Ashley Jeffery

Senior Manager of Media Communications at AdventHealth West Florida
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Contact Information
us****@****om
(386) 825-5501
Location
Tampa, Florida, United States, US

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Experience

    • United States
    • Hospitals and Health Care
    • 400 - 500 Employee
    • Senior Manager of Media Communications
      • Oct 2021 - Present

    • Corporate Communications Manager
      • Feb 2018 - Oct 2021

      My responsibilities include managing communications for the 11 hospitals in the West Florida Division; preparing executive leadership, physicians and team members for media opportunities, conceptualizing key concepts and strategies for West Florida Division communications initiatives, assisting the Director of Corporate Communications in crisis and strategic communications, and managing all West Florida Division social media channels.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Community Relations and Marketing Manager
      • Jan 2016 - Feb 2018

      My responsibilities included conceptualizing ideas and copy for marketing and communications collateral, preparing media releases, organizing media interviews, shooting and editing owned media content, and managing social media for select departments. My responsibilities included conceptualizing ideas and copy for marketing and communications collateral, preparing media releases, organizing media interviews, shooting and editing owned media content, and managing social media for select departments.

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Multimedia Journalist/Reporter
      • Jun 2010 - Dec 2015

      My responsibilities included shooting, writing, editing and reporting breaking, enterprise and feature stories for the 24-hour newscast while on a tight deadline. As fill-in web anchor, my role consisted of curating and reporting day-of web content to viewers. In addition to on-camera duties, I was responsible for integrating social media into my reporting as an additional method of connecting with viewers and driving station loyalty. My responsibilities included shooting, writing, editing and reporting breaking, enterprise and feature stories for the 24-hour newscast while on a tight deadline. As fill-in web anchor, my role consisted of curating and reporting day-of web content to viewers. In addition to on-camera duties, I was responsible for integrating social media into my reporting as an additional method of connecting with viewers and driving station loyalty.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Multimedia Journalist - Reporter
      • Jun 2008 - Jun 2010

      My responsibilities included shooting, writing and editing live, breaking stories for the station’s multiple 30 minute newscasts. My duties also included writing teases and copy for anchors. My responsibilities included shooting, writing and editing live, breaking stories for the station’s multiple 30 minute newscasts. My duties also included writing teases and copy for anchors.

Education

  • University of South Carolina
    BA, Broadcast Journalism
    2004 - 2008

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