Digital Marketing & Optimization Manager

• Nov 2021 - Present

- Driving business growth by facilitating a culture of experimentation within the company through workshops, creating & testing hypothesis, analysing experiment results and implementation of learnings from completed experiments. - Agile project management for the launch of the DBC website - Creating and implementing a post launch marketing plan for Offer to Own while supporting the sales, product, tech & go-to-market team in scaling the product

Omni-Channel Marketing Specialist

• Dec 2020 - Oct 2021

The DBC group of companies is embedding itself into strategic parts of the real estate ecosystem and delivering unique value to all stakeholders through bespoke digital solutions via these brands:- https://conveyancing.com.au/ - which digitizes and provides unprecedented transparency to the conveyancing process through Australia's largest national conveyancing only law firm.- https://www.rapidbuildinginspections.com.au/ - giving buyers peace of mind on one of the biggest investments they will ever make (a house) with an array of building & pest inspections.- Offer to Own - a free proptech that digitizes & streamlines the offer management process empowering real estate agents like never before and supporting property sellers & buyers.Some of my key responsibilities in this role were:- Creating a customer focused, data driven omni-channel marketing experience that delivers on business goals in conjunction with real estate agents and key partnerships through owned, earned and paid channels.- Collated and translated business requirements into marketing, content, analytics and web briefs & deliverables and monitored their implementation

Maternity Leave

• Nov 2019 - Nov 2020

Digital Marketing Manager - Eastern Europe & Middle East

• Nov 2018 - Oct 2019

I was responsible for 42 countries on these topics: Direct User Communication: • Created a regional direct user communication strategy through key touchpoints (social media, newsletter and website) that bridged the gap to users, pulled user and product insights, increased brand affinity, influenced the user journey and drove sales. • Launched a 3-year social media roadmap spanning several countries and different social media channels through content creation, regular monitoring and reporting, stakeholder management (internally and 3rd party agencies), creation of social media playbooks e.g. crisis management, requirements for opening new social media channels, etc. User Analysis: • Pioneered and implemented a standardized user analysis framework used across the 42 countries in the region to better understand the power tool sector within the region for more efficient and personalized marketing. Country Marketing Manager Role Revamp: • Helped revamp the User Marketing Manager role in the countries by aligning capacity & resources available on a country level with regional and global business objectives for a more streamlined and user centric role.

Afrika Kommt! 2016 - 2018

• Aug 2017 - Jul 2018

I was one of 3 Nigerians and the only female selected from Nigeria for the 2016-2018 Afrika Kommt! This was out of 22 participants selected from a total of 5,920 applicants for the program across Sub-Saharan Africa. I was one of 3 Nigerians and the only female selected from Nigeria for the 2016-2018 Afrika Kommt! This was out of 22 participants selected from a total of 5,920 applicants for the program across Sub-Saharan Africa.

Digital Marketing Manager - Eastern Europe & Middle East

• Apr 2018 - Jun 2018

Project ManagementWebsite Relaunch for Eastern Europe & Middle East:• Coordination of the core teams involved in the website relaunch project• Gathering country requests & maintaining effective communication with all stakeholders• Consulting on website and microsites development, optimization and maintenance• Outlining a website advertising strategy and activities for adoption in the countries.Bosch Professional User Group Study: Developed a new method of segmenting and quantifying potential Power Tools users in Eastern Europe, the Middle East and Africa based on a globally standardized approach which was well received and personally applauded by the Vice Presidents of the regions, the regional user marketing departments, Country Business Managers as well as the Business Development Unit (BUD) responsible for Emerging markets globally. This method was used in the re-classification of users in the region upon which all user and retail marketing activities were based. It also served as the framework for further user research in Emerging Markets regionally as well as globally.

Global Digital Unit: Operations

• Nov 2017 - Mar 2018

Digital Strategy for Africa:• Laid the groundwork for an Africa-wide digital strategy through user insights gotten from analyzing Google and country websites search patterns and keywords, e-commerce landscapes in Nigeria, Ghana, Kenya, Morocco & South Africa and speaking with key stakeholders in the countries. Also plotted the first user journey analysis for Africa using insights gotten from these analyses. Developed e-commerce strategies per country, spearheaded agency pitches for the selection of digital marketing agencies in key countries and supported the country sales organizations in achieving their digital goals based on the insights gotten and in line with the global digital unit objectives.Social Media:• Created a global YouTube strategy and social media page moderation guidelines• Collated global digital media spend to aid business understanding and optimize spend.Digital Essentials Training:• Established a common digital knowledge threshold among staff within the company by working with internal and external topic owners in drafting training content on key digital topics.

Senior Digital Marketing Manager (Nigeria & Ghana)

• Sep 2012 - Jul 2017

Managed digital marketing campaigns worth over USD 1,000,000 for several brands across a wide range of industries. Some of these brands include Philips Innovations (Nigeria & Ghana), Coca-Cola, Fanta, Sprite, Nestle MILO, P&G Always & Pampers, LVMH Moet Hennessy, Amstel Malta, AXA Mansard, Partner Mobile, ARM Group and EIE Nigeria (Civil Society). In this role, I was responsible for the end to end digital marketing process to ensure the achievement of business objectives that positively impacted the bottom line online & offline. Some of my key tasks were: • Creating consumer-centered digital strategies. • Benchmarking campaign performance on a regular basis and optimizing for the attainment of KPIs/goals. • Evaluating trends and emerging technologies and making recommendations for adoption where appropriate. • Working with all teams in-house to ensure the smooth running of the business and guarantee satisfaction of stakeholders. • Identifying new and creative growth strategies for the business as well as nurturing prospective clients in order to grow the company’s portfolio. My contributions helped the agency better serve existing clients and win new ones. Awards Won at Bytesize: • Bytesize Staff of the Quarter Award - Q1 2015. • Bytesize Staff of the Year Award - 2014 • The Starcom MD Award for News & Trends - 2013

Business Development & Relationship Manager

• Jul 2012 - Aug 2012

- Elevated the company’s bottom-line and portfolio by winning its biggest client ever within 1 month - Managed relations with existing clients like DHL/Redstar and Leadway Assurance - Explored new opportunities for the company’s services based on an understanding of the company’s solutions and its client’s needs. - Elevated the company’s bottom-line and portfolio by winning its biggest client ever within 1 month - Managed relations with existing clients like DHL/Redstar and Leadway Assurance - Explored new opportunities for the company’s services based on an understanding of the company’s solutions and its client’s needs.

Associate: Operations Department

• Aug 2011 - Jun 2012

I actively worked in all key units in the operations department of the bank thus giving me a good understanding of the entire department & its relationship with other departments & the bank’s customers. My key responsibilities per unit include: - Cash & Teller Unit- payment, receipt and posting of cash & cheque into Customers accounts in line with their mandate. - Customer Service Unit- opening accounts, processing cheque book and ATM cards requests from customers, confirmation of cheques and other CSU duties. - Funds Transfer Unit- processing clearing/other banks cheques, document management among other duties.

Production Assistant (Internship)

• Apr 2009 - Jun 2009

Responsibilities: - Assisting in the production of programs - Organizing program materials before, during and after production. - Conducting vox pop and research for programs. Responsibilities: - Assisting in the production of programs - Organizing program materials before, during and after production. - Conducting vox pop and research for programs.