Experience

Zanui

• Australia
• Retail
• 1 - 100 Employee

• E-Commerce & CRM Manager

  • Dec 2019 - May 2023

  Sydney, New South Wales, Australia → Zanui is one of Australia’s leading online retailers for furniture and homewares. *Tasks: STRATEGY: - Plan the full marketing/promotional calendar - Manage campaigns from ideation to delivery, deciding budget, content, messaging, channel distribution and implementation, as well as analysing the performance throughout the campaign in order to optimise it and reporting on it at the end - Spearhead Zanui’s rebranding project: working with an agency on the new branding… Show more → Zanui is one of Australia’s leading online retailers for furniture and homewares. *Tasks: STRATEGY: - Plan the full marketing/promotional calendar - Manage campaigns from ideation to delivery, deciding budget, content, messaging, channel distribution and implementation, as well as analysing the performance throughout the campaign in order to optimise it and reporting on it at the end - Spearhead Zanui’s rebranding project: working with an agency on the new branding, implementing it onsite, communicating the new brand guidelines to our business partners and briefing the graphic designers on new eDM templates - Develop Zanui’s affiliate program and partnerships, and put in place co-branding activities CRM: - Manage the full CRM strategy (main objectives being to increase the number of subscribers, improve subscriber retention, optimise content, and to develop cross-channel journeys and automations) - Implement a new CRM system: Dot Digital (in September 2021) - Plan the eDM calendar, deciding on content and targeting - Analyse performance (monitoring CRM main KPIs: open rate, CTR, sessions, revenue etc) - Run A/B tests on subject lines, content, send time etc. WEBSITE: - Plan and update site content and create dedicated landing pages for key campaigns - Manage Zanui’s website merchandising via Unbxd - Refresh onsite categorisation and develop new subcategories and filters based on user data - Implement onsite personalisation and improve user experience by A/B testing new features - Cooperatively lead the business’s re-platforming project, which involved a complete overhaul of the backend and frontend systems, finalised in February 2022 TEAMWORK: - Plan new blog content with the Content Team - Work with the UX Developer and Engineering Team on new website experiences - Manage a team of three (two Graphic Designers and a Digital Marketing Executive) - Collaborate with the wider Marketing and Buying Teams on execution of promotional campaigns Show less



Global Capital Commercial

• Australia
• Financial Services
• 1 - 100 Employee

• Digital Marketing Consultant

  • Nov 2019 - Dec 2019

  Sydney, Australia → GCC is an Australian facilitator of business & commercial finance with industry leading experience in commercial loans and property development finance. *Tasks: - Plan, develop and deliver an online marketing strategy, with projects that aim to increase the number of leads - Oversee all back-end day-to-day operations and processes to ensure effective and efficient running of the website (content update, SEO key points etc) and monitoring website KPI's using GA - Optimise the… Show more → GCC is an Australian facilitator of business & commercial finance with industry leading experience in commercial loans and property development finance. *Tasks: - Plan, develop and deliver an online marketing strategy, with projects that aim to increase the number of leads - Oversee all back-end day-to-day operations and processes to ensure effective and efficient running of the website (content update, SEO key points etc) and monitoring website KPI's using GA - Optimise the omni-channel customer experience in conjunction with key business stakeholders - Brief the graphic designer on online marketing collateral (display, onsite banners, retargeting, social media etc) - Manage a team of remote staff Show less



Winc Australia

• Australia
• Retail Office Equipment
• 400 - 500 Employee

• Digital Marketing Executive

  • Oct 2018 - Mar 2019

  Sydney, New South Wales, Australia → Winc (previously known as Staples) is an e-commerce office supply corporation. *Role: As a Digital Marketing Executive, I managed promotional activities across the website and across relevant digital channels (as directed by the Senior Digital Marketing Executive) and I supported the Digital Marketing team to execute on strategic digital marketing channel initiatives. *Tasks: - Oversee the end-to-end execution of marketing campaigns under the direction of the Digital… Show more → Winc (previously known as Staples) is an e-commerce office supply corporation. *Role: As a Digital Marketing Executive, I managed promotional activities across the website and across relevant digital channels (as directed by the Senior Digital Marketing Executive) and I supported the Digital Marketing team to execute on strategic digital marketing channel initiatives. *Tasks: - Oversee the end-to-end execution of marketing campaigns under the direction of the Digital Marketing Manager - Work with stakeholders in the Design, Pricing and Merchandising teams to project, manage and execute campaigns in line with the Winc.com.au promotional plan - Measure and report on the effectiveness of campaigns to provide insights for future activities - Contribute to the development of the promotional plan to support the Winc.com.au strategy - Maintain awareness of competitor pricing, positioning, and marketing activities - Support the operational function of the website, providing HTML/CSS support when necessary - Work with the Design team to create and refine digital assets: banners, EDMs, landing pages, social Show less



KFC

• United States
• Restaurants
• 700 & Above Employee

• Digital Marketing Executive

  • Jan 2017 - May 2018

  Paris Area, France → KFC is the most famous chain of chicken fast food around the world. *Role: KFC France’s Digital Team was created in August 2016. Being the third largest fast food company in France, there were many ongoing projects that needed to be established, as well as continued management of existing projects. In this position I worked with the junior digital manager on all social media and website matters, and alongside the senior digital manager on the CRM strategy, plus numerous other… Show more → KFC is the most famous chain of chicken fast food around the world. *Role: KFC France’s Digital Team was created in August 2016. Being the third largest fast food company in France, there were many ongoing projects that needed to be established, as well as continued management of existing projects. In this position I worked with the junior digital manager on all social media and website matters, and alongside the senior digital manager on the CRM strategy, plus numerous other digital projects. To support our tasks, we collaborated with seven different agencies. * Tasks: SOCIAL MEDIA: - Manage KFC’s branding and strategy on digital channels, as well as the e-Reputation with a social media monitoring tool (Talkwalker) - Brief and liaise with KFC’s social media and media agencies - Creation of communication campaigns to increase user/viewer engagement (through Snapchat, Instagram and bloggers) WEBSITE: - Refresh content on www.kfc.fr using SEO insights - Improve user experience - Develop a strategy to implement an e-commerce website CRM: - Create newsletters (template & strategy: objective being consistency with branding) - A/B test newsletter content - Tailor newsletter content to match targeted segment - Offer ideas and insights to resolve customer issues and challenges OTHER PROJECTS: - Initiate a partnership with JustEat, UberEats and Deliveroo to deliver orders - Create a partnership with WAZE to increase KFC drive to store - Develop and improve KFC loyalty app with KPI analysis such as number of sessions, retention rate, active users, load time, number of orders - Overhaul the self-order kiosks (audit/update of UX, design, development and implementation) Show less



Smartbox Group

• Ireland
• Travel Arrangements
• 500 - 600 Employee

• E-Commerce & Online Merchandising Assistant

  • Jan 2016 - Aug 2016

  Dublin, Ireland → Smartbox Group is the European leader in the experience gift industry. *Role: As the e-Commerce Assistant for France I was part of the International Digital Team, developing and editing all content on the French website, plus liaising with the Paris-based e-Commerce Manager in order to increase sales and overall performance of the online store. In this role I was required to work with multiple teams (SEO, content, marketing, communication, product, webmasters, web designers plus… Show more → Smartbox Group is the European leader in the experience gift industry. *Role: As the e-Commerce Assistant for France I was part of the International Digital Team, developing and editing all content on the French website, plus liaising with the Paris-based e-Commerce Manager in order to increase sales and overall performance of the online store. In this role I was required to work with multiple teams (SEO, content, marketing, communication, product, webmasters, web designers plus legal). *Tasks: - Manage the overall onsite experience - Operational execution of the promotional calendar - Regularly update onsite content and create reports using Google Analytics - Build new landing pages (managing copy, images, SEO details) - Make merchandising recommendations based on page performance analysis

• Sales Administrator

  • Oct 2015 - Dec 2015

  Dublin, Irlande - Improve the productivity of maintaining customer data in Smartbox CRM - Manage customer queries effectively (emails and phone calls) - Book facilities such as meeting rooms/dining area on site using Outlook and Google calendar - Greet our Sales Team members at reception, and sign them in and out for their weekly meeting



MUZU

• Ireland
• Musicians
• 1 - 100 Employee

• Account Manager - France

  • Jul 2015 - Sep 2015

  Dublin, Ireland → MUZU is an independent online music video site with a large catalogue of music videos. MUZU.TV generates revenue through premium advertising solutions. *Role: As part of the Digital Team, the Country Manager had managing control for their own countries’ website – in this case the French website. Adding content, increasing site visits and managing Google ranking were the primary responsibilities. The Country Manager had to be familiar with the music industry. *Tasks:… Show more → MUZU is an independent online music video site with a large catalogue of music videos. MUZU.TV generates revenue through premium advertising solutions. *Role: As part of the Digital Team, the Country Manager had managing control for their own countries’ website – in this case the French website. Adding content, increasing site visits and managing Google ranking were the primary responsibilities. The Country Manager had to be familiar with the music industry. *Tasks: - Manage Social Media platforms and publicity campaigns - Understand partners and publishers’ requirements and supporting them - Analyse campaign performance - Develop content management and editorial on the French Website - Act as the ‘Muzu France’ Community Manager on Facebook & Twitter Show less



Le Cannelé d'Adresses

• France
• Writing and Editing

• Digital Content Manager & Vice President

  • Sep 2013 - Jun 2015

  Kedge BS Bordeaux, France → Le Cannelé d’Adresses is a non-profit organisation financed by the sale of advertising within a booklet produced in-house. Its aim is to design and to distribute a free guide of the city of Bordeaux. *Digital content manager, http://www.lecanneledadresses.com - Increasing the presence on social networks (Facebook and Instagram) - Developing the website with new content and a new design. - Introducing a coherent digital strategy. *Vice-President, - Management of a… Show more → Le Cannelé d’Adresses is a non-profit organisation financed by the sale of advertising within a booklet produced in-house. Its aim is to design and to distribute a free guide of the city of Bordeaux. *Digital content manager, http://www.lecanneledadresses.com - Increasing the presence on social networks (Facebook and Instagram) - Developing the website with new content and a new design. - Introducing a coherent digital strategy. *Vice-President, - Management of a team of 45 people. - Making executive decisions that were beneficial to the association. - Meeting with existing financial partners and potential new partners. Show less



Nicolas

• France
• Retail
• 400 - 500 Employee

• Wine Store Manager

  • Jun 2014 - Jul 2014

  Aix-En-Provence, France → Nicolas is a French wine specialist, located in major towns and cities throughout France and abroad. *Role: In summer the company hires students in an intern role to replace the existing Store Manager. The students perform all the usual tasks required in this position, and manage the store over a two-month period. *Tasks: - Forecasting and budgeting - Ensure a high customer satisfaction level in order to increase sales - Manage orders, inventory, and deliveries to… Show more → Nicolas is a French wine specialist, located in major towns and cities throughout France and abroad. *Role: In summer the company hires students in an intern role to replace the existing Store Manager. The students perform all the usual tasks required in this position, and manage the store over a two-month period. *Tasks: - Forecasting and budgeting - Ensure a high customer satisfaction level in order to increase sales - Manage orders, inventory, and deliveries to various clients - Advise and provide service to customers - Highlight products and create point-of-sale material Show less



BNP Paribas

• France
• Banking
• 700 & Above Employee

• Internal Sales Assistant

  • Dec 2011 - Dec 2011

  Marseille, France → BNP Paribas is one of the largest banks in France. - Collaborating in the strategy of prospecting, commercial animation and cross selling - Handling meetings with clients - Maintaining relationships with customers - Sales B2B : Middle/Front office management