Susanne Adriaanse
Managing Director Nedap Security Management at Nedap Security Management- Claim this Profile
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English Professional working proficiency
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Dutch Native or bilingual proficiency
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German Elementary proficiency
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Bio
Experience
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Nedap Security Management
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Netherlands
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Security and Investigations
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1 - 100 Employee
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Managing Director Nedap Security Management
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Nov 2021 - Present
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Deputy Managing Director
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Nov 2019 - Jun 2022
To bring our imagination to life and achieve our ambitious goals, we decided all teams do deserve full attention, guidance and focus. Therefore, we split up the leadership responsibilities for the market group at the end of 2019. From that moment on I am responsible for supporting teams R&D, customer service & operations and team propositions, product management and marketing in realizing our ambitions.
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Alignment lead
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Apr 2017 - Oct 2019
The organisation was slightly re-organised and team PPM was created. This team responsible for propositions, product management and marketing, took the lead in defining and conveying new propositions that align with our strategy. In 2019 I handed over the team lead role to be able to work in full focus on proposition and strategy definition.
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Research and product management
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Jan 2015 - Apr 2017
From technology push to market driven, from inside out to outside in, in this team of researchers and product managers I focused on the future of physical access management - from a user perspective.
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Proposition and product design
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May 2013 - Dec 2014
Based on the things we learned from our market research projects, AEOS Blue was designed in 2013. A brand new product line build around keywords simplicity, elegance and right price. It proved to be the answer to the demand of system integrators. AEOS Blue enabled us to double the footprint of Nedap Security Management’s access control system in the world. In a small team we designed and realised the product line and proposition.
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Business Analysis
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Jul 2010 - Apr 2013
After three inspiring days of the Nedap Masterclass I was asked to join the company. From July 2010, I conducted research on various relevant social and business related subjects closely related to the security industry. Desk research and learning from customers, business and technology partners with the aim to find new business opportunities and gain valuable market insights. This type of research as an essential part of R&D just as proposition design was new to the organisation.
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Qbig Packaging B.V.
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Loosdrecht
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Marketing manager
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Mar 2009 - Apr 2010
During the first eight of twelve months of my internship with the company Qbig Packaging B.V., I was accountable for initiating and developing several marketing oriented projects, such as: product portfolio management, development of marketing and sales tools, newsletters, articles, product animation videos and customer satisfaction survey. During the first eight of twelve months of my internship with the company Qbig Packaging B.V., I was accountable for initiating and developing several marketing oriented projects, such as: product portfolio management, development of marketing and sales tools, newsletters, articles, product animation videos and customer satisfaction survey.
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Het Hanze Huis
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Groningen, Netherlands
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Foodstore assistant (part-time)
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Oct 2008 - Apr 2010
The international wholesale and foodstore Het Hanze Huis is established in Groningen, one of the Hanseatic towns of The Netherlands. To be considered a supplier of Het Hanze Huis, a manufacturer has to offer high qualitative and honest products which have been manufactured for more than 100 years at least. This makes it a real pleasure to work in a foodstore of Het Hanze Huis amid the whole product range of more than 50 different delicacies; from chocolate to wines and from pure vanilla to coffee beans... Show less
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EBF International Business Research
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Cape Town Area, South Africa
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Student Researcher
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Nov 2007 - Oct 2008
Together with 24 other students from the Economics and Business Faculty of the University of Groningen, research was conducted for eleven Dutch companies in emerging markets in South Africa. During the period from November till April, I was one of the eight students who formed the acquisition committee of International Business Research. From March till October, in a couple of two students, I conducted research for the number one maritime service provider in South Africa. Together with 24 other students from the Economics and Business Faculty of the University of Groningen, research was conducted for eleven Dutch companies in emerging markets in South Africa. During the period from November till April, I was one of the eight students who formed the acquisition committee of International Business Research. From March till October, in a couple of two students, I conducted research for the number one maritime service provider in South Africa.
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Vos Logistics
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Netherlands
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Transportation, Logistics, Supply Chain and Storage
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500 - 600 Employee
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Internship
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2005 - 2005
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Education
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University of Groningen
Master's Degree, Masters of Business Administration - Business Development -
Hogeschool van Arnhem en Nijmegen (HAN)
Bachelor's Degree, Logistics and Economics