Group Account Director

• Jan 2023 - Present

Account Director

• May 2020 - Jan 2023

Primary Clients: Bridgestone Retail Operations (Tires Plus & Firestone Complete Auto Care),Credit First National Association (CFNA), and PDQ– Develop brand strategies including positioning, value propositions, and reasons-to-believe to drive market distinction– Champion cross-channel consistency through the funnel and customer journey– Coach and mentor team members to help them stay accountable & realize their full potential– Oversee process development supporting planning, concepting, and reporting– Manage and support execution and analysis of formal and informal research including focus groups, brand studies, and surveys– Analyze and evaluate optimization opportunities and recommendations– Represent brand and marketing priorities in annual and quarterly planning– Serve as business and brand consultant for cross-functional leadership teams– Develop Test-and-Learn strategies to enhance and expand opportunities– Produce presentations, POVs, and proposals for leadership and partners– Drive collaboration and performance across key stakeholders including strategy, media, creative, and operations

Account Supervisor

• Mar 2018 - May 2020

Account Supervisor

• Feb 2017 - Feb 2018

Primary Clients: ONE DAYTONA, Downtown Superior, The Aurora Highlands, Aurora Development Services– Responsible for revenue generation, P&L management, and profitability– Manage financial contracts, performance, and outcomes– Foster projects and workflow across agency disciplines inclusive of, but not limited to, brand strategy, traditional and digital media, and public relations– Develop brand strategies and positioning platforms for incoming clients– Create marketing plans and oversee execution– Lead website development projects inclusive of SEO strategy and support– Cultivate strong partnership both internally and externally– Collaborate with internal and external partners and stakeholders across media, creative, legal, and product/category– Analyze marketing tactics and optimize based on performance– Approach situations with a solution-based, collaborative mindset

Senior Account Executive

• Sep 2016 - Feb 2017

Account Executive

• May 2015 - Sep 2016

Account Executive

• Jul 2014 - May 2015

Clients: Tires Plus Total Car Care, Big Boy Restaurants, Metropolitan Ministries, The Pediatric Cancer Foundation– Develop strategic plans and timelines to effectively execute campaigns and projects– Facilitate a collaborative and strategic environment to join creative concepts and goals – Create and manage budgets to reduce client costs and increase agency profitability – Maintain a positive attitude under pressure while problem solving to achieve results– Lead account service internship program and training

Assistant Account Executive

• Mar 2013 - Jul 2014

Clients: Tires Plus Total Car Care, Big Boy Restaurants, Metropolitan Ministries, The Pediatric Cancer Foundation– Build client relationships on a foundation of partnership, trust and quality service– Manage project budget and status – Communicate with vendor partners to ensure clear objectives and expectations

Account Coordinator

• Aug 2011 - Mar 2013

Primary Clients: The Florida Department of Citrus, The Louisiana Seafood Promotion & Marketing Board Project Involvement: TABASCO, Gulf Seafood Coalition – Connect creativity with strategy to deliver on-time and on-target brand messaging – Plan and manage budgets and timelines to ensure effective workflow and on-time delivery – Balance client expectations and project potential while addressing challenges with solutions – Develop presentations for partnership pitches, marketing measurements and industry research – Correspond with outside media, industry members and vendors

Public Relations Intern

• Sep 2010 - May 2011

– Compose news releases, two quarterly print newsletter, five monthly electronic newsletters, promotional email postcards and four published animal highlights – Write social media content for five weekly Facebook and Twitter posts – Monitor social media five times daily in accordance with best practices – Aid in media management and coordinating volunteers during three major Zoo fundraisers and events including “Zoofari” 2010 bringing in an excess of 3000 attendees – Aid in volunteer coordinating during three major Zoo fundraisers and events

Alternative Breaks Coordinator

• Apr 2010 - May 2011

– Coordinate and collaborate with coordinators for eleven annual direct service weekend and weeklong volunteer trips – Organize all aspects of three annual trips from planning to promotion – Coordinate and collaborate with coordinators for eleven annual direct service weekend and weeklong volunteer trips – Organize all aspects of three annual trips from planning to promotion

Public Relations Assistant

• Aug 2009 - May 2011

– Lead 100+ campus tours exercising exceptional public speaking skills and professionalism – Represent the University at 20+ special events for prospective students – Communicate with students through telecounseling as well as scheduling campus visits – Lead 100+ campus tours exercising exceptional public speaking skills and professionalism – Represent the University at 20+ special events for prospective students – Communicate with students through telecounseling as well as scheduling campus visits