Rodney Guerrero
Senior Lead Automation Advisor - Hospitality at SoftBank Robotics America- Claim this Profile
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Bio
Steve Traina
Rodney has a can do attitude and was instrumental securing Tier 1 Grocery / Deli Business. Rodney has strong organizational skills and managed Top Tier Accounts bringing energy and passion to our customers.
Steve Traina
Rodney has a can do attitude and was instrumental securing Tier 1 Grocery / Deli Business. Rodney has strong organizational skills and managed Top Tier Accounts bringing energy and passion to our customers.
Steve Traina
Rodney has a can do attitude and was instrumental securing Tier 1 Grocery / Deli Business. Rodney has strong organizational skills and managed Top Tier Accounts bringing energy and passion to our customers.
Steve Traina
Rodney has a can do attitude and was instrumental securing Tier 1 Grocery / Deli Business. Rodney has strong organizational skills and managed Top Tier Accounts bringing energy and passion to our customers.
Credentials
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Goal Setting: Objectives and Key Results (OKRs)
LinkedInMay, 2021- Nov, 2024 -
Inclusive Selling: Selling Across Culture, Race, and Gender Differences
LinkedInMay, 2021- Nov, 2024 -
SQL: Data Reporting and Analysis
LinkedInMay, 2021- Nov, 2024 -
Enhance Your Productivity with Effective Note-Taking
LinkedInJan, 2021- Nov, 2024
Experience
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SoftBank Robotics America
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United States
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Automation Machinery Manufacturing
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1 - 100 Employee
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Senior Lead Automation Advisor - Hospitality
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Aug 2022 - Present
As the Senior Sales Executive/Lead Automation Advisor I work In conjunction with the Director of Sales selling in the Hospitality industry and engaging in business-level and technical conversations at multiple levels of the organization, including CFO, Head of Operations, Executive Buyers, Head of Asset Management, and Facility Staff. Using an in-depth understanding of the buyer journey and complex, multi-party sale in a highly consultative manner to build value in competitive situations and enjoy working with products that require deep industry understanding, combined with technical knowledge. Show less
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Bear Robotics
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United States
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Software Development
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100 - 200 Employee
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Western Regional Sales Manager
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Jul 2021 - Jun 2022
Responsibilities And Duties: In conjunction with the VP of Sales, set the targets for my territory and develop a RaaS (Robot as a Service) sales and marketing strategy designed to meet Bear Robotics’ growth targets. Work closely with my direct reports to help the Territory Account Manager (Inside Sales) to achieve revenue goals within assigned territory. Identify key influencers in the territory and make sales presentations to prospective customers and stakeholders. Attend regional and national trade shows to promote the company’s products and services. Review and present proposals and agreements to customers. Secure executed RaaS agreements from customers and key accounts. Update and maintain the company’s CRM for the territory. Review dashboards and reports on a regular basis and assess progress against those rgets. Work closely with Field Operations and Customer Success teams to ensure seamless customer service through the initial robot deployment and training phase. As required, visit sites to assist and advise. Support the product management team and communicate feature requests that capture the voice of Bear’s customers, enhance our products, and grow the business inside the territory. Show less
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George DeLallo Company
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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Regional Sales Manager
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Jun 2018 - Oct 2020
Responsible to ensure the achievement of annual sales goals while building strong, mutually beneficial relationships with each accounts top decision makers. Managing both direct and distributor sales, brokers, merchandisers, and developing new customers to grow market share. • Leverage business insights and conduct business reviews to appeal to customer’s needs and influence gains in distribution, execution, and programming. • Developing and maintaining relationships with Senior Leadership at Safeway, Save Mart, Raley’s, Trader Joe’s and other various large customers. • Achieved 180% of sales volumes goal for fiscal year 2018 set in July of that year when I was hired. • Finished Fiscal Year 2019 sales volume #1 of 5 RSMs, exceeding plan by 184% and growing net sales by $2.2MM earning RSM of the year. • Achieved targeted revenue and profits in 2019, driving scan sales double digits. • Trending to finish #1 again in sales volume for 2020. • Strong contact with customers CEO, VP and Category Managers with the ability to conduct Top to Top meetings with key executives in grocery, hotel, restaurant, country clubs and golf courses. • Manage four brokers, Merchandising Manager and three Merchandisers Show less
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Boar's Head Brand
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Zone Manager
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2014 - Jun 2018
Responsible for developing sales, marketing, and distribution strategies in key markets through effective team leadership and communication while providing innovative solutions to various market challenges and driving new distribution. • Developed and maintained relationships with Senior Leadership of High-Profile customers. • Lead and motivate 14 Independent Distributors in Northern California, PacNW, Alaska and Hawaii. • Managed 30 sales reps, trainers, and merchandisers through hands on leadership-personally leading sales team against highest priority objectives to ensure maximum customer satisfaction to help promote volume and share growth with efficient use of Trade Spend while adhering to budget. • Provided solutions to various challenges and new product placement within defined market area while identifying opportunities to maximize product penetration and drive scan sales within Trade Spend parameters. • Lead a new growth venture with Safeway Northern California/Hawaii, which was the largest expansion for Boars Head in 15 years. • Instrumental to growing sales 125% year to date by identifying sales opportunities using customers sales data to maximize product penetration through factual ROI blueprints estimated value over $40MM Show less
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Regional Sales Manager
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2013 - 2014
Meticulous Regional Sales Manager who developed, executed, and coordinated strategic selling initiatives for key customers in the Northern California, Nevada and Hawaii. Accounts annual volume exceed over $95 million annually. Responsible for managing three Broker companies: Acosta, Five-0 Marketing and Advantage WebCo, as well as Managing Snyder’s of Hanover’s DSD network for the Kettle Brands portfolio in Northern California and Hawaii. • Accomplished, strategic Account Manager with a thorough understanding of category information and a keen ability to analyze facts quickly and accurately. • Consistently delivered both sales objectives and P&L targets through strong communication with the Finance Team. • Top 3 in Sales Forecasting at Diamond for first year • Finished Fiscal Year in number 1 of 12 RSMs, exceeding plan by 120% growing net sales by $20MM. • Achieved targeted revenue and profits for the fiscal year, driving scan sales double digits. • Customers include: Safeway, Save Mart, Lucky, Food Maxx, Raley’s, SSI, Food 4 Less, and Grocery Outlet. Show less
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Frito-Lay
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Northern California, Hawaii, Nevada, Pac-NW, Pennsylvania
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Key Account Manager
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Sep 2001 - Apr 2013
Responsible for executing a selling strategy in assigned retail accounts, managing customer relationships that included negotiating customer agreements that deliver against annual operating plans while successfully delivering against the customer's expectations. Developing strategic account plans in order to create sales proposals yielding profitable account development and growth, prepare and conduct quarterly internal presentations to ensure senior management alignment on plans and strategies. Focused account manager able to maximize volume and revenue in key assigned accounts by utilizing fact-based selling methods while cultivating strong relationships with customers. Activated local and national marketplace initiatives and promotions to build brand development and maximize brand performance. Highly skilled in Forecasting and raw goods supply chain and demand. Worked closely with HQ Blackbelts to ensure forecasts were on target to meet supply and demand. Regularly exceeded Sales quotas and growing share of market. Easily exceeded sales objectives over $100MM doing so by exceeding sales objective by 6% - 10%, without exceeding yearly planned spend agreement. Show less
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Gallo Sales Company
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Metro Manager
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Sep 1994 - Sep 2001
Supervised 4 District Managers and 26 Sales Representatives in the Greater Bay Area’s largest market. Responsible for High End customers both on & off premise with strengths in building new relationships and cold calling. Oversaw Gallo’s launch into the Premium Fine Wine Market in the most competitive market of Sonoma, Napa and San Francisco. Supervised 4 District Managers and 26 Sales Representatives in the Greater Bay Area’s largest market. Responsible for High End customers both on & off premise with strengths in building new relationships and cold calling. Oversaw Gallo’s launch into the Premium Fine Wine Market in the most competitive market of Sonoma, Napa and San Francisco.
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Education
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1992 - 1994
University of San Francisco
Bachelor's degree, European History
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