Sebastián García Castillo

Marketing Director at Qargo Coffee
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Contact Information
us****@****om
(386) 825-5501
Location
Bogotá, Capital District, Colombia, CO
Languages
  • Inglés Native or bilingual proficiency
  • Español Native or bilingual proficiency

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Experience

    • United States
    • Food and Beverage Retail
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2022 - Present

      Build the marketing department for a coffee franchise in USA. Lead a 360 marketing strategy for the brand and for each store accross 7 states (+40 locations). Stablish a corporate team with +25 people in charge. Build the marketing department for a coffee franchise in USA. Lead a 360 marketing strategy for the brand and for each store accross 7 states (+40 locations). Stablish a corporate team with +25 people in charge.

    • Advertising Services
    • 1 - 100 Employee
    • Community Manager / Creative Copywriter
      • Nov 2021 - Jan 2022

      Deploy the digital strategy for a brand in the technology sector (computers and tablets). Perform creativity and copywriting for product campaigns and digital awareness. Deploy the digital strategy for a brand in the technology sector (computers and tablets). Perform creativity and copywriting for product campaigns and digital awareness.

    • China
    • Software Development
    • 700 & Above Employee
    • Social Media Specialist
      • Jul 2021 - Nov 2021

      Collaborate in the formulation and deployment of the digital strategy of realme Colombia, with an objective of sales, growth and awareness in the segment of technology and smartphones. Collaborate in the formulation and deployment of the digital strategy of realme Colombia, with an objective of sales, growth and awareness in the segment of technology and smartphones.

    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Creative
      • Sep 2020 - Jul 2021

      Manage the digital ecosystem for brands in the technology and smartphones business. Account handling processes, KPI growth, creativity and copywriting for product campaigns and digital awareness. Manage the digital ecosystem for brands in the technology and smartphones business. Account handling processes, KPI growth, creativity and copywriting for product campaigns and digital awareness.

    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter
      • Feb 2020 - Sep 2020

      Manage the digital ecosystem for brands in the food and bev industry as well as NGO’s. Content creation, account handling processes, automation of databases and customer experience, formulation of campaigns for product sales and awareness.

    • Copywriter | Community Manager
      • Mar 2019 - Feb 2020

      • Creative writing for digital assets on different formats.• Receive briefs from clients and developing them in favor of a digital strategy and it's objective.• Keep track of metrics and design monthly reports for clients.• Control of questions, complaints, responses or suggestions made by customers on the digital channels of the brands.• Follow up and benchmark analysis of competitors for the brands and their segment.• Digital trend analysis, coolhunting and trendhunting. Show less

    • Education Administration Programs
    • 200 - 300 Employee
    • English Teacher
      • Dec 2016 - Mar 2019

      • Give English classes to clients and students for them to learn English as a second language (ESL) according to the Berlitz Method • Follow-up and feedback students • Complete and deliver detailed reports regarding the performance of students according to their growth and progress in class. • Give put English lessons specialized for kids and teens from 3 to 15 years old using different pedagogical and methodological tools • Keep a record of points and topics taught to students according to the study program and the schedule. Show less

    • E-Learning Providers
    • 700 & Above Employee
    • Sales and marketing supervisor
      • Aug 2015 - Apr 2016

      • Be the immediate leader and boss for a commercial team, taking care of each and every aspect concerning the sales advisors, their metrics, their payroll, etc. • To train the sales advisors in regards of sales, closings, customer service and metrics. • Look after the rentability for the business considering that the sales department is the actual place where the revenue comes from. Guarantee the sales goals by hour, as well as validating and evaluation these goals on an hourly basis and in comparison with the sales. Making adjustments or launching new strategies to accelerate sales and guarantee even better results. • Inspection and metric revision for each and every advisor. Show less

Education

  • Politécnico Grancolombiano
    Grado, Comunicación, general
    2016 - 2020

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