Edouard Segain
Senior Director, Growth Marketing at Kinship- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Nicholas Krus
Edouard is one of the best performance marketers I have ever met. He was able to drive unprecedented growth across several channels during his time at TuneCore. Not only is he deeply knowledgeable on everything SEM, SEO, partnerships, Paid Social, & more - he is also a great leader and manager to his team. Very sad to see him leave TuneCore, but I am very excited about his future prospects and the amazing impact that he was able to make during his time here.
LinkedIn User
I met Edouard at TuneCore in 2016 and we worked together for a year and a half. He often lead the charge when it came to customer acquisition efforts and his hard work showed in the returns that the company saw. In the time that we worked together I can say that he was a very diligent worker and I've personally seen him work long hours developing relationships with artists at conferences like A3C and SXSW.
Nicholas Krus
Edouard is one of the best performance marketers I have ever met. He was able to drive unprecedented growth across several channels during his time at TuneCore. Not only is he deeply knowledgeable on everything SEM, SEO, partnerships, Paid Social, & more - he is also a great leader and manager to his team. Very sad to see him leave TuneCore, but I am very excited about his future prospects and the amazing impact that he was able to make during his time here.
LinkedIn User
I met Edouard at TuneCore in 2016 and we worked together for a year and a half. He often lead the charge when it came to customer acquisition efforts and his hard work showed in the returns that the company saw. In the time that we worked together I can say that he was a very diligent worker and I've personally seen him work long hours developing relationships with artists at conferences like A3C and SXSW.
Nicholas Krus
Edouard is one of the best performance marketers I have ever met. He was able to drive unprecedented growth across several channels during his time at TuneCore. Not only is he deeply knowledgeable on everything SEM, SEO, partnerships, Paid Social, & more - he is also a great leader and manager to his team. Very sad to see him leave TuneCore, but I am very excited about his future prospects and the amazing impact that he was able to make during his time here.
LinkedIn User
I met Edouard at TuneCore in 2016 and we worked together for a year and a half. He often lead the charge when it came to customer acquisition efforts and his hard work showed in the returns that the company saw. In the time that we worked together I can say that he was a very diligent worker and I've personally seen him work long hours developing relationships with artists at conferences like A3C and SXSW.
Nicholas Krus
Edouard is one of the best performance marketers I have ever met. He was able to drive unprecedented growth across several channels during his time at TuneCore. Not only is he deeply knowledgeable on everything SEM, SEO, partnerships, Paid Social, & more - he is also a great leader and manager to his team. Very sad to see him leave TuneCore, but I am very excited about his future prospects and the amazing impact that he was able to make during his time here.
LinkedIn User
I met Edouard at TuneCore in 2016 and we worked together for a year and a half. He often lead the charge when it came to customer acquisition efforts and his hard work showed in the returns that the company saw. In the time that we worked together I can say that he was a very diligent worker and I've personally seen him work long hours developing relationships with artists at conferences like A3C and SXSW.
Credentials
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Google Analytics Certified
GoogleJul, 2016- Nov, 2024 -
Google Ads Certified
GoogleApr, 2015- Nov, 2024
Experience
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Kinship
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United States
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Pet Services
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100 - 200 Employee
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Senior Director, Growth Marketing
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Jan 2022 - Present
• Lead growth marketing for Kinship's portfolio of 5 brands in North America: Wisdom Panel, Whistle, The Kin, The Wildest, and Adopt a Pet. Reporting to the CMO.• Spearhead an in-house team and agencies across growth strategy, performance marketing, attribution, SEO.• Direct the 8-figure media budget across brands. Collaborate with Finance on monthly close and yearly plans.Kinship is the technology division of Mars Petcare - the global leader in pet health, nutrition, and services. Show less
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Director, Growth Marketing
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Mar 2021 - Dec 2021
• Built the in-house growth marketing team, hired a performance marketing agency and SEO agency.• Owned the 8-figure media budget across Wisdom Panel, Whistle, and The Wildest.• Exceeded the combined $15M DTC revenue goal by +10% in 2021 for Wisdom and Whistle.• Launched The Wildest and drove 100K+ pet parents to sign-up at a low $8 CPA in less than 6 months.
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TuneCore
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United States
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Music
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100 - 200 Employee
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Senior Manager, Acquisition & Marketing Strategy
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Jun 2020 - Feb 2021
• Led global customer acquisition and marketing analytics, including strategy, planning, execution, reporting, analysis and optimization across SEM, SEO, Paid Social, Display, Promotions, and Partnerships.• Directed the 7-figure marketing budget by controlling expenditure to maximize ROI, working alongside Finance for monthly closing, and developing forecasts.TuneCore is the premier digital music distributor with $3B+ in revenue generated for independent artists.
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Manager, Acquisition & Marketing Strategy
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Mar 2018 - May 2020
• Oversaw customer acquisition with a team of 2 direct reports and 1 consultant.• Managed the Marketing budget and built projections to inform the financial plan.• Overhauled international strategy resulting in +40% YoY growth in new clients across top markets.• Took over SEO management, including on-page, off-page, and technical optimizations.• Developed TuneCore's first-ever influencer video ad for Paid Social, featuring Sway Calloway.• Implemented first SEM campaigns on Yandex to increase presence in Russia.• Increased customer acquisition from Partnerships by +35% YoY in the US and internationally. Partnered with HotNewHipHop to drive acquisition and word-of-mouth among hip hop artists. Show less
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Paid Media Specialist
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Nov 2015 - Feb 2018
• Optimized SEM campaigns after conducting keyword research and analysis, which generated +10% YoY growth in new clients from the channel.• Led the vision for TuneCore's most successful Paid Social video ad to date, which drove +15% YoY increase in new clients from Facebook/Instagram.• Partnered with HOT 97's "Who's Next" brand, targeting artists across the website and radio station.• Introduced a referral program across the US and international websites.• Tracked, analyzed, and reported on competitive activity across SEM and Paid Social.• Planned key events in Austin and Atlanta (SXSW, A3C) for brand awareness and acquisition. Show less
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Believe
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France
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Musicians
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700 & Above Employee
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Performance Marketing Associate
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Nov 2014 - Oct 2015
• Launched, monitored, and optimized paid media campaigns for music distribution service, Zimbalam. • Tested new acquisition channels to further grow new customers (Quantcast, AdRoll). • Analyzed paid media channels and produced performance reports for senior leadership. • Collaborated with development teams to implement tracking on Zimbalam’s website. • Conducted market research to prepare for the acquisition of competitor, TuneCore. Believe is one of the world’s leading digital music companies for independent labels and artists. Show less
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Warner Music Group
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United States
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Musicians
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700 & Above Employee
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Digital Marketing Coordinator
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Nov 2013 - Oct 2014
• Tracked sales and airplay of singles, albums, and music videos (radio, TV). • Coordinated the development of TV and radio commercials with sound and video companies. • Updated promotional schedules for the label, created one-sheets, newsletters, e-cards and flyers. • Implemented advertising campaigns and contests for artists on social media. • Tracked sales and airplay of singles, albums, and music videos (radio, TV). • Coordinated the development of TV and radio commercials with sound and video companies. • Updated promotional schedules for the label, created one-sheets, newsletters, e-cards and flyers. • Implemented advertising campaigns and contests for artists on social media.
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Education
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2008 - 2013
EBS Paris - European Business School
Master of Science - MS, Marketing -
2011 - 2011
Berkeley College
Exchange program, Marketing
Community
