Irish Louise Benson

Performance Marketing Analyst at Balsam Brands
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Contact Information
us****@****om
(386) 825-5501
Location
National Capital Region, Philippines, PH

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Bio

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Credentials

  • Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
    LinkedIn
    Apr, 2023
    - Nov, 2024
  • Programmatic Advertising Foundations
    LinkedIn
    Apr, 2023
    - Nov, 2024
  • MediaMath Academy | Campaign Optimization in TerminalOne
    MediaMath
    Nov, 2021
    - Nov, 2024
  • MediaMath Academy | Campaign Setup in TerminalOne
    MediaMath
    Nov, 2021
    - Nov, 2024
  • MediaMath Academy | Programmatic Certification
    MediaMath
    Nov, 2021
    - Nov, 2024

Experience

  • Balsam Brands
    • United States
    • Retail
    • 200 - 300 Employee
    • Performance Marketing Analyst
      • Feb 2023 - Present

      Reports directly to the Performance Marketing Supervisor and responsible for managing the account, monitoring performance, making optimizations to achieve the set goals of the brand and channels, conducting data analysis, creating reports to continue improving account performance, working with cross-functional teams for alignment, coordination, and completion of tasks.

    • Jr. Performance Marketing Analyst
      • Nov 2021 - Jan 2023

      Responsible for supporting Marketing initiatives in Programmatic, Native, Paid Social, and Growth marketing channels at Balsam Brands. Analyzes and understand reports to improve performance, conduct further research to understand customer demographics and industry trends, and other tasks related to online marketing.

  • JRB and Associates Construction Inc.
    • Philippines
    • Construction
    • 1 - 100 Employee
    • Human Resources Generalist
      • Mar 2021 - Nov 2021

      Managing the recruitment and onboarding processes, providing the necessary support systems for payroll requirements, developing adequate induction and training, implementing HR projects, and managing the company's social media accounts. Managing the recruitment and onboarding processes, providing the necessary support systems for payroll requirements, developing adequate induction and training, implementing HR projects, and managing the company's social media accounts.

  • AIA Philippines
    • Philippines
    • Insurance
    • 700 & Above Employee
    • Human Resources Intern
      • Oct 2020 - Feb 2021

      In-charge of search and pre-screen potential candidates and applicants, create and manage a database to track recruitment progress, scheduling of interviews for applicants, create recruitment collaterals and materials to be posted in Facebook/LinkedIn, and create collaterals and publication materials for team development. In-charge of search and pre-screen potential candidates and applicants, create and manage a database to track recruitment progress, scheduling of interviews for applicants, create recruitment collaterals and materials to be posted in Facebook/LinkedIn, and create collaterals and publication materials for team development.

Education

  • Asian Institute of Management
    Postgraduate Certificate, Digital Marketing
    2023 - 2024
  • De La Salle University
    Bachelor's degree, Psychology
    2017 - 2021
  • Assumption College, San Lorenzo
    High School Diploma
    2013 - 2017

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