Gabriela Jirasek
Assistant Commissioner, Community and Digital Engagement at Chicago Department of Planning and Development- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Rachel Weinberg
In the two years we worked together, I found that Gabi is incredibly knowledgeable about the digital marketing space. She was instrumental in implementing a number of new digital practices at the Goodman, including the creation of a new, fully responsive website in collaboration with our web developer partner. Under Gabi's supervision, I learned a great deal from her body of knowledge about web design and HTML, as well as her keen eye for user experience optimization on the web and in email marketing. I am grateful to have had the opportunity to work with Gabi and to learn so much about digital marketing best practices from her.
Sheila S.
Gabi is such a pleasure to work with. She's always thinking of innovative ways to solve problems and improve organizational processes. Gabi has done wonders for the marketing department at CHF. She built a social media program and has proved herself a capable community manager. I give Gabi my highest recommendation.
Rachel Weinberg
In the two years we worked together, I found that Gabi is incredibly knowledgeable about the digital marketing space. She was instrumental in implementing a number of new digital practices at the Goodman, including the creation of a new, fully responsive website in collaboration with our web developer partner. Under Gabi's supervision, I learned a great deal from her body of knowledge about web design and HTML, as well as her keen eye for user experience optimization on the web and in email marketing. I am grateful to have had the opportunity to work with Gabi and to learn so much about digital marketing best practices from her.
Sheila S.
Gabi is such a pleasure to work with. She's always thinking of innovative ways to solve problems and improve organizational processes. Gabi has done wonders for the marketing department at CHF. She built a social media program and has proved herself a capable community manager. I give Gabi my highest recommendation.
Rachel Weinberg
In the two years we worked together, I found that Gabi is incredibly knowledgeable about the digital marketing space. She was instrumental in implementing a number of new digital practices at the Goodman, including the creation of a new, fully responsive website in collaboration with our web developer partner. Under Gabi's supervision, I learned a great deal from her body of knowledge about web design and HTML, as well as her keen eye for user experience optimization on the web and in email marketing. I am grateful to have had the opportunity to work with Gabi and to learn so much about digital marketing best practices from her.
Sheila S.
Gabi is such a pleasure to work with. She's always thinking of innovative ways to solve problems and improve organizational processes. Gabi has done wonders for the marketing department at CHF. She built a social media program and has proved herself a capable community manager. I give Gabi my highest recommendation.
Rachel Weinberg
In the two years we worked together, I found that Gabi is incredibly knowledgeable about the digital marketing space. She was instrumental in implementing a number of new digital practices at the Goodman, including the creation of a new, fully responsive website in collaboration with our web developer partner. Under Gabi's supervision, I learned a great deal from her body of knowledge about web design and HTML, as well as her keen eye for user experience optimization on the web and in email marketing. I am grateful to have had the opportunity to work with Gabi and to learn so much about digital marketing best practices from her.
Sheila S.
Gabi is such a pleasure to work with. She's always thinking of innovative ways to solve problems and improve organizational processes. Gabi has done wonders for the marketing department at CHF. She built a social media program and has proved herself a capable community manager. I give Gabi my highest recommendation.
Experience
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Chicago Department of Planning and Development
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United States
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Government Administration
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1 - 100 Employee
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Assistant Commissioner, Community and Digital Engagement
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Feb 2021 - Present
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Goodman Theatre
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United States
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Performing Arts
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100 - 200 Employee
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Director of Digital Strategy
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Sep 2018 - Feb 2021
Develop comprehensive digital strategies in support of Goodman Theatre’s ticket sales, subscription sales, PR, audience development & engagement and fundraising goals.Advise Goodman leadership and department heads on best practices in digital marketing.Work with third party web developers & partners to ensure technological implementation and tracking of digital marketing efforts.Analyze and report on trends in digital behavior of Goodman patrons. Serve as a representative on the Goodman’s cross-departmental Tessitura Team.Manage editing and maintenance of GoodmanTheatre.org.Build and deploy HTML emails on behalf of the Goodman using our database-integrated email marketing service Mail2.Develop and execute social media plans in support of single ticket sales, subscriptions sales and donations.Create a content strategy for Goodman marketing efforts with the Director of Marketing and communications team.
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Director of New Media
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Sep 2015 - Feb 2021
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New Media Manager
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Sep 2011 - Aug 2015
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Marketing and New Media Associate
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Mar 2008 - Aug 2011
Promoted the annual fall humanities festival, spring children’s festival (Stages, Sights & Sounds), and year-round programming for Chicago-area teachers. Served as art director of ChicagoHumanities.org, an online humanities journal and the Festival's website. Managed the Festival’s social media networks and the Festival’s own website community. Worked with the CHF Community Outreach Liaison and served as a member of the Audience Development and Diversity Committee. Coordinated the Festival’s Teen Council to engage high school students with CHF programming and teach about arts administration.
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Marketing Associate
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Dec 2006 - Mar 2008
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Marketing Intern
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Aug 2006 - Dec 2006
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Education
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2002 - 2006
Tufts University
BA, International Relations, Spanish, Communications and Media Studies
Community
