Experience

VTS

• United States
• Software Development
• 300 - 400 Employee

• Director Of Marketing Operations

  • Mar 2022 - 1 year 10 months

  Salt Lake City Metropolitan Area

• Senior Manager Marketing Operations

  • Dec 2020 - Mar 2022

  Salt Lake City Metropolitan Area



BambooHR

• United States
• Human Resources Services
• 700 & Above Employee

• Marketing Operations Manager

  • Dec 2019 - Dec 2020

  Lindon, Utah



Influitive

• Canada
• Software Development
• 1 - 100 Employee

• Senior Manager Marketing Operations

  • 2018 - Nov 2019

  Greater Salt Lake City Area • Responsible for all marketing automation architecture, integrations and analytics. • Designed and launched an automated lead lifecycle to track and manage lead flow through the buyers journey. • Formed a centralized “field operations” team, combining our various department’s operations roles onto one team improving alignment, communication and support for various business initiatives. • Performed an analysis on our sales funnel for senior leadership which led to several changes in… Show more • Responsible for all marketing automation architecture, integrations and analytics. • Designed and launched an automated lead lifecycle to track and manage lead flow through the buyers journey. • Formed a centralized “field operations” team, combining our various department’s operations roles onto one team improving alignment, communication and support for various business initiatives. • Performed an analysis on our sales funnel for senior leadership which led to several changes in our go to market strategy, improving opportunity close rates and reducing our cost to acquire a new customer. • Lead weekly and monthly analytics presentations for marketing and sales teams to help analyze the performance of our initiatives and provide insight into potential changes or improvements. • Built a multi-touch analytics system using a combination of Salesforce and Bizible, allowing us to show true ROI of marketing efforts. • Designed and built our first online trial version of the Influitive product, resulting in over $140,000 in attributable revenue.

• Marketing Operations Manager

  • Oct 2016 - Dec 2018

  Greater Boston Area



IBM Turbonomic

• United States
• Software Development
• 200 - 300 Employee

• Email Marketing Manager

  • Feb 2015 - Oct 2016

  Greater Boston Area Responsible for all email and marketing automation efforts at a fast paced tech startup. Responsibilities included: lead nurturing, demand generation, database optimization and marketing operations. • Designed and implemented a fully segmented and persona driven nurture campaign • Adopted and optimized a Marketo marketing database to allow for more accurate analytics and insight into the buyer lifecycle. • Managed all email marketing efforts including: Development, coordination and… Show more Responsible for all email and marketing automation efforts at a fast paced tech startup. Responsibilities included: lead nurturing, demand generation, database optimization and marketing operations. • Designed and implemented a fully segmented and persona driven nurture campaign • Adopted and optimized a Marketo marketing database to allow for more accurate analytics and insight into the buyer lifecycle. • Managed all email marketing efforts including: Development, coordination and analytics • Managed all VMTurbo Marketing Operations efforts including: events, webinars, promotions and lead generation efforts. Show less



VMTurbo

• United States
• Software Development
• 1 - 100 Employee

• Marketing Operations Associate

  • Nov 2014 - Feb 2015

  Boston, MA VMTurbo was founded on the belief that IT operations management requires fundamental change to fully unlock the value of virtualized infrastructure and cloud services. The company’s charter is to transform IT operations in cloud and virtualized environments from a complex, labor intensive, and volatile process to one that is simple, predictable, and automated—delivering greater control in maintaining the desired state for IT infrastructure. The efficiencies created by VMTurbo reduce… Show more VMTurbo was founded on the belief that IT operations management requires fundamental change to fully unlock the value of virtualized infrastructure and cloud services. The company’s charter is to transform IT operations in cloud and virtualized environments from a complex, labor intensive, and volatile process to one that is simple, predictable, and automated—delivering greater control in maintaining the desired state for IT infrastructure. The efficiencies created by VMTurbo reduce electricity consumption and the carbon footprint of the world's data centers by approximately 40%. Show less



TOSS C3

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Associate

  • Sep 2013 - Sep 2014

  Greater Boston Area I manage the online marketing efforts at TOSS C3, This involves managing and contributing to the content creation for TOSS, the overview, engagement, and management on all social media platforms, as well as lead generation, lead nurturing and analytics. • Increased website traffic by 60% in 6 months by launching a company blog and creating a social media presence. • Added value to the company blog by constructing and managing a staff writing plan designed to offer expert opinions and… Show more I manage the online marketing efforts at TOSS C3, This involves managing and contributing to the content creation for TOSS, the overview, engagement, and management on all social media platforms, as well as lead generation, lead nurturing and analytics. • Increased website traffic by 60% in 6 months by launching a company blog and creating a social media presence. • Added value to the company blog by constructing and managing a staff writing plan designed to offer expert opinions and education for prospects. • Designed and led a full e-mail lead nurture campaign including segmentation, messaging and analysis. • Established an SEO foundation by producing keyword targeted blog posts and optimized web pages. • Grew sales by creating targeted content to specific demographics. • Furthered prospect engagement by creating an email newsletter, case studies and e-books. Show less



MRY

• United States
• Advertising Services
• 1 - 100 Employee

• Barnes & Noble College Brand Ambassador

  • Jul 2012 - Jun 2013

  Durham, New Hampshire • Planned and executed online and on campus promotional events. • Conducted a three-week online social media campaign, leading to a 25% increase in visits to the UNH Bookstore’s rental site and Facebook page. • Executed large-scale events and guerilla marketing campaigns that created buzz



Emerson Ecologics

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Web Marketing Intern

  • Jun 2012 - Aug 2012

  Bedford, NH • Designed and put into action social media and e-mail marketing materials. • Performed market research and analysis used in quarterly performance report. • Managed multiple projects at one time completing tasks efficiently and effectively while on a strict schedule



YMCA of the USA (National Resource Office)

• United States
• Non-profit Organizations
• 700 & Above Employee

• Senior Camp Counselor

  • Jun 2009 - Aug 2011

  Hopkinton, MA • Trained and managed co-counselors while coordinating with leadership staff in a team and group setting. • Scheduled and conducted events and activities for groups of over ninety 4-5 year old campers. • Consistently recognized for communication and leadership skills.