Experience

Vendasta

• Canada
• Software Development
• 400 - 500 Employee

• Director of Product Marketing

  • Jul 2022 - Present

  Saskatoon, Saskatchewan, Canada Leading product marketing, strategy, and competitive enablement for Vendasta that offers resellers and channel partners (and their SMB clients) the opportunity to grow their online presence through martech solutions.



Product Marketing Alliance

• United States
• Education
• 100 - 200 Employee

• Pro Member

  • Sep 2022 - Present

  Professional member of the Product Marketing Alliance



Watson Realty Corp.

• United States
• Real Estate
• 700 & Above Employee

• Licensed Real Estate Agent

  • Nov 2021 - Present

  Jacksonville, Florida, United States Helping you live your dream in North Florida with the perfect home! Buy, sell or invest in Florida real estate with my help.



Web.com

• Software Development
• 700 & Above Employee

• Vice President, Operations Support

  • Nov 2013 - Dec 2020

  Jacksonville, Florida Area Drive performance metrics exceeding quality goals for the entire Jacksonville customer service and technical service call center groups. Lead goal setting, performance metrics, training curriculum development, staffing plans and forecasting, partner program rollouts, and day to day operations for a team of 100+ people. Developed a team of 100+ to deliver high quality calls, first call resolution, 90% and higher customer satisfaction, and continued change in the organization for optimal… Show more Drive performance metrics exceeding quality goals for the entire Jacksonville customer service and technical service call center groups. Lead goal setting, performance metrics, training curriculum development, staffing plans and forecasting, partner program rollouts, and day to day operations for a team of 100+ people. Developed a team of 100+ to deliver high quality calls, first call resolution, 90% and higher customer satisfaction, and continued change in the organization for optimal customer experience. Led team to support all aspects of customer service and technical service for a large product portfolio including websites, online marketing, domains, email and other small business products.

• Vice President, Product Marketing

  • Sep 2012 - Oct 2019

  Jacksonville, Florida Area Responsible for entire do-it-for-me (DIFM) product portfolio including management and profitability of products targeting the high growth SMB market for Web.com, Register and Network Solutions. Manage team to execute product marketing activities in support of new and existing products and services from conceptual stage through launch and product lifecycle for entire DIFM product line. Responsible for team of marketing managers to drive revenue and new product development with all… Show more Responsible for entire do-it-for-me (DIFM) product portfolio including management and profitability of products targeting the high growth SMB market for Web.com, Register and Network Solutions. Manage team to execute product marketing activities in support of new and existing products and services from conceptual stage through launch and product lifecycle for entire DIFM product line. Responsible for team of marketing managers to drive revenue and new product development with all business areas - technology, operations, sales, training in order to achieve mutual objectives and ensure product success in marketplace.

• Vice President, Account Management and Fulfillment

  • Mar 2015 - Feb 2017



Web.com

• Software Development
• 700 & Above Employee

• Director, Product Marketing

  • Sep 2010 - Sep 2013

  Jacksonville, Florida Area Responsible for launch, management and profitability of products targeting the high growth SMB market, including do-it-for-me (DIFM) websites (custom and mobile websites), Facebook, online marketing, and email marketing for Web.com, Register and Network Solutions. Planned, organized and executed product marketing activities in support of new and existing products and services from conceptual stage through launch and product lifecycle for entire DIFM product team. Responsible for team… Show more Responsible for launch, management and profitability of products targeting the high growth SMB market, including do-it-for-me (DIFM) websites (custom and mobile websites), Facebook, online marketing, and email marketing for Web.com, Register and Network Solutions. Planned, organized and executed product marketing activities in support of new and existing products and services from conceptual stage through launch and product lifecycle for entire DIFM product team. Responsible for team of marketing managers to drive revenue and new product development with all business areas - technology, operations, sales, training in order to achieve mutual objectives and ensure product success in marketplace.

• Manager, Partnership Marketing

  • Apr 2008 - Oct 2010

  Manage all day-to-day marketing efforts associated with new and existing Web.com partners. This includes developing marketing plans to support online and offline marketing efforts, manage graphic designer in implementation of creative campaigns, and oversee all partnership efforts. Program management of Web.com's merchant services products throughout all business units. Manage partnerships with Progressive Insurance, Amazon, Discover Network, Discover Business Card, First Data… Show more Manage all day-to-day marketing efforts associated with new and existing Web.com partners. This includes developing marketing plans to support online and offline marketing efforts, manage graphic designer in implementation of creative campaigns, and oversee all partnership efforts. Program management of Web.com's merchant services products throughout all business units. Manage partnerships with Progressive Insurance, Amazon, Discover Network, Discover Business Card, First Data Corporation, CCA Global (Floor Trader, ProSource, Carpet One), LendersOne, MasterCard, Register.com, The Company Corporation, LegalZoom, and American Express.



SuperStock

• United States
• Photography
• 1 - 100 Employee

• Director of Marketing

  • Aug 2007 - Mar 2008

  Develop marketing strategy and manage marketing campaigns for a21. Direct product, marketing and promotions for a variety of digital creative content that include SuperStock, SuperStock UK, PurestockX, MediaMagnet, and Ingram Publishing. Provide creative direction for marketing materials and manage internal and external marketing managers to deliver creative and compelling print and online marketing materials.



EverBank

• United States
• Banking
• 700 & Above Employee

• Senior Marketing Manager

  • Apr 2006 - Jul 2007

  Manage strategic marketing communications initiatives to EverBank Direct (bank) customers. Develop, implement and manage strategic programs to improve the overall client experience, reduce attrition, improve product awareness through cross-sell activities and analyze results of campaigns.



Digisat, Inc.

• Director of Marketing

  • 2004 - 2006

  Developed marketing plans, created marketing materials, attended trade shows and business meetings in the satellite communications industry. Created, implemented and was responsible for marketing campaigns. Analyzed results of campaigns and developed goals for future campaigns.



The Haskell Company

• United States
• Construction
• 700 & Above Employee

• Business Development Manager

  • Jul 2002 - Dec 2004

  Developed new business opportunities through marketing and building client relationships. Responsible for new project leads and qualifying potential projects to determine fit between company cultures and need for services. Implemented and tracked marketing plans while communicating quarterly and yearly goals to division leaders.



Software Quality Engineering

• Marketing Communications Manager

  • Jan 2000 - Jul 2002

  Responsible for creating, managing and implementing marketing plans, public relations, print and online advertising, Web site content management and functionality redesign, search engine strategies, brand awareness of products and services, and corporate communications.