers etc. Drive constant media activity & reputation management through effective messaging Present new and competitive perspective/measures linked with business objectives, strategize & implement integrated communication programs Engage & counsel senior leadership on messaging & contemporary communications practices Conceptualize & execute revenue focused communication strategies for various products. End-to-end event management for various trade shows, customer focus meets Ensure brand guidelines & compliances across all level of communication Show less



YOMA Multinational Solutions

• Marketing and Communications

  • Dec 2012 - May 2014

  Gurgaon, India Marketing Devise product and service marketing strategy in line with organizational goals. Responsible for product and service launch. Conduct in-depth market study through researches, key accounts, competitor mapping, etc. Strategy Strategize launch of new products/service, create marketing & PR plans. Organize press conference/seminars/events. Research on market trends, competitor strategy, customer imperatives, government policies and their impact on organizations… Show more Marketing Devise product and service marketing strategy in line with organizational goals. Responsible for product and service launch. Conduct in-depth market study through researches, key accounts, competitor mapping, etc. Strategy Strategize launch of new products/service, create marketing & PR plans. Organize press conference/seminars/events. Research on market trends, competitor strategy, customer imperatives, government policies and their impact on organizations business. Presenting an action plan to counter the same. Corporate Communications Conceptualize and create marketing collateral like presentations, flyers, mailers etc. Drive constant media activity & reputation management through effective messaging Present new and competitive perspective/measures linked with business objectives, strategize & implement integrated communication programs Engage & counsel senior leadership on messaging & contemporary communications practices Conceptualize & execute revenue focused communication strategies for various products. End-to-end event management for various trade shows, customer focus meets Ensure brand guidelines & compliances across all level of communication Vendor Management Handle media relations, PR agencies, advertising agencies, creative agencies. Liaison with PR agency-Genesis, Customer events, Customer Satisfaction. Show less



Smile Foundation

• United States
• Non-profit Organizations

• Asst. Manager - Communications

  • Mar 2012 - Sep 2012

  New Delhi Area, India To conceptualize and execute events for media activation; Create Marketing, Media and / or Fund Raising mileage;Cultivate manage and engage right celebs;Facilitate special tie-ups with media, established events and properties;Conduct media relations About Smile Foundation Formed in the year 2002, by a group of young corporate professionals with a philanthropic bent of mind, Smile Foundation finds innovative solutions to social issues in alignment with the business needs of… Show more To conceptualize and execute events for media activation; Create Marketing, Media and / or Fund Raising mileage;Cultivate manage and engage right celebs;Facilitate special tie-ups with media, established events and properties;Conduct media relations About Smile Foundation Formed in the year 2002, by a group of young corporate professionals with a philanthropic bent of mind, Smile Foundation finds innovative solutions to social issues in alignment with the business needs of companies and willingness of goodhearted individuals and institutions across the globe. Smile Foundation is amongst the top 3 NGO brands in India Show less



IOS Sports and Entertainment

• Asst. Manager- Marketing & Sales, Research, Business Development

  • Sep 2010 - Mar 2012

  Responsible for Sports Marketing Research & Sponsorships, Celebrity Mgmt, Sports PR and Marketing Solutions, Rights Acquisitions Industry/Business Research Projects , Marketing and Business Development Campaigns, Daily Industry and Company specific Research Database Compilation and Maintenance About IOS Founded in early 2005, Infinity Optimal Solutions Pvt. Ltd. (IOS) is India's leading Sports & Entertainment Company, dedicated towards building and managing world class… Show more Responsible for Sports Marketing Research & Sponsorships, Celebrity Mgmt, Sports PR and Marketing Solutions, Rights Acquisitions Industry/Business Research Projects , Marketing and Business Development Campaigns, Daily Industry and Company specific Research Database Compilation and Maintenance About IOS Founded in early 2005, Infinity Optimal Solutions Pvt. Ltd. (IOS) is India's leading Sports & Entertainment Company, dedicated towards building and managing world class talent, infrastructure and content. The company is based out of Delhi and has offices across major cities in India. The key strength of IOS is a highly experienced, skilled and professional team united and motivated by their passion for sports and entertainment. We have executed several challenging assignments across a broad spectrum of sports and entertainment properties at both the national and the international level. We are a one stop agency for the development and management of a diverse portfolio of sports and entertainment properties. Our unique model provides a 360 degree value add for all our stakeholders. While sports have remained the company’s core competence, we have taken large strides towards expanding our portfolio of entertainment services in music, fashion, motion pictures and performing arts. Show less



HDFC Standard Life Insurance

• SDM

  • Dec 2009 - Aug 2010

  Rohini, Delhi • Providing insurance and investment solutions to a wide customer base depending on their needs and requirements. • Development, Mentoring, and Training of a team of FINACIAL CONSULTANTS to achieve sales targets. • Conceptualization and Execution of various Branding and Promotional Campaigns



Mother Dairy

• Dairy
• 1 - 100 Employee

• INTERN

  • Apr 2009 - Jun 2009

  New Delhi • Study and research of market share of the various products of Mother Dairy and application of key observations in helping the company to increase their market share for various segments. • In depth study of the working of the supply chain (for e.g. Distribution, Vending systems ) and chalking out various areas where the company can improve its operations. • The project was amongst the top 10 projects nominated for IBSAF AWARD FOR EXCELLENCE in Summer Internship