Professeur de marketing digital

• Dec 2022 - Present

Chief Digital Officer

• Nov 2021 - Jun 2023

- Creation, production and optimization of SEM campaigns: Google Ads, Performance Max, Youtube Ads, Display Ads, ... - Paid Social : Facebook, Instagram, TikTok, LinkedIn, - Retargeting and Miscellaneous: Criteo, Taboola, InVibes, ... - Typology of clients (Budget > 100 k CHF / month) in French, English and German: eCommerce, lead generation, B2C, B2B, .... - Social Media : Definition, execution and optimization of Social Media strategy (Facebook, Instagram, TikTok, LinkedIn...) - Optimization and recommendations for the creation of marketing assets for our clients for Display, Retargeting and Affiliate campaigns; - Coordination with internal teams at MediaGo and clients; - Set up reporting and recommendation plans for ROI optimization (DataStudio) - Management and optimization of the Lengow Shopping feeds - Monitoring and optimization of online media investments according to KPIs - SEO campaign management (OnSite, Technical and LinkBuilding) for 3 clients (FR, EN and DE) - CRO : Optimization of conversion rate via Google Analytics and Google Tag Manager (Ab Test) Show less

Professeur de marketing digital

• Mar 2020 - Jun 2022

Professeur Marketing Digital, Social Media Marketing, Analytics et Entreprenariat Professeur Marketing Digital, Social Media Marketing, Analytics et Entreprenariat

Professeur Marketing Digital

• Sep 2019 - Sep 2021

Responsable d'un cours pour les Master 2 en anglais sur la stratégie Marketing Digitale Responsable d'un cours pour les Master 2 en anglais sur la stratégie Marketing Digitale

Head of Digital Marketing (Startups incubators)

• Feb 2020 - Jun 2021

- Creation of conversion funnels (eCommerce and lead generation) (Leadpages, WebinarJam, ...) - Traffic acquisition : Media Spend management (> 200 k€ / month) (Google Ads, YouTube, Facebook Ads, Native, ...) - Conversion Rate Optimization : Improvement of the customer journey (AB Testing Google Optimize, Analytics, Hotjar, Google Tag Manager ...) - Media : Responsible for new media (Videos, Banners, Copywriting, ...) - ROI driven : Monitoring of media spend to reach target goals (Tableau & Google Data Studio) Show less

Professeur de marketing digital

• Oct 2010 - Jun 2021

Professeur Marketing Digital et Social Media Professeur Marketing Digital et Social Media

Account director Google Ads & Facebooks Ads

• Mar 2017 - Nov 2019

- Management & recruitment of 10 persons - Client life cycle process (200 clients / monthly spend > 2 M €) : Improved client workflow through a ticketing tool, improvement of on-boarding - Managed both eCommerce and lead generation clients - Business development : sales pitch, SEA audit & negotiation - Product Saas : coordination with product team, improved UX/UI & suggested new features - Finance : forecasting, budget planning, and P&L analysis - Management & recruitment of 10 persons - Client life cycle process (200 clients / monthly spend > 2 M €) : Improved client workflow through a ticketing tool, improvement of on-boarding - Managed both eCommerce and lead generation clients - Business development : sales pitch, SEA audit & negotiation - Product Saas : coordination with product team, improved UX/UI & suggested new features - Finance : forecasting, budget planning, and P&L analysis

Founder & CEO Google Ads Agency

• Jun 2015 - Mar 2017

- Inbound marketing strategy (speaker, networking & content marketing) - Business development : prospecting, briefs & RFP, negotiation - Coordination with other digital marketing agencies - Inbound marketing strategy (speaker, networking & content marketing) - Business development : prospecting, briefs & RFP, negotiation - Coordination with other digital marketing agencies

Account director SEO & SEA

• Mar 2013 - Jun 2015

- Management & recruitment of 4 persons - SEO & SEM strategy (corporate & clients). Creation of a new SEA offer - Improved client relationship management with new workflow (25 000 clients, 500 messages per week) : increase of NPS & average response time - Management of off-shore production (60 p.) & performance (KPI) - Management & recruitment of 4 persons - SEO & SEM strategy (corporate & clients). Creation of a new SEA offer - Improved client relationship management with new workflow (25 000 clients, 500 messages per week) : increase of NPS & average response time - Management of off-shore production (60 p.) & performance (KPI)

Director Acquisition Marketing

• Feb 2010 - Mar 2013

- Management of 5 persons - Leveraged SEO & SEA acquisition channels to drive growth - Worked cross-functionally with tech & product teams - Management of 5 persons - Leveraged SEO & SEA acquisition channels to drive growth - Worked cross-functionally with tech & product teams

Business Development & Key account manager Sponsoring

• May 2004 - Jan 2010

- Management of strategic accounts : negotiation, contract, P&L, clients relationships, timelines, communication and engagement - Increase revenue from customers by up selling - Management of strategic accounts : negotiation, contract, P&L, clients relationships, timelines, communication and engagement - Increase revenue from customers by up selling

Junior product manager Messenger - internship

• Sep 2003 - Apr 2004

Business development junior - internship

• Jan 2002 - Aug 2002

Junior online marketing - internship

• Jul 2001 - Dec 2001