Céline Mouchel
Directrice générale I Dinard, France at Parfums Divine- Claim this Profile
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Bio
Experience
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Parfums Divine
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France
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Personal Care Product Manufacturing
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1 - 100 Employee
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Directrice générale I Dinard, France
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Jul 2020 - Present
Dinard, France DIVINE est une maison de parfum libre et poétique. Maison que je connais bien...j'ai grandi avec elle ou tout du moins à côté d'elle, puisque mes parents l'ont créée quand j'avais à peine 10 ans :-) Notre philosophie depuis plus de 30 ans ? Prendre le temps de la création, sans impératif, ni calendrier. S’affranchir des effets de mode. Oser des partis-pris olfactifs. Conjuguer parfumerie et environnement. Pas de publicité. Juste la magie des rencontres et du bouche à… Show more DIVINE est une maison de parfum libre et poétique. Maison que je connais bien...j'ai grandi avec elle ou tout du moins à côté d'elle, puisque mes parents l'ont créée quand j'avais à peine 10 ans :-) Notre philosophie depuis plus de 30 ans ? Prendre le temps de la création, sans impératif, ni calendrier. S’affranchir des effets de mode. Oser des partis-pris olfactifs. Conjuguer parfumerie et environnement. Pas de publicité. Juste la magie des rencontres et du bouche à oreilles. Ancrage à Dinard, loin des capitales, pour garder l’inspiration originale et avancer le coeur grand ouvert. Show less
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Tribal Textiles
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Zambia
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Retail
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1 - 100 Employee
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Retail Sales Director and CSR initiatives I Zambia, Africa
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Jul 2017 - Jan 2020
Zambia, Africa Tribal Textiles is a conscious business, producing handcrafted textiles in the very middle of the African bush. 2 main missions: • Build a Center of Craft, from scratch. ~ Empower independent local artisans with business skills and product design to help them become sustainable micro-entrepreneurs. ~ Define and market their offer. ~ Enlarge their market to wholesale : home decor tourism business. • Professionalize Retail ~Train teams to gain autonomy. ~ Implement retail… Show more Tribal Textiles is a conscious business, producing handcrafted textiles in the very middle of the African bush. 2 main missions: • Build a Center of Craft, from scratch. ~ Empower independent local artisans with business skills and product design to help them become sustainable micro-entrepreneurs. ~ Define and market their offer. ~ Enlarge their market to wholesale : home decor tourism business. • Professionalize Retail ~Train teams to gain autonomy. ~ Implement retail KPI’s and analytics' understanding. Show less
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Intrapreneur I Friday Lab - Inspiring conferences
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Oct 2015 - Jun 2017
Create and implement ‘Friday Lab’: inspiring and questioning conferences for the French affiliate teams. The objective: foster the emergence of a biodiversity of ideas, by opening ourselves to brand new territories and ways of thinking. Various speakers and themas such as: Maxime de Rostolan - Organic Farming / Michel Podolak - Music and Leadership / Eric Julien - Learnings from Kogis Indians / Philippe Nassif - Philosophy and Beauty...
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MAC Cosmetics
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United States
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300 - 400 Employee
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Retail Sales Director | France and North Africa
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Apr 2012 - Jun 2017
Define the retail sales strategy. Manage operations. Lead the sales teams. => Sales x2 in 4 years. Sales team from 250 to 350 people. 20 new stores. • Empower and professionalize the sales team ~ Implement an extensive business skills training for store managers. => like door growth x2 • Pilot growth and align structure with expansion ~ Open the European flagship store, on Champs Elysées ~ Build capacity and processes to expand efficiently: redesign the recruitment… Show more Define the retail sales strategy. Manage operations. Lead the sales teams. => Sales x2 in 4 years. Sales team from 250 to 350 people. 20 new stores. • Empower and professionalize the sales team ~ Implement an extensive business skills training for store managers. => like door growth x2 • Pilot growth and align structure with expansion ~ Open the European flagship store, on Champs Elysées ~ Build capacity and processes to expand efficiently: redesign the recruitment process, market the openings, mentor new team members, keep tenured teams motivated. Show less
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'Broaden the horizon' Leave
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Jan 2015 - Sep 2015
Widen my horizon and way of thinking. Improve self-knowledge. Understand better sustainability and circular economy. 4.5 months solo backpacking in Asia. 2.5 months walking on Compostela way - 1600 km.
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing Director | France
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Jul 2008 - Apr 2012
Define and implement the marketing strategy for France. • Strengthen the core category by building pillar products. ~ Build serums as a star products. ~ Implement the first ‘#1 Repair’ 360 campaign => +1 rank in skincare in NPD in 2009. ~Develop a bespoke digital initiative on Daywear => MS +180% in NPD. Initiative implemented in other europeans markets. • Build an inclusive marketing dynamic ~ Implement ‘Booster Plans’ to review and design new launches with all the… Show more Define and implement the marketing strategy for France. • Strengthen the core category by building pillar products. ~ Build serums as a star products. ~ Implement the first ‘#1 Repair’ 360 campaign => +1 rank in skincare in NPD in 2009. ~Develop a bespoke digital initiative on Daywear => MS +180% in NPD. Initiative implemented in other europeans markets. • Build an inclusive marketing dynamic ~ Implement ‘Booster Plans’ to review and design new launches with all the departments (from training to accounting), generating both a united team and a high-quality execution in the field.
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Trade Marketing Manager
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Jun 2007 - Jul 2008
Design and negotiate yearly trade plan, to boost brand and distributor sales.
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Product Manager - Make up category
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Jul 2005 - May 2007
Pilot growth. From forecasting to setting up correctives actions in the field.
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Product Manager - Fragrances and Licenses
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Jan 2004 - Jun 2005
Develop sell out. Launch DKNY brand in France.
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Education
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Institut des Futurs souhaitables
Conspiratrice positive - Lab 27 -
Bryn Mawr College
Executive Leadership Program -
HEC Paris
CESA Leadership -
Audencia