Director of International Artist Marketing

• Jul 2023 - Present

European Artist Marketing Manager

• Jul 2020 - Jul 2023

• Management of all European D'Addario, Evans Drumheads and Promark artists and influencers, including household names such as Sam Fender, Michael Kiwanuka, Hozier, Tash Sultana, Mark Knopfler, Alter Bridge, Tom Walker, Royal Blood, The Specials, The Snuts, Architects and many more• Management of D'Addario fretted influencers worldwide• Creation and implementation of pan European, nationwide and hyperlocal artist marketing strategies in the UK, Ireland, France, Germany, Italy, Spain, Portugal, Poland and Benelux • Revamped product launches at D'Addario to hyper targeted, artist focused campaigns, designed to create maximum impact in line with sales objectives• Identify emerging artists, influencers and educators across all relevant genres and styles of music to expand D’Addario’s existing connections and create long lasting industry relationships• Aligning artists with D’Addario marketing campaigns, content series and initiatives, while also creating opportunities for D’Addario to support artists by providing exposure to a highly relevant audience, which in turn will generate demand for their music• Planning, managing and delivering successful brand focused events, clinics and masterclasses with top global artists• Identifying opportunities, agreeing deals and building relationships with influential third party channels, magazines and schools Show less

European Artist Marketing Coordinator

• Jan 2019 - Jul 2020

Editor

• Sep 2012 - Jul 2020

Seven years as a contributor, reviewing and interviewing some of the biggest names in rock, followed by a year as site editor, where I achieved a 52% increase in traffic year on year. During my time at RUSHONROCK, I built up a huge network of connections within the music industry, including record labels, managers and prominent PR companies. Seven years as a contributor, reviewing and interviewing some of the biggest names in rock, followed by a year as site editor, where I achieved a 52% increase in traffic year on year. During my time at RUSHONROCK, I built up a huge network of connections within the music industry, including record labels, managers and prominent PR companies.

Interim Head of Acquisition

• Aug 2018 - Jan 2019

Managing a seven figure budget. Successfully took paid Social from £0 to £4m within 12 months, and introduced omnichannel tracking within social media and display advertising, achieving an end of year online sales record of £22m, the highest online total in the company's history.• Responsible for the management of paid social, display, content syndication and earned media, alongside management of content and acquisition team• Plan and execute paid and organic social strategies across the business, which includes daily communications with Facebook account manager to gain early access to new features• Managing six figure paid social budget with high revenue and store footfall KPIs• Criteo retargeting / display advertising campaigns - introduction of omnichannel marketing, delivering £500k per month in tracked offline sales• Manage and grow the company’s online presence through our social media accounts (Hootsuite, Social Studio (Radian 6) Facebook, Twitter, Pinterest, Instagram, YouTube) • Providing weekly and monthly analytics, and detailed reporting from Google Analytics, Facebook Analytics, Hootsuite and Criteo Marketing Dashboard • Agency management - Earned Media and PR campaigns - utilising link gap analysis reports to enable PR agency to create search savvy PR• Content syndication platforms Taboola and Outbrain• SEO focused copywriting for website, product descriptions and buying guides • Management of all digital video projects from our trusted third party supplier Show less

Senior Social Media Executive

• Jan 2018 - Jul 2018

Social Media Executive

• Mar 2016 - Dec 2017

Social Media Account Manager

• Aug 2015 - Mar 2016

• Dedicated social media account manager for 25 clients (B2B and B2C), including Co-op Childcare, Co-op Healthcare, Holiday Inn, Newcastle Eagles, Marco Pierre White and Jurys Inn • Managing a team of six, including four social media executives and two graphic designers • Successful budget handling to ensure each client's business objectives were reached on paid social. KPIs ranged from revenue to brand awareness. • Strategy development and implementation • Briefing designers to produce quality, bespoke creative for web, press and social media • Providing monthly analytics and detailed reports for each client through Google Analytics, Facebook Analytics, Raven, Hootsuite and Sprout Social • SEO focused blog writing for a wide range of industries including recruitment, legal, childcare, retail, hospitality and social media marketing • Keyword focused web site copy writing for clients in a range of sectors, including travel and leisure, recruitment, sport, childcare and insurance • Complete responsibility for recruitment and day to day office management, reporting directly to the managing director Show less

Social Media Executive

• May 2014 - Aug 2015

• Managing social channels - LinkedIn, Facebook and Twitter • Creating engaging social media and blog content • Strategy development to maximise passive candidate recruitment via social media • Create, implement and maintain social media recruitment strategies • Creating online talent pools and digital communities through social media • Social media analysis making for continuous improvement within daily strategies • Staying at the forefront of the latest trends in marketing and social media Show less

Marketing executive

• Jul 2013 - May 2014

• Social media management - Facebook, Twitter, Instagram and Pinterest • Developing and deploying a detailed social media strategy for Pleased To Meet You, Red House, Lady Greys • Producing engaging product focused blog content • Responsible for all copy writing requirements on Pleased To Meet You, Red House, Lady Greys websites • Email marketing with carefully researched, relevant information Project team for launch of Hop & Cleaver (Newcastle’s first bourbon bar and smokehouse) • Produced social media strategy - coordinated photography, paid social and organic content • Produced a full promotional journal with information about the venue, products and fun facts about bourbon (print / offline marketing) • Worked alongside marketing manager on tender for new website build Show less