Marlene Nehlsen
Ecommerce Manager, Development & Operations at Knomo- Claim this Profile
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German Native or bilingual proficiency
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French Full professional proficiency
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English Full professional proficiency
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Bio
Experience
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KNOMO London
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United Kingdom
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Retail Apparel and Fashion
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1 - 100 Employee
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Ecommerce Manager, Development & Operations
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Oct 2018 - Present
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European Ecommerce Manager
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Jul 2017 - Oct 2018
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Ecommerce Executive, Germany
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Jun 2016 - Jun 2017
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Lacoste
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France
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Retail Apparel and Fashion
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700 & Above Employee
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E-Commerce Assistant Merchandiser
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Mar 2015 - Mar 2016
As part of the E-Commerce Operations Team based in the company’s Head Office in Paris responsible for product and on-site merchandising for the European e-commerce sites (9 countries):• Enhanced the day-to-day site management: coordinating product catalogue, categorisation, attributes, filters, etc.• Increased conversion rate by optimising on-site search for the German and English websites• Optimised SEO by improving meta titles and descriptions for the German website• Analysed stock availability and managed weekly replenishments for textile and leather goods• Provided weekly and monthly sales reports (sell outs, best sellers) and product availability reports• Improved German content for website and e-mail marketing campaigns by overhauling and translating texts
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LISI AUTOMOTIVE
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France
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Motor Vehicle Manufacturing
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700 & Above Employee
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Marketing Intern
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Apr 2014 - Jul 2014
Internship: International Marketing (B to B)LISI Automotive is a division of LISI Group (LISI Aerospace – LISI Automotive – LISI Medical) and produces fasteners and assembly components for the automotive industry. Primary responsibilities included:• Event coordination: planning, management and evaluation of various internal events • Assisting the development of marketing strategy for the German market and planning the company’s participation in the German trade show ‘International Suppliers Fair’ (IZB) 2014• Web Analytics: tracking social media performance on a weekly basis and producing monthly reports in English concerning web activities using Google Analytics• E-mail marketing campaigns in three languages including production, fulfillment and reporting• Assisting in creating print and exhibition materials on Adobe Photoshop and InDesign• Translation of the company’s presentation iPad app (English/French – German)• Content management and updates to the company’s multilingual website
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WebMediaGroup E-COM
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Retail
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1 - 100 Employee
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Export Intern
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Feb 2013 - May 2013
WebMediaGroup owns furniture and design e-commerce sites like Maison Facile, Tek Import, myFab and Amateur de Design. Internship (B to C): International Business Development – Germany Primary responsibilities included:• Searching for German translators and communicating with them on a regular basis • Integrating translated product sheets on the German Tek Import website • Managing and updating all web content of the German website in close cooperation with the web development team located in Bulgaria • SEO: on-page optimisation, improving the German website rankings and indexing to maximise search engine exposure for products• SEM: searching for German price comparison websites and managing the relationships of price comparison website partners • Setting up and launching the German Facebook page for Tek Import• Assisting with advertising and promotional campaigns• Customer Relationship Management for myFab Germany
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Education
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IAE de Besançon (Université de Franche-Comté)
Master's degree, Marketing & International Management -
ISFATES / DFHI (Université de Lorraine, HTW Saar)
Bachelor's degree, Logistics -
Neues Gymnasium Oldenburg, Germany
Abitur (A-Levels), General Education