Senior Global Marketing Manager

• Feb 2021 - Present

We believe global trade and enhanced logistics enriches the world. With everything we do, we strive to advance human potential. Designing solutions that take away constraints and repetitive tasks, with productivity at the center of everything. What I do: • Lead a team of marketing managers spread accross the world to align global and regional marketing strategy, evaluating and pursuing growth opportunities. • Creating and fostering (interdepartmental) collaborative structures - marketing and sales strategy coordination. • Building a scalable sales enablement engine to streamline (targeted) integrated outbound campaigns. • Events (incl. online), sponsorships, industry partnerships, and third-party collaborative thought leadership and lead generation projects. About WiseTech Global: Our innovations and global technology enable and empower the world’s supply chains. Improving productivity, connectivity and resource usage for over 18,000 of the world’s logistics companies across 165 countries, including 41 of the top 50 global third-party logistics providers and 24 of the 25 largest global freight forwarders worldwide. Our breakthrough software solutions are renowned for their powerful productivity, extensive functionality, comprehensive integration, deep compliance capabilities and truly global reach. The WiseTech Global group includes CargoWise, ABM Data Systems, ACO Informatica, Blume Global, BorderWise, Bolero, Bysoft, Cargoguide, CargoIT, CargoSphere, CMS Transport Systems, Containerchain, CustomsMatters, DataFreight, Depot Systems, EasyLog, Envase Technologies, EXA-System, Fenix Data Systems, Forward, Inobiz, Intris, LSP Solutions, Microlistics, Multi Consult, Pierbridge, Prolink, Ready Korea, SaaS Transportation, Shipamax, SISA Studio Informatica SA, SmartFreight, Softcargo, Softship, Systema, Taric, Trinium Technologies, Ulukom, Xware, znet group, and zsoft. Show less

Founder - Growth and Business Development

• Jul 2013 - Present

The people who dare to dream, dare to take risks and dare to pursue their dreams tenaciously, are the people who make the impossible possible. Highlights: Parcls.com B.V. Hired by the co-founder of AND international publishers and former director ANP to take the lead in the creation of the startup Parcls.com. This included making the plan of action, marketing strategy, functional designs for the app (including back-end), conceptualization of business intelligence based on a graph database and functional designs for route planning software. Anuar (Comedian) Hired by Anuar Abdelkrim (Comedian) to create a social media campaign and help him with his online content marketing. The campaign has more than tripled his page likes on Facebook (now 20k+) with several videos above 100k views and so far the growth hasn't slowed. The campaign was picked up by The New York Times and he was featured on the front page among for example the Mayor of Rotterdam Mr. Aboutaleb. TE Connectivity Creation of new sales process using Augmented Reality. The system simplifies the buying process for TE's customers and offers new KPIs. When implemented the system optimizes the supply chain, saving millions (USD) in production costs alone. International experience: Belgium, Hungary, China (Shanghai and Beijing), Germany, United Kingdom. DAEL Telecom B.V. Created new business plan for DAEL Telecom regarding Wi-Fi / 4G connection solutions for large events. The project included market research (target, proposition, suppliers/partnerships) and functional designs for apps; responsible for the negotiations with potential suppliers and partners. THAT DANCER TV Co-Founder Founded TDTV with a friend. TDTV is a community and media production company. By using a growth hacking approach the Facebook page got 5k+ likes within 6 months with an average reach of 100k per post. Think, Create, Innovate. B-Thinking. Show less

Growth Manager

• Oct 2019 - Feb 2021

Cargoguide believes the freight forwarding process should be transparent, neutral and conducted within a fair market. Creating powerful software to simplify rate management and boost global freight forwarding. Cargoguide is part of WiseTech Global, a leading developer and provider of software solutions to the logistics execution industry globally. What I did• Accelerated growth and geographic expansion for Cargoguide worldwide, building the brand, creating momentum and hiring talent. • Formulated the growth strategy: business plan, business model, forecasting, branding, brand awareness and PR, content marketing, lead generation. • Created scalable processes throughout the organization and a corresponding business intelligence landscape. The role spans marketing, communications, sales, operations, product development and finance. Show less

Global Marketing Manager

• Oct 2018 - Sep 2019

Head of Marketing

• Sep 2017 - Oct 2018

We love challenging ourselves by offering a recruitment experience beyond expectations. Because of our emphasis on collaboration, our cutting-edge software and work-flows, we’re able to quickly find quality matches between candidates and clients. Panda International is Life Sciences focused, meaning that we understand the needs of professionals and the requirements of the jobs we’re filling. Connecting high level professionals with organisations in Biotechnology, Pharmaceutical, Food and Medical Device sectors across Europe. What I did • Formulated growth strategy by using a growth hacking approach (defining our core-message, brand awareness, content marketing, scaling the business, lead generation) • Created the infrastructure for growth, including designing the sales funnel(s) and corresponding business intelligence landscape (coordinate new website UX and UI design which launched June 2018, optimise our customer journey, design and implement inbound analytics incl. GDPR compliant data models and database structure) • Worked closely with sales and operations, coordinating all marketing activities to improve customer experience • Contributed to 3X growth in annual revenue Show less