Guillaume Tassetto

CEO, Founder at Kairos (Mobile Marketing)
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR

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Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • CEO, Founder
      • Jun 2008 - Present

      Kairos Fire is profiling Customers based on the places they actually visit. Since GPS is not accurate enough (at 5 meters only 5% of the time), we are deploying a physical network providing us with location data 100% reliable inside the store. We are able to legally match this data with Advertising Campaigns, both online and offline (7 years of R&D). Launched in 2018, 33 000+ stores deployed (April 2022). Our solution is two-fold: 1) Boosting any ad campaign sales (both online and offline), with the same budget thanks to our unique data 2) Measuring the in-store impact of the media plan. We won several start-up contests (Westfield, Facebook Start,...) and work with 130+ Retail Brands (LVMH, Allianz, KFC, etc.). Show less

    • Investment Management
    • 1 - 100 Employee
    • Investor
      • Mar 2022 - Present

    • Co - Founder
      • Jul 2010 - Jan 2022

    • Advertising Services
    • 1 - 100 Employee
    • Project Manager - CanalSat Campus
      • Aug 2009 - Feb 2010

    • Stagiaire
      • 2008 - 2008

Education

  • Grenoble Ecole de Management - Grenoble Graduate School of Business
    MBA2 Commerce et Entrepreneuriat
    2007 - 2011
  • Shanghai Tongji University
    Master in Economics & Management
    2011 - 2011
  • GGSB (Grenoble Graduate School of Business)
    BIB - Bachelor in International Business, International Marketing
    2007 - 2008
  • Saint Jean de Douai
    Classe préparatoire, voie ECS
    2006 - 2007

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