Patricia Chien
Project Manager at fable 寓意科技- Claim this Profile
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Bio
Credentials
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Scrum Master Accredited Certification™
International Scrum Institute™ (Scrum Institute)Oct, 2022- Nov, 2024 -
Google 數位學程
谷歌May, 2022- Nov, 2024 -
Grasshopper Coding Fundamental
Google Digital GarageMar, 2022- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)May, 2022- Nov, 2024
Experience
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fable 寓意科技
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Taiwan
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Information Services
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1 - 100 Employee
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Project Manager
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Oct 2022 - Present
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Zoelle
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Digital Marketing Specialist
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Feb 2021 - Oct 2022
· Collaborated with Management, Design, Development, international team members, and external vendors to precisely execute stakeholder management · Created the official brand website with Shopify, and optimized 2 website version updates with 5 customized features · Oversaw 5 projects within 2 months by prioritizing tasks to deliver them on time · Led weekly meetings to discuss current problems and propose the most suitable solution · Developed and implemented digital marketing strategy to increase sales and brand awareness · Ran ad campaigns across multiple advertising platforms, such as Facebook, Google Ads and Bing Ads · Monitored and restructured the strategy in Google Ads which resulted in CTR average 6.94% in the first month · Set events on GTM and analyze data on GA4 to track user-based actions and make data-driven decisions
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Education
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2020 - 2021
輔仁大學
Master of Science - MS, Textiles & Clothing - Fashion Design and Culture Studies -
2015 - 2019
輔仁大學
Bachelor of Science - BS, Textiles & Clothing - Fashion Marketing -
2017 - 2018
Högskolan i Borås
Exchange, Fashion Marketing
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