Experience

Cloth & Flame

• United States
• Events Services
• 1 - 100 Employee

• Event Producer

  • Sep 2022 - Present



Jordan Vineyard & Winery

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Guest Services Manager

  • Feb 2022 - Sep 2022



MicroAge

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Events & Lead Generation Specialist

  • Jan 2021 - Feb 2022

  MicroAge is an award-winning total technology services and solutions provider. For more than five decades, MicroAge has empowered businesses to advance, secure, accelerate, and transform—moving quickly with technology changes and across the channel to drive business forward. Provide support to the Director of Administration in organizing branding and communications for major MicroAge events, including the annual Awards Ceremony, etc. Run all sales and associate meetings—doing regular outreach to ensure relevant topics organization-wide are covered. Manage the marketing event calendar on Outlook and SharePoint and Outlook event invites and help marketing specialist and creative specialist identify dates for digital and on-site events. Client-facing event coordination, including meal orders for sponsored lunches, preparations when we reprise in-person events, webinar details, partner-sponsored MicroAge events, etc. Creates Event Brite invites for websites, manages sign up capability and list, and works with SMEs to coordinate topics. Serves as backup to Marketing Specialist on virtual events and Lunch-and-learns. Work with Marketing Director and Communications Director to coordinate webinar events and invite messaging. Work in tandem with lead specialist to support clients via chat technology. Distribute post-event leads and follow up with account executives on event leads. Verify leads as needed by cross-referencing Zoom Info and CRM. Develop and distribute prospecting lists. Build rapport with the sales team for quick responses and results. Support Sales Help Line. Work on Bounced Email/List Clean-Up and clean CRM Data.



MacRostie Winery

• Wine & Spirits
• 1 - 100 Employee

• Assistant Hospitality & Events Manager

  • Apr 2019 - Nov 2020

  • Assist in all aspects of TR and events management• Lead TR manager when HEM is off (2 days/week) & co-manage on shared days a team of 20 +/-• Mastery of all order management and CRM systems• Mastery of all TR procedures and protocols• Responsible for all TR team scheduling• Review and update employee handbook quarterly• Responsible for wine inventory oversight• Oversee Estate House reservations• Key liaison with new TR hires during onboarding and training process• Estate House representative for Safety Committee• Co-manage property maintenance• Key TR liaison with the Guest Services to ensure TR team is aware of club and order updates• Share management of EH evening events with HEM

• Hospitality and Events Manager on Duty

  • Jun 2018 - Apr 2019

  Implemented a world-class hospitality wine tasting experience. Winner of 2017 - Best Overall Tasting Room in Sonoma and Napa and winner of “Best Overall Winery” in Sonoma in SF Magazine. Managed winery employees when lead managers not present. Created an amazing work culture by conducting group interviews for every new employee. Generated client retention by accurately organizing and executing wine club and private events. Interfaced with customers to resolve problems in a timely manner. Supervised onsite winery events and employees.

• Lead Hospitality Assistant + Social Media Coordinator

  • Feb 2016 - Apr 2019

  With exceptional hospitality greeted every guest upon arrival to Estate House with a splash of Chardonnay. Used TOCK, WineDirect, VinoVisit, and Salesforce systems to organize winery reservations and events. Made spur of the moment decisions and could implement immediately into the tasting room. Maintained a calm environment with 300+ guests tasting and visiting the Estate House daily. Openly communicate with managers and employees. Worked with a sense of urgency every day. Social Media Coordinator-Research audience preferences and discover current trends-Create engaging text, image, and video content-Design posts to sustain readers’ curiosity and create buzz around new products-Develop an optimal posting schedule, considering web traffic and customer engagement metrics-Oversee social media accounts’ layout-Suggest new ways to attract prospective customers, like promotions and competitions



ROQUE Events

• United States
• Events Services
• 1 - 100 Employee

• Creative Coordinator

  • Dec 2016 - Aug 2017

  Responsible for assisting + producing events from conception through to completion with responsibilities including providing outstanding customer service, hospitality, and organizing memorable events that meet quality expectations. Event Planning- Plan and produce events while managing all project delivery elements within time limits- Liaise with clients to identify their needs and to ensure customer satisfaction - Go above and beyond + act with a sense of urgency - Maintain quick email communication - Keep all clients up to date and in the know of vendor responses and proposals - Calculate budgets and make sure they adhere to clients request- Organize + manage all event's details such as decor, catering, entertainment, transportation, venue, invitee list, special guests, equipment, promotional material, etc.-Effectively communicate at value proposition through proposals and presentations - Proactively handle any arising issues and trouble shoot any emerging problems on the event + wedding day - Conduct pre- and post- event evaluations and report on outcomes - Attend all client + vendor meetings- Cooperate with marketing and PR to promote weddings + eventsOutreach + Marketing- Research market, identify event opportunities and generate interest- Develop strategies and tactics to get the word out about our company and drive qualified traffic - Build strategic relationships ad partner with key industry players and vendors

• Event Marketing Intern

  • Sep 2016 - Dec 2016

  -Assist the Creative Director + Lead Planner on event and wedding planning-Go above and beyond and act with a sense of urgency-Attend client + vendor meetings-Maintain quick email communication with vendor responses -Report to the Creative Director on status of conversations + proposals-Keep all clients up to date and in the know on the status of vendor responses and proposals-When proposals are received add to their vendor client Dropbox folder-Create Dropbox folders-Create Vendor List-Create Timelines-Create Conversation logs-Create Detailed Questionnaires-Send Checklists to get each client up to date-Create Outreach list of potential clients, venues, and vendors-Day of event assistance to Creative Director/ other Lead Planners



Looking Glass Luxe Clothing + Shoes

• Healdsburg, CA

• Sales Associate

  • Aug 2014 - Jul 2016

  -Providing excellent customer service -Proficient in Lightspeed Pro used for purchases -Extensive knowledge of high end women's clothing and shoe designers that were available in store -Exceeding individual sales goals -Maintaining customer relationships -Providing excellent customer service -Proficient in Lightspeed Pro used for purchases -Extensive knowledge of high end women's clothing and shoe designers that were available in store -Exceeding individual sales goals -Maintaining customer relationships