Troy Cooper

Digital Media Coordinator at Sacramento Natural Foods Co-op
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Contact Information
us****@****om
(386) 825-5501

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Digital Media Coordinator
      • May 2022 - Present

    • Media & Communications Manager
      • Nov 2019 - May 2022

      Concept and create social media content including photos, video and graphics for Urban Roots, Bawk! and The Roost.• Build, maintain and update all company websites via Squarespace.• Design, update and print menus, signage and marketing materials that reflect the brand identity and meet brand standards.• Create e-newsletters via Mailchimp to inform stakeholders about product releases, special events, promotions and company news.• Strategize, plan and coordinate marketing efforts to support the success of in-house events and increase sales.• Manage all aspects of our social media accounts including scheduling and posting content, engaging with the public via comments/messages and ensuring all information is accurate. Show less

    • Shift Lead and Social Media Manager
      • Jan 2018 - Nov 2019

      • Worked with the general manager to implement strategies and systems to achieve success in the daily front-of-house operations.• Identified and adapted to different communication styles within my team to help build and support a positive work environment.• Managed social media accounts and created photo/video content to raise awareness, increase sales and support brand identity.• Communicated and engaged with the public via social media, e-newsletters, email inquiries and in other online forums. Show less

  • Pangaea Bier Cafe
    • Sacramento, California Area
    • Shift Lead / Media Manager
      • Aug 2016 - Apr 2018

      • Led and coached front-of-house team during shifts to maximize productivity and efficiency while exceeding standards of service. • Anticipated the needs of guests to ensure satisfaction and guarantee a remarkable dining experience. • Overhauled the company website and created a social media presence to increase sales and support business goals. • Created original photo and digital graphic content for all social media pages. • Worked closely with general manager and head chef to plan, promote, and execute special events on-site. Show less

    • Musicians
    • 1 - 100 Employee
    • Vans Warped Tour Brand Ambassador/Merchandise Manager
      • 2011 - 2013

      • Performed daily booth operations for record label during national music tour, including sales of label merchandise, promotion of upcoming and current releases, recording daily cash deposits and generating sales reports. • Coordinated street team members in 48 cities to promote daily set times and signings as well as distribute promotional materials. • Hosted meet and greet events with bands and Warped Tour attendees. • Performed daily booth operations for record label during national music tour, including sales of label merchandise, promotion of upcoming and current releases, recording daily cash deposits and generating sales reports. • Coordinated street team members in 48 cities to promote daily set times and signings as well as distribute promotional materials. • Hosted meet and greet events with bands and Warped Tour attendees.

Education

  • California State University-Sacramento
    Bachelor's Degree, Communication and Media Studies
    2018 - 2020
  • Sacramento City College
    Associate’s Degree, Communication, General
    2014 - 2017

Community

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