LatAm Sales and Marketing Manager

• Apr 2018 - Present

Commercial Head responsible to provide vision and guidance to the business organization. Restructuring of a team with 14 people (supervisor, analysts, sales reps and sales agents). Lead and develop the team by establishing annual goals; hiring and training new associates and coaching, monitoring and appraising individual performance with a focus on continuous improvement. Responsible for continued sales growth and share gain. Monitor actual vs. budgeted performance, implementing corrective actions as appropriate. Marketing manager leading the definition of strategies for the marketing mix in Brazil and South America, managing product portfolio and pricing for each segment (furniture and mattresses). Offline and online communications development with emphasis in digital initiatives for brand reputation strengthening based on technical innovation; target to increase brand recognition by the end users. Marketing projects based on customer purchase journey and identification of the key success factors for customer loyalty. Website restructuring, digital media initiatives increase (Facebook, Linkedin, Instagram, Youtube). Show less

Business Education (MBA) Teacher: Strategy / Competitive Intelligence/ Business Environment

• Aug 2016 - Aug 2019

Business Consultant

• Sep 2017 - Apr 2018

• Responsible for reviewing the business model of Kit Filter, a small company associated with IBBL. • Restructuring of the Marketing, Sales, Finance areas, reallocating resources with focus on commercial activity and the process of changing the business model to emphasize the direct sale of filters and provision of maintenance services. • E-commerce project development and online sales introduction, including digital marketing strategies. • Management of a strategic and tactical team with 5 direct employees (coordinators and analysts), with focus on building a high performance team to achieve the goals. Show less

Business Development / Strategic Planning / Leadership Development Consultant

• Jan 2016 - Apr 2018

• Expertise in consulting in business development, Marketing, strategic planning and leadership: • Poli Nutri: coaching program for leadership development applied to 4 Branch Supervisors. • MM Events: support for the company's strategic planning creation. • Dona Annita homemade pasta: Project for business expansion strategies. • Expertise in consulting in business development, Marketing, strategic planning and leadership: • Poli Nutri: coaching program for leadership development applied to 4 Branch Supervisors. • MM Events: support for the company's strategic planning creation. • Dona Annita homemade pasta: Project for business expansion strategies.

Business Unit Manager - Infection Prevention Division

• Oct 2013 - Nov 2015

• Responsible for the business management of the Infection Prevention Division in Brazil, including strategic planning, analysis of results and structuring of plans to leverage business.• Direct leadership of the marketing, sales and technical training teams, with 41 tactical and strategic employees, responsible for monitoring performance and building high performance teams to achieve results.• Budget management, monitoring actual vs planned expenses, investments (Capex and Opex), P&L.Main Results:• 22% revenue growth in 2014 vs 2013, 27% increase in profit and 9% gain in market share, awarded as the best performance among all divisions of the company. Show less

Business Manager - Intercompany Export

• Feb 2009 - Sep 2013

• Marketing programs implementation to increase the volume exported to Latin America.• Responsible for leveraging Brazilian subsidiary's business with other subsidiaries, expanding the company's business.• Development of new products and improvement of logistics processes to meet the demand of other countries.• Direct management of a 12 employees team in the Foreign Trade area, definning training and development actions to ensure high performance of the team and achievement of defined goals.• Interface with local manufacturing units in order to stimulate focus on the foreign market.Main Results:• Recovery of USD 50 MI in exports in 4 years (expected value for 5 years).• Transformation of the area's culture, with recognition by the team as the best leader of the Company in 2013. Show less

Business Manager - Dental Market

• Jan 2004 - Jan 2009

• Responsible for the business of the Dental Products Division in Brazil, managing marketing, sales and technical training teams, with about 30 people, including hiring, training and team development.• Management of operations, budget, investments and P & L of the area, with monthly and annual results monitoring, aiming at strategic actions and decision making.• Strategic planning of the Division, supporting business expansion and customer portfolio improvement.• Management of KPIs, reporting the results to the local board.Main Results:• 15% CAGR in sales in 4 years, leading the Division to achieve market leadership while the market as a whole grew only 5%.• Expansion of sales to new market segments, with diversification of the product mix, going from 5 products (150 SKUs) to 20 products (600 SKUs). Show less

Black Belt - Six Sigma

• Jan 2002 - Dec 2003

• Implementation of projects based on DMAIC methodology, spreading Six Sigma culture among all areas of the company.• Responsible for developing and conducting training for Green Belts training.• Participation in Manufacturing, Business, HR, Finance projects, among others.Main Results:• Implemented 15 projects in 2 years with multi-departmental teams and focused on process improvement in the areas of business, manufacturing, finance and regulation. R $ 5 million revenue in the period with a direct impact on profit. Show less

Sales and Marketing Manager - Hospital Market

• Jul 1998 - Dec 2001

• Responsible for expanding and attracting new business, implementing a marketing and sales strategy to leverage results.• Direct management of the marketing, sales and technical training teams with 25 people, including hiring, training and performance monitoring.• Division´s srategic planning, monitoring budget, capex, opex and P&L of the area.

Marketing Manager - Hospital Market

• Jul 1997 - Jun 1998

• Responsible for creating and executing marketing plans by product line, responding for direct leadership of a team with 24 Marketing employees from the Medical Products Division.• Coordination of communication actions and fairs / events.

Marketing Specialist - Medical Products

• Jul 1991 - Jun 1997

Marketing Analyst - Corporate Marketing

• Aug 1990 - Jun 1991

Business Education (MBA) Teacher: Strategic Planning / Marketing Plans

• Aug 2008 - May 2009