Experience

Harter Secrest & Emery LLP

• United States
• Law Practice
• 100 - 200 Employee

• Chief Business Development Officer

  • Jul 2018 - Present

  As first-ever Director of Business Development for firm with 125 attorneys, built business development department from the ground up. Catalyzed organized, collaborative marketing function firm-wide. Utilized data to drive marketing and business operational decisions. • Contributed to historic growth by instituting business development practices that contributed to increased success across the firm; 2015, 2017, 2018 were among the best years in the firm’s history in terms of profitability… Show more As first-ever Director of Business Development for firm with 125 attorneys, built business development department from the ground up. Catalyzed organized, collaborative marketing function firm-wide. Utilized data to drive marketing and business operational decisions. • Contributed to historic growth by instituting business development practices that contributed to increased success across the firm; 2015, 2017, 2018 were among the best years in the firm’s history in terms of profitability and revenue. • Established business and competitive intelligence function and produced high-level summary report focusing on key metrics; this generated meaningful data on prospective clients, enabled us to tailor pitches to client needs, and increased efficiency leading to higher billable hours. • Transformed marketing staff into team of strategically-minded business development professionals; realigned each position around firm needs and coached individual team members. • Increased revenue and enhanced client relationships by creating and launching Client Service Interview program to generate meaningful discussions about client needs and identify action items. • Launched a strategic pricing initiative that better addressed needs of prospective clients; educated attorneys on leveraging innovative fee structures to land new business. • Introduced new efficiencies in the day-to-day operations of the marketing and business development functions including event support, advertising, sponsorship strategies, marketing communications, public relations, and proposal development. • Launched Client Service Team program to drive revenue and value; developed program standards, team expectations, and meeting and team materials.

• Director of Business Development

  • Nov 2014 - Jul 2018



Stoel Rives LLP

• United States
• Law Practice
• 700 & Above Employee

• Senior Manager, Client Relations

  • 2012 - 2014

  Managed key client relationships and consulted on communications, marketing, and business development strategies for 2 offices with 400+ attorneys. Supervised business development staff. Maintained and updated CRM system. • Overhauled total business development and marketing function: o Worked across organization to create strategic plans with each practice group, generating realistic and actionable business development tactics. o Developed and administered $1M marketing and… Show more Managed key client relationships and consulted on communications, marketing, and business development strategies for 2 offices with 400+ attorneys. Supervised business development staff. Maintained and updated CRM system. • Overhauled total business development and marketing function: o Worked across organization to create strategic plans with each practice group, generating realistic and actionable business development tactics. o Developed and administered $1M marketing and business development budget to establish clarity on expenses and drive higher ROI marketing spend. o Built marketing-focused culture across the firm, training internal staff to generate organic upsell opportunities. • Turned around corporate relationship marketing by overhauling presence at industry and networking conferences; improved corporate presence and conference experience, leading to stronger networking and referrals. • Spearheaded program of client interviews and feedback surveys; created benchmarks and analyzed data to generate actionable insights on service quality, performance, and future opportunities. • Leveraged special events to generate publicity and leads; coordinated event logistics, produced collateral, managed onsite staff. • Identified sponsorship opportunities in alignment with marketing and business development goals; negotiated investments and benefits, ensured ROI, and executed follow-up activities. • Tapped to serve as Interim Business Development Director (05/2007-01/2008); managed staff and HR functions for 25-member Business Development department. • Identified high-potential prospective clients and referral sources utilizing such tools as Mergermarket, MonitorSuite, Hoovers, CapitalIQ, and Manzama. • Enhanced public brand awareness by developing PR plans and media relations campaigns. • Architected social media policies across blogs, Facebook, LinkedIn, and Twitter. • Developed visual branding (logo design, website layout, letterhead, signage).

• Senior Manager Sales Business Development

  • 2005 - 2012



The Intrepid Group

• Public Relations and Communications Services
• 1 - 100 Employee

• Communications Executive

  • Jun 2004 - May 2005

  Managed public relations programs on behalf of full-service communications firm. Served diverse clientele across hospitality, technology, banking and finance, and education industries. • Developed education program to raise awareness around a financial-service client’s program. • Developed media strategies and pitched stories to business and industry media. Managed public relations programs on behalf of full-service communications firm. Served diverse clientele across hospitality, technology, banking and finance, and education industries. • Developed education program to raise awareness around a financial-service client’s program. • Developed media strategies and pitched stories to business and industry media.



Bremer Public Relations

• Public Relations Counselor

  • Aug 2000 - Jun 2004

  Provided public relations and marketing communications for clientele across diverse industries. • Delivered media training, crisis communications, community relations programs, bylined articles, and board opportunities. Provided public relations and marketing communications for clientele across diverse industries. • Delivered media training, crisis communications, community relations programs, bylined articles, and board opportunities.



KSL Radio

• Greater Salt Lake City Area

• Producer & Reporter

  • 1996 - 2000