Brand Manager

• Aug 2019 - Present

Digital Marketing Manager

• May 2014 - Present

- Review performance of all digital channels (Facebook Fanpage, Google Display Network, Newsletter, Website, Online Booking)- Draw development orientation for Galaxy Cinema in Digital environment (content, UX, UI, conversion generation)Achievements:- Facebook Fanpage (https://facebook.com/galaxycine.vn) currently at the top of cinema market in engagement. (please refer more in attached media.- More than 20% is weekly open rate of Galaxy Newsletter (not include promotion news)- Campaigns via Google Adwords is charged with economical CPC & high CTR (currently 0.4%)- Trendy keywords regarding blocbuster movies linked to Galaxy Cinema website is often at top 3 or top 5 on Google Search during the showing timeline.

Senior Marketing Analyst

• Nov 2012 - Apr 2014

Main Tasks:- Consulting database structure- Monitoring Marketing performance tracking- Advising & Managing tracking solution across all products - Mining & Analyzing data to translate into Market & User InsightAchievements:- Building up successfully Marketing Data Collection system name VMAS showing Marketing performance and inflecting clearly interaction between Investment & Return via campaigns- Translating data into market insight & user behavior to optimize campaigns appreciated by client Teams

Marketing Category Manager

• Sep 2012 - Dec 2012

In-charged Categories: Accessory, Beauty, Male Footwear & Kid FashionMain Task: - Manage & Optimize category performance - Create Master Marketing Plan for categories - Allocate action plan to Online Channels & Graphic Design team - Report performance for each category & make buying orientation to Buying Team based on consumer demandSignificant Achievement: - Improve Accessory - Beauty performance (growth rate more than 30% week over week) - Launch 2 Marketing Campaigns per week in order push brand, category - Switch from top-5 to Number 1 in performance ranking table of Zalora ventures over South East Asia

Marketing Analyst

• Apr 2012 - Sep 2012

Make brand awareness via seeding forumsOnline Advertising (Facebook CPC & Local CPC, Google Display Network): create & monitor campaigns on networks for purpose that is firstly to drive orders & get attention from online users; on the other hand, is finding out user bahavior and their demand against online shopping as foundation for future plan on whole channelsGoogle Analytics: mastering in GA, keep track online channel performance in order to make future action plan for channels. More over, make some website analysis based on business data - tracking user behavior when they access to website for enhancing best website performance & optimizing friendly-user level

Research Executive

• Apr 2010 - Nov 2011

Joined Client Service team at Fta LTD. as a part-time internship in 2010. Being involved mainly research projects of Fta at the second month was really interesting and give me knowledge of Market Research and Marketing through their training courses. I have handled more than 10 projects about Consumer Usage & Attitude, Brand Health check, Product test, IDI across categories mostly as FMCG, Motorcycle, and F&B. Joined Client Service team at Fta LTD. as a part-time internship in 2010. Being involved mainly research projects of Fta at the second month was really interesting and give me knowledge of Market Research and Marketing through their training courses. I have handled more than 10 projects about Consumer Usage & Attitude, Brand Health check, Product test, IDI across categories mostly as FMCG, Motorcycle, and F&B.