Experience

Today

• Australia
• Design Services
• 1 - 100 Employee

• Partnerships Director

  • Jul 2022 - Present

  Creating a brighter tomorrow through collaborative partnerships and design. I am exploring and growing partnerships with organisations spanning government, NFP and the private sector, and across social impact areas of community, care and climate. I work closely with change-makers to clarify problem spaces, define opportunities, navigate complexity and facilitate change.

• Client Partner

  • Jan 2020 - Jan 2023

  At Today we collaborate with change makers who want to push the world around us in a positive direction, working closely with the communities and customers they serve to co-create a brighter future.We make the case for social or environmental change through project-based work, solving specific problems through the use of thoughtful design and clever technology.



Karen Gallagher

• Melbourne, Australia

• Strategy Consultant - Victorian Aboriginal Digital Health Strategy

  • Jul 2019 - Jan 2020

  Working with VACCHO and their ACCO members to improve health outcomes through digital transformation. Working with VACCHO and their ACCO members to improve health outcomes through digital transformation.



Australian Digital Health Agency

• Australia
• Hospitals and Health Care
• 300 - 400 Employee

• General Manager - Implementation My Health Record

  • Jan 2018 - Jul 2019

  In 2018 every Australian will be given a My Health Record, unless they choose not to have one. The expansion program is a Federal Government initiative. I am responsible for the strategic implementation of the My Health Record Expansion Program to ensure the delivery of a seamless experience for all audiences, including consumers, healthcare providers and stakeholders. In particular, the coordination across communications and provider readiness work streams to maximise effectiveness through integrated state wide PHN communication and education plans as well innumerable community partnerships. I am responsible for a communication and community engagement team of 30 members and the design and delivery of the program business intelligence model to measure program effectiveness.



Self Employed

• Melbourne, Australia

• Marketing and Communications Executive

  • Feb 2017 - Jan 2018

  In 2017 a key focus is to explore entrepreneurial ideas and partnerships that leverage my energy, business acumen and leadership capability. In addition, I welcome opportunities for contract or consulting engagements for brand, marketing and communication strategy development, workshop facilitation, and freelance copy writing for all mediums. In 2017 a key focus is to explore entrepreneurial ideas and partnerships that leverage my energy, business acumen and leadership capability. In addition, I welcome opportunities for contract or consulting engagements for brand, marketing and communication strategy development, workshop facilitation, and freelance copy writing for all mediums.



Olivia Newton-John Cancer Wellness & Research Centre

• Director of Marketing and Communications

  • Feb 2016 - Jan 2017

  As the ONJ Centre Director Marketing and Communications I provide leadership to both Austin Health and the Olivia Newton-John Cancer Research Institute and their Departments to effectively position the ONJ Centre, raise awareness and increase engagement with audiences leading to donation.My responsibilities include: Develop and oversee the implementation of the branding strategy for the ONJ Centre Working closely with health professionals and researchers develop offerings and related messaging to appeal to audiences including patients, donors, partners and grant bodies. Develop and oversee the implementation of a strategic and operational marketing and fundraising plan including: Communications (Brand Campaign, Direct Marketing, Content & PR, Media, Digital, Donor Materials) Partnership & Sponsorship (Asset development, Targeting, Relationship Management) Events (Peer-to-Peer, Community, Major Donors) Donor Development (Donor Acquisition, Asset Development, Targeting, Relationship Management) Metrics & Reporting (Database Management, Analytics) In addition, establish and maintain excellent working relationships with an extended stakeholder group including Board members, ONJ Centre executive committee, university affiliations, government and media. Set, monitor and evaluate budgets and evaluate ROI



Olivia Newton-John Cancer Research Institute

• Australia
• Research Services
• 1 - 100 Employee

• Marketing Communications Manager

  • Jun 2015 - Feb 2016

  As the Marketing Communications Manager for the Olivia Newton-John Cancer Research Institute I am responsible for: • Development of the brand, marketing and communication strategy • Development of brand awareness and peer-to-peer fundraising campaigns • Development and management of the content marketing and PR plan • Digital strategy and agency management including e-commerce, CRM, UX, UI • Stakeholder engagement with partner and funding organisations • Achieving marketing and fundraising objectives targeting audiences including philanthropists, corporate partners, government and the community.



TBK - The Bees Knees

• Advertising Services

• Managing Director

  • Jan 2010 - Jun 2015

  We are a sales and marketing agency, where sales come first. We work closely with sales teams to help close more deals. We create persuasive, memorable sales tools and collateral, train powerful communicators and design end-to-end sales processes. We raise awareness and generate leads with communication and we create new reasons to connect with sales themes, promotions and messaging - so your pipeline stays full. We want people to remember your company, not just your sales person. We develop and embed visual identities and brand stories that leave a memorable impression with customers. We've worked with: Nine Entertainment Company managing the Olympic partner and sponsor integration for Coles, Commonwealth Bank, Jeep and Qantas. WIN Network & the WAFC. On The Move. AE Smith. Netball Australia. CMA Learning. Victoria Racing Club. Prime Media Group. The Health Consultancy. Co-lab Architecture. Apto PPE. AFL. VicHealth. Abundant Media & News Ltd. Water & Carbon. Victorian Government - VMIA.



Nine

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• National Sales and Marketing Strategist

  • May 2007 - Jan 2010

  In response to a significant shift in Nine's prosperity, I set up & and managed the network Trade Marketing department targeting over 2000 advertising personnel with network programming commercial strategies, advertising, research and events. Leveraging assets of the network across digital, production capability, integration and sponsorship to differentiate Nine's approach to market and increase revenue and yield potential.Development of the network B2C & B2C launch sales & marketing strategy for Underbelly, Winter Olympics & Ashes.Management of the development of Nine's Home campaign and Wide World of Sport re-brand, including internal and external research.Network representative on the working group for the development and launch of Freeview in the Australian market.Roll-out of CRM and event management tools across sales.Design and management of the Learning & Development program for 130 national sales staff.Part of the executive sales management team defining the Go-To-Market strategy annually.Development and management of the production of all major sales communication in line with network branding.

• Client Strategy Unit Manager

  • May 2005 - May 2007

  A newly created role with the objective of creating advantage for the network beyond price in an increasingly fragmented media market. Working closely with management and sales individuals to identify opportunities in market to increase revenue for the network and work closer with clients.Creation and presentation to market of ground-breaking TV research including the first neuroscience study in the world into TV advertising effectiveness, use of HomeScan data to validate sales increases as a result of sponsorship, econometric modelling for TV campaigns and the creation of the only TV sponsorship effectiveness benchmarking study in Australia. Training all sales staff across the network in media planning to better arm them to diagnose client issues and develop relevant, motivating proposals.Development of the Melbourne Commonwealth Games Go-to market strategy and sales material.Operational management of the Client Strategy Unit across the network, ensuring the team delivered against short and mid-term project goals.Overhaul of the networks communication process during annual deal negotiations.



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Business Director

  • Nov 2002 - Apr 2005

  Management of over $50million of advertising revenue for clients including Cadbury Schweppes, Fontera, Mortgage Choice, Red Energy with a team of 12 communication planners and media buyers. Management of all revenue targets for the Melbourne office including fortnightly reporting. Profit targets were consistently exceeded each year, contributing the highest % profit share of any office in the Asia Pacific region. Writing, presenting and then overseeing execution of communication plans across TV, Magazines, Digital, Experiential Outdoor, Cinema and non-traditional solutions. Overseeing procurement processes and remuneration negotiations with clients. Conducting annual media negotiations on $2million+ spend levels. My team recorded the best buying track record consistently with Faulkner Godbold, showcasing continued focus on return on investment for our clients. Coaching and training staff, including performance and salary reviews in a 360 degree process. Delivery of the first integrated cross platform campaign extend into retail in Australia for Cadbury Schweppes and The Block 1, running 18 unique retail promotions across the country. Up-selling econometric studies to clients to find correlations between media, creative and sales, significantly improving media effectiveness.



MediaCom UK

• London, United Kingdom

• Head of New Business

  • Jan 2000 - Dec 2001

  Managing and producing new business pitches and tenders to a total value of 100 million pounds including GSK, Royal Bank, UK Government. Overseeing a cold-calling agency, writing all PR releases, credentials, case studies, agency brochure, video & website creation. Managing and producing new business pitches and tenders to a total value of 100 million pounds including GSK, Royal Bank, UK Government. Overseeing a cold-calling agency, writing all PR releases, credentials, case studies, agency brochure, video & website creation.