Digital Marketing Specialist

• Jun 2023 - Present

Business Analyst

• Nov 2022 - Jun 2023

• Supported the design, development, operations, and maintenance of the Innovation Support Platform (ISP). • Facilitated discussion, decision making, and conflict resolution. • Managed project management documentations and status updates / reports. • Assisted with internal and external communication, improving transparency, and radiating information. • Removed impediments / guided the team to remove impediments by finding the right personnel to help with the situation. • Supported the design, development, operations, and maintenance of the Innovation Support Platform (ISP). • Facilitated discussion, decision making, and conflict resolution. • Managed project management documentations and status updates / reports. • Assisted with internal and external communication, improving transparency, and radiating information. • Removed impediments / guided the team to remove impediments by finding the right personnel to help with the situation.

Purchasing Administrator

• Sep 2020 - Nov 2022

• Oversaw and managed inbound flow: PO tracking/adjustment, stock receiving, resolved operation discrepancies. • Oversaw and managed outbound flow of materials: monitored and maintained current inventory levels, allocated and delivered materials in inventory software once jobs were completed. • Worked with Account Managers and Project Managers to make sure all materials were correct and in stock for installs and new construction jobs. • Prepared purchase orders by verifying specifications and pricing for stock inventory and special orders. • Followed up on orders to ensure materials would be delivered on time for clients requested install date. Show less

Associate Digital Analyst

• May 2019 - Jul 2020

• Day-to-day management of digital marketing campaigns to clients' weekly and monthly budget goals. • Explored opportunities and developed innovative display strategies to optimize clients' digital campaigns. • Analyzed performance data and provided appropriate action plans based on conclusions. • Worked with cross-functional teams to plan, implement, and improve account performance aligned with goals. • Simultaneously handled multiple campaigns across a range of verticals while meeting aggressive deadlines. Show less

Media Intern

• May 2018 - Aug 2018

• Generated top performing keyword reports in Google Ads. • Generated keyword planner reports in Google Ads. • Wrote evergreen ad copy for clients. • Researched competitors, wrote up competitive analysis reports, and created PowerPoints on findings. • Researched new marketing trends. • Generated top performing keyword reports in Google Ads. • Generated keyword planner reports in Google Ads. • Wrote evergreen ad copy for clients. • Researched competitors, wrote up competitive analysis reports, and created PowerPoints on findings. • Researched new marketing trends.