Marketing and Website Specialist

• Nov 2022 - Present

Startup Mentor

• Nov 2021 - Present

• Mentored over 40 start-up founders and CEOs of various industries in developing brain-based marketing strategies with storytelling, PR initiatives, and marketing automation to reach different audiences (B2B, B2C, partnerships, and talent acquisition), as well as improving business pitches presented to investors. • Mentored over 40 start-up founders and CEOs of various industries in developing brain-based marketing strategies with storytelling, PR initiatives, and marketing automation to reach different audiences (B2B, B2C, partnerships, and talent acquisition), as well as improving business pitches presented to investors.

Digital Marketing Instructor

• Nov 2019 - Dec 2022

• Created, marketed, and sold online courses for the company and its clients, using Learning Management Systems (LMS), PowerPoint presentations, mind maps, and Zoom.• Instructed on how to develop a Digital Marketing Strategy, as well as strategic and technique subjects related to SEO, Content Marketing, Inbound Marketing, Marketing Automation, Social Media Marketing, E-mail Marketing, and WordPress, both online, in-company, and in-classroom courses.

Digital Marketing Manager

• Jun 2015 - Dec 2022

• Led cross-functional marketing team and managed a digital marketing project that drove 149% revenue growth with Search Engine Optimization (SEO), marketing automation, e-mail marketing, and A/B testing.• Developed a marketing strategy that increased sales by 59% in 12 months.• Analyzed data and identified an opportunity to increase the average ticket by 66% with a creative sales funnel.• Developed an acquisition strategy that grew organic traffic by 60% and lead generation by 400%.• Worked with CEOs, marketing teams, and small business owners of over 30 brands to plan, execute, analyze, and optimize brand positioning and marketing strategies focused on lead generation, customer relationship management (CRM), and sales growth.• Presented as a guest speaker in 30+ events, including GDG’s (Google Developers Group) DevFest and Women TechDay, educating different audiences about developing creative digital marketing strategies, storytelling, marketing automation, content marketing, and inbound marketing.• Analyzed data and turned them into insights to help clients improve products and services.• Developed creative concepts for social media campaigns, created WordPress websites implementing SEO, marketing automation (RD Station), e-mail marketing (HubSpot), social media, and paid media (mainly Google Ads, Facebook, and Instagram Ads) to grow an online presence, increase organic traffic, and optimize sales funnels of several local businesses.• Industries served: Software as a Service (SaaS) Mobile App Development, Retail (especially E-Commerce), Law firms, Human Resources, Tourism, Oil & Gas, Medical (Clinics), and (Financial) Coaching.

Founder

• Jun 2015 - Dec 2022

Graduate Professor - E-Business

• Aug 2019 - Sep 2019

Graduate Professor - Social Media Marketing

• Nov 2018 - Dec 2018

Professor of Social Media Marketing subject at the Business Communications and Digital Media Marketing Post-Graduation course at Estacio Universities. Professor of Social Media Marketing subject at the Business Communications and Digital Media Marketing Post-Graduation course at Estacio Universities.

Graduate Professor - Online Media and Content Production

• Jul 2017 - Aug 2017

Professor at the Business Communications and Digital Media Marketing Post-Graduation at Estacio Universities. Professor at the Business Communications and Digital Media Marketing Post-Graduation at Estacio Universities.

Graduate Professor - E-Business & Mobile Marketing

• Mar 2017 - Apr 2017

Professor of E-Business & Mobile Marketing subject at the Business Communications and Digital Media post-graduation course at Martha Falcão University. Professor of E-Business & Mobile Marketing subject at the Business Communications and Digital Media post-graduation course at Martha Falcão University.

Media Relations Specialist

• Mar 2015 - Oct 2015

Responsible for clipping, fact-checking, mediating contact with the mass media through press release production, follow-ups, and media relationship management. Responsible for clipping, fact-checking, mediating contact with the mass media through press release production, follow-ups, and media relationship management.

Media Relations Specialist

• Dec 2013 - Jun 2014

Responsible for clipping, fact-checking, mediating contact with the mass media through press release production, follow-ups, and media relationship management. Publicizing events and tourist attractions offered by Manaus City Hall through press releases and contact with local and national media. Massive participation during 2014 World Cup. Responsible for clipping, fact-checking, mediating contact with the mass media through press release production, follow-ups, and media relationship management. Publicizing events and tourist attractions offered by Manaus City Hall through press releases and contact with local and national media. Massive participation during 2014 World Cup.

Media Relations Specialist

• Jan 2013 - Sep 2013

Responsible for clipping, fact-checking, mediating contact with the mass media through press release production, follow-ups, and media relationship management. Responsible for clipping, fact-checking, mediating contact with the mass media through press release production, follow-ups, and media relationship management.

English Second Language Instructor

• Aug 2005 - Sep 2012

English Second Language Instructor

• Feb 2012 - Jun 2012

Business Reporter

• Sep 2011 - Feb 2012

News Reporter

• Jun 2010 - Sep 2011

Responsible for fact-checking and writing general news and stories both for the printed and online press. Responsible for fact-checking and writing general news and stories both for the printed and online press.

English Second Language Instructor

• Mar 2010 - Jun 2010

News Reporter

• Oct 2008 - Jun 2009